Mobile Broadband Trends in Asia-Pacific

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

"Mobile Broadband Trends in Asia-Pacific", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the mobile broadband market in Asia-Pacific. It delivers quantitative and qualitative insights into the mobile market, analyzing key trends in the region.

In Asia-Pacific, mobile service revenue growth will be mainly driven by the mobile data segments over 2018-2023. M2M subscriptions will record the fastest growth during 2018-2023 led by MNOs' focus on providing M2M and IoT services to enterprise and consumers in Asia-Pacific. Going forward, operators will focus on data monetization, 4G network expansions, and 5G network launches to boost mobile broadband penetration in the region.

It provides in-depth analysis of the following –
– Section 1: Asia-Pacific in global context; the section provides comparison of Asia-Pacific mobile telecom market size and trends with other regions.
– Section 2: Competitive dynamics; this section provides competitive analysis of various MNOs and MVNOs in Asia-Pacific's mobile market.
– Section 3: Mobile broadband subscription trends in Asia-Pacific; a demand profile and analysis as well as historical figures and forecasts of service revenue from the mobile voice and mobile data markets.
– Section 4: Mobile broadband revenue trends in Asia-Pacific; examines changes in the breakdown of overall revenue and ARPU over 2018-2023. – Section 5: Key findings and recommendations; it consists of a summary of the key findings for Asia-Pacific mobile broadband market.

Scope

– Data services revenue will account for 60.3% of total mobile service revenue generated over the 2018 to 2023 period.

– MVNOs registered 194 million subscriptions in 2018, accounting for 4% of total mobile subscriptions.

– The first 5G subscriptions in the region will come alive in 2019. By year-end 2022, there will be 477 million 5G subscriptions in the region.

Reasons to Buy

– This Insider Report provides a comprehensive examination through forward-looking analysis of Asia-Pacific’s mobile telecommunications markets trends in a concise format to help executives build proactive and profitable growth strategies.

– Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Asia-Pacific’s mobile communications markets.

– With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

– The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors, and other telecom industry players succeed in the challenging telecommunications market in Asia-Pacific.

Airtel
AMCA
Bakrie Telekom
China Mobile
China Telecom
China Unicom
Citycell
CSL New World
Digi
Esia
Huawei
KDDI
KT
LG U+
LINE
M1
Maxis
Mytel
NTT Docomo
Ooredoo
Optus
PCCW
Reliance Communications
Reliance Jio
SKT
Softbank
Telenor
Telstra
Vodafone
Warid
WeChat
Y!Mobile

Table of Contents

Table of Contents

Table of contents 3

List of exhibits 5

Asia-Pacific’s mobile broadband markets – key takeaways 7

Asia-Pacific highlights 8

Section 1: Asia-Pacific in a global context 9

Asia-Pacific’s main facts 10

Asia-Pacific’s demographics at a glance 11

Asia-Pacific in a global context 12

Section 2: Competitive dynamics 14

Competitive dynamics in Asia-Pacific 15

REGION’s main competitive market trends 16

Competitive dynamics in Asia-Pacific 17

Section 3: Mobile broadband subscription trends 18

Mobile user trends in Asia-Pacific 19

Mobile technology trends in Asia-Pacific 21

5G Innovators: China, Japan, and South Korea 22

5G Innovators: China, Japan, and South Korea in pole position in Asia-Pacific 23

Mobile device trends in Asia-Pacific 24

M2M trends in Asia-Pacific 26

Mobile traffic trends in Asia-Pacific 27

Section 4: Mobile broadband revenue trends 26

Mobile average revenue per user (ARPU) trends in Asia-Pacific 29

Mobile revenue trends in Asia-Pacific 30

Key Findings and Recommendations 31

Appendix 33

Acronyms and definitions 34

Companies mentioned 36

About the authors 37

Related research 38

About GlobalData 39

Contact information 39

Figures

List of Figures

Exhibit 1: Population, 2018-2023 (Millions) 11

Exhibit 2: Nominal GDP, 2018-2023 (US$Trillion) 11

Exhibit 3: Real GDP growth, 2011-2017 11

Exhibit 4: User penetration, 2018 (% of population) 12

Exhibit 5: Subscription penetration, 2018 (% of population) 12

Exhibit 6: Prepaid subscription as a % of total subscription 12

Exhibit 7: Monthly ARPU, 2018 (US$) 13

Exhibit 8: data as a share of total ARPU, 2018 (% of ARPU) 13

Exhibit 9: Monthly voice MOU, 2018 (minutes/month) 13

Exhibit 10: Major competitive changes, 2012-2018 15

Exhibit 11: MVNO subscriptions and share of total mobile subscriptions in Asia-Pacific, 2018-2023 17

Exhibit 12: Top five markets in terms of MVNO market share in Asia-Pacific, 2018 17

Exhibit 13: Mobile user penetration Vs. PPP-adjusted GDP per capita, 2018 19

Exhibit 14: Mobile users, Asia-Pacific, 2018-2023 (Millions) 20

Exhibit 15: Mobile subscriptions and penetration in Asia-Pacific, 2018-2023 20

Exhibit 16: Mobile subscriptions by technology generation, 2018-2023 21

Exhibit 17: Top five markets in terms of 5G subscriptions as a % of total, 2023 21

Exhibit 18: Mobile subscriptions by device type, 2018-2023 (Millions) 24

Exhibit 19: Net additions by device type, 2018 Vs 2023 (Millions) 24

Exhibit 20: Mobile handset subscriptions by type, 2018-2023 (Millions) 25

Exhibit 21: DiGi offers Oppo F7 for RMB1, 2018 25

Exhibit 22: M2M subscriptions and revenue, 2018-2023 26

Exhibit 23: Examples of solutions offered by telcos 26

Exhibit 24: Total mobile data traffic, 2018-2023 (PB) 27

Exhibit 25: MaxisONE plan offers 10GB extra data, 2018 27

Exhibit 26: Mobile ARPU in Asia-Pacific (USD), 2018-2023 29

Exhibit 27: Monthly spend on 1GB of data as a % of PPP-adjusted GDP per capita, month 2018 (USD) 29

Exhibit 28: Mobile service revenue by device type, 2018 VS. 2023 30

Exhibit 29: fastest growing markets in terms of mobile service revenue, CAGR 2018-2023 30

Frequently asked questions

Mobile Broadband Trends in Asia-Pacific standard reports
Currency USD
$1,195

Can be used by individual purchaser only

$3,585

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Download FREE Resources

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Sample Report

Mobile Broadband Trends in Asia-Pacific was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Mobile Broadband Trends in Asia-Pacific in real time.

  • Access a live Mobile Broadband Trends in Asia-Pacific dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.