Genomics – Strategic Intelligence
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Genomics refers to the study of an entire set of DNA within an organism. This includes researching their molecular components, structures and functions of genes, and developing technologies that map and edit sequences of DNA. There are many facets to the genomics market, like direct-to-consumer genetic (DTC-GT), prenatal screening, carrier, cancer, human leukocyte antigen (HLA) typing, and rare disease testing.
DTC-GT had been a rapidly expanding market that generated substantial amounts of revenue and public interest. DTC-GT is one format a person can get genetic testing through, the other option is through a healthcare provider. Thus, test types like genetic risk and carrier screening can be seen in both test formats. However, some of these DTC-GT tests can tell you if you have genetic markers for certain cancers or diseases. It has gained public scrutiny over privacy concerns over the service providers' handling of consumers’ genomic data. For instance, in 2023, there was a huge security breach of seven million people by 23andMe. Although this market had grown remarkably in earlier years, a slower growth rate in the past couple of years suggests the market has approached saturation, with continued declining future usage.
Scope
– Alcohol consumption is one of the first focal points for changed behavior when consumers seek to pursue healthier lifestyles.
– Half of drinkers globally state they are often or always influenced in their product choice by how an alcoholic beverage impacts their health and wellbeing.
– More than two thirds of alcohol consumers find products that have been fortified with added nutrients to be somewhat or very appealing.
Key Highlights
This report explores genomics products in the direct-to-consumer sector, as well as providing an industry analysis on the market and competitive landscape.
Reasons to Buy
– Understand and identify the "better for you" alcohol drinks innovation trend that consumers are interested in.
– Identify the specific aspects of healthiness that will appeal to consumers in the sector.
– Access valuable strategic take-outs in the form of specific opportunities to enhance future decision-making and inform new product development.
Oxford Nanopore
Thermo Fisher Scientific
Pacific Biosciences
BGI Genomics
MGI Tech
Roche Diagnostics
OraSure Technologies
Qiagen
Sigma-Aldrich
Werfen
23andMe
Ancestry.com
Quest Diagnostics
Laboratory Corp
Natera
Roche Diagnostics
Myriad
Invitae
GenDx
CareDx
Agilent Technologies
Guardant Health
GEDMatch
Helix OpCo
MyGenomeBox
LiveWello
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