Global Enhanced Water 2019 – Key Insights and Drivers behind the Enhanced Water Market Performance

All the vital news, analysis, and commentary curated by our industry experts.

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Published: December 30, 2019 Report Code: BCDBEW2019-ST

Report Overview
Table of Contents
Figures

Enhanced Water continues to benefit from the globally prevailing health and wellness trends. Growing consumer appreciation of the functional benefits of enhanced water versus plain packaged water, or more sugary alternatives has fueled take-up. Enhanced waters in easy-to-carry packaging are highly suited to consumers’ increasingly busy lifestyles and ‘on-the-go’ consumption trends. Non-carbonated variants dominate the category profile, with regular having little representation globally.

Overall consumption rose by 6%, with Asia and North America at the forefront. Consumers are becoming increasingly interested in the functional benefits and low calorie attribution of enhanced waters. While the category is subject to some competition from sports drinks, energy drinks, and lower cost packaged water, producers are responding with innovative herbal and vitamin enhancements. Increasingly, enhanced waters are crossing over into a ‘like sports drinks’ positioning.

In terms of flavor, lemon and plain have the highest presence. Plain is particularly prevalent in Eastern Europe, MENA, North America, and Western Europe. Coca-Cola’s Glaceau Smartwater has been a mover and shaker, in both Europe and North America. Lemon tops the ranking in Asia, while in Latin America lemon-lime is favored due to PepsiCo’s H20H! and Coca-Cola’s Glaceau Vitaminwater Multi-V.

PET’s durability bodes well for manufacturers, with consumer preference moving towards PET bottles, and away from other materials including board and metal. The use of PET capitalizes on growing trends towards brand transparency, ‘on-the-go’ consumption and reinforces claim that the product is low in calorie, sugar, and additives.

Enhanced Water is anticipated to see continued volume and value growth over the forecast period, albeit at lower levels. Aside from flavor additions and ingredient innovation, the major international enhanced water producers will be focusing on distribution expansion and exploring new consumption occasion opportunities. More pack formats can also be expected in order to broaden listings in retail and tap into sustainability trends to enhance the category’s health and transparency credentials.

The report “Global Enhanced Water Report 2019” is an essential tool for companies active or planning to venture in to Global Enhanced Water (Soft drinks) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on emerging trends and industry model-based forecasting.

GlobalData considers Enhanced Water as unflavored or flavored water with added functional ingredients, e.g. vitamins, minerals, nutraceutical-types. Enhanced Water can be carbonated or non- carbonated. May or may not contain sweetening agents. May contain juice up to 14.9%.

Scope

Global Enhanced Water Report 2019 report covers over 8 global regions comprising of Africa, Asia, Australasia, Easter Europe, Western Europe, Latin America, North America and Middle East and North Africa, provides –

– Top line value and volume growth data, % share by flavor, key companies, packaging and distribution (on-/off-premise), with forecasts.

– Details of key new product launches by region.

– Overview of the competitive landscape in the Enhanced Water market, with analysis of key company performance.

– Insightful and valuable analysis of the drivers behind both current and emerging trends in the Enhanced Water market.

Reasons to Buy

– The Global Enhanced Water report allows you to evaluate forecast projections, enhancing your understanding of the evolving trends and consumption patterns.

– The report is arranged by region, giving a comprehensive view of current and emerging trends and opportunities to support corporate strategic planning.

– Identify the current and emerging trends and future growth opportunities in the global Enhanced Water market to assess the likely impact on a company’s performance.

– Analyze the data to understand both the historic and likely future performance of the global Enhanced Water industry by region to support long-term strategic planning.

1. Global Summary

i. Executive Summary

ii. Emerging Trends

iii. Brand and Private Label Trends

iv. Company Trends

v. Packaging Trends

vi. Channel and Pricing Trends

2. Africa Summary

3. Asia Summary

4. Australasia Summary

5. Eastern Europe Summary

6. Latin America Summary

7. Middle East, North Africa Summary

8. North America Summary

9. Western Europe Summary

10. Appendix

i. Geographical Coverage

ii. Methodology

iii. Product Definitions

Figures

Global Emerging Trends, Volume & Value Growth, 2018–2024F

Global Emerging Trends, Liters Per Capita, 2018–2024F

Global Emerging Trends, Incremental Volume, 2013–2018 vs. 2019–2024F

Global Emerging Trends, Leading Flavors (% Share), 2013–2018

Global Emerging Trends, Carbonation (% share), 2013–2018

Source: GlobalData

Global Brand and Private Label Trends, Top 5 Brands Volume Share, 2018

Global Brand and Private Label Trends, Top 5 Brands Value Share, 2018

Global Brand and Private Label Trends, Top 10 Brands Incremental Volume and Value, 2017–2018

Global Brand and Private Label Trends, Fastest Growing Trademark Brands by Volume, 2017–18

Global Brand and Private Label Trends, Fastest Growing Trademark Brands by Value, 2017–18

Global Leading Companies, 2018

Global Packaging Trends, Top 5 Pack Sizes by Volume, Growth, 2017–18

Global Channel and Pricing Trends, Sub-Channel Volume (% Share), 2018

Global Channel and Pricing Trends, Sub-Channel Value in US$ (% Share), 2018

Global Channel and Pricing Trends, Soft Drinks Volume vs. Value vs. PPL Growth Trends, 2017–2024F

Africa Emerging Trends, Volume & Value Growth, 2018–2024F

Africa Emerging Trends, Liters Per Capita, 2018–2024F

Africa Emerging Trends, Incremental Volume, 2013–2018 vs. 2019–2024F

Africa Emerging Trends, Leading Flavors (% Share), 2013–2018

Africa Emerging Trends, Carbonation (% share), 2013–2018

Africa Brand and Private Label Trends, Top 5 Brands Volume Share, 2018

Africa Brand and Private Label Trends, Top 5 Brands Value Share, 2018

Africa Brand and Private Label Trends, Top 10 Brands Incremental Volume and Value, 2017–2018

African Leading Companies, 2018

Africa Packaging Trends, Pack Type (% Share), 2018

Africa Packaging Trends, Top 5 Pack Sizes by Volume, Growth, 2017–2018

Africa Channel and Pricing Trends, Sub-Channel Volume (% Share), 2018

Africa Channel and Pricing Trends, Sub-Channel Value in US$ (% Share), 2018

Africa Channel and Pricing Trends, Enhanced Water Volume vs. Value vs. PPL Growth Trends, 2017–2024F

Asia Emerging Trends, Volume & Value Growth, 2018–2024F

Asia Emerging Trends, Liters Per Capita, 2018–2024F

Asia Emerging Trends, Incremental Volume, 2013–2018 vs. 2019–2024F

Asia Emerging Trends, Leading Flavors (% Share), 2013–2018

Asia Emerging Trends, Carbonation (% share), 2013–2018

Asia Brand and Private Label Trends, Top 5 Brands Volume Share, 2018

Asia Brand and Private Label Trends, Top 5 Brands Value Share, 2018

Asia Brand and Private Label Trends, Top 10 Brands Incremental Volume and Value, 2017–2018

Asian Leading Companies, 2018

Asia Packaging Trends, Pack Type (% share), 2018

Asia Packaging Trends, Top 5 Pack Sizes by Volume, Growth, 2017–2018

Asia Channel and Pricing Trends, Sub-Channel Volume (% Share), 2018

Asia Channel and Pricing Trends, Sub-Channel Value in US$ (% Share), 2018

Asia Channel and Pricing Trends, Enhanced Water Volume vs. Value vs. PPL Growth Trends, 2017–2024F

Australasia Emerging Trends, Volume & Value Growth, 2018–2024F

Australasia Emerging Trends, Liters Per Capita, 2018–2024F

Australasia Emerging Trends, Incremental Volume, 2013–2018 vs. 2019–2024F

Australasia Emerging Trends, Leading Flavors (% Share), 2013–2018

Australasia Emerging Trends, Carbonation (% share), 2013–2018

Australasia Brand and Private Label Trends, Top 5 Brands Volume Share, 2018

Australasia Brand and Private Label Trends, Top 5 Brands Value Share, 2018

Australasia Brand and Private Label Trends, Top 10 Brands Incremental Volume and Value, 2017–2018

Australasian Leading Companies, 2018

Australasia Packaging Trends, Pack Type (% share), 2018

Australasia Packaging Trends, Top 5 Pack Sizes by Volume, Growth, 2017–2018

Australasia Channel and Pricing Trends, Sub-Channel Volume (% Share), 2018

Australasia Channel and Pricing Trends, Sub-Channel Value in US$ (% Share), 2018

Australasia Channel and Pricing Trends, Enhanced Water Volume vs. Value vs. PPL Growth Trends, 2017–2024F

Eastern Europe Emerging Trends, Volume & Value Growth, 2018–2024F

Eastern Europe Emerging Trends, Liters Per Capita, 2018–2024F

Eastern Europe Emerging Trends, Incremental Volume, 2013–2018 vs. 2019–2024F

Eastern Europe Emerging Trends, Leading Flavors (% Share), 2013–2018

Eastern Europe Emerging Trends, Carbonation (% share), 2013–2018

Eastern Europe Brand and Private Label Trends, Top 5 Brands Volume Share, 2018

Eastern Europe Brand and Private Label Trends, Top 5 Brands Value Share, 2018

Eastern Europe Brand and Private Label Trends, Top 10 Brands Incremental Volume and Value, 2017–2018

Eastern Europen Leading Companies, 2018

Eastern Europe Packaging Trends, Pack Type (% share), 2018

Eastern Europe Packaging Trends, Top 5 Pack Sizes by Volume, Growth, 2017–2018

Eastern Europe Channel and Pricing Trends, Sub-Channel Volume (% Share), 2018

Eastern Europe Channel and Pricing Trends, Sub-Channel Value in US$ (% Share), 2018

Eastern Europe Channel and Pricing Trends, Enhanced Water Volume vs. Value vs. PPL Growth Trends, 2017–2024F

Latin America Emerging Trends, Volume & Value Growth, 2018–2024F

Latin America Emerging Trends, Liters Per Capita, 2018–2024F

Latin America Emerging Trends, Incremental Volume, 2013–2018 vs. 2019–2024F

Latin America Emerging Trends, Leading Flavors (% Share), 2013–2018

Latin America Emerging Trends, Carbonation (% share), 2013–2018

Latin America Brand and Private Label Trends, Top 5 Brands Volume Share, 2018

Latin America Brand and Private Label Trends, Top 5 Brands Value Share, 2018

Latin America Brand and Private Label Trends, Top 10 Brands Incremental Volume and Value, 2017–2018

Latin American Leading Companies, 2018

Latin America Packaging Trends, Pack Type (% share), 2018

Latin America Packaging Trends, Top 5 Pack Sizes by Volume, Growth, 2017–2018

Latin America Channel and Pricing Trends, Sub-Channel Volume (% Share), 2018

Latin America Channel and Pricing Trends, Sub-Channel Value in US$ (% Share), 2018

Latin America Channel and Pricing Trends, Enhanced Water Volume vs. Value vs. PPL Growth Trends, 2017–2024F

Middle East, North Africa Emerging Trends, Volume & Value Growth, 2018–2024F

Middle East, North Africa Emerging Trends, Liters Per Capita, 2018–2024F

Middle East, North Africa Emerging Trends, Incremental Volume, 2013–2018 vs. 2019–2024F

Middle East, North Africa Emerging Trends, Leading Flavors (% Share), 2013–2018

Middle East, North Africa Emerging Trends, Carbonation (% share), 2013–2018

Middle East, North Africa Brand and Private Label Trends, Top 5 Brands Volume Share, 2018

Middle East, North Africa Brand and Private Label Trends, Top 5 Brands Value Share, 2018

Middle East, North Africa Brand and Private Label Trends, Top 10 Brands Incremental Volume and Value, 2017–2018

Middle East, North African Leading Companies, 2018

Middle East, North Africa Packaging Trends, Pack Type (% share), 2018

Middle East, North Africa Packaging Trends, Top 5 Pack Sizes by Volume, Growth, 2017–2018

Middle East, North Africa Channel and Pricing Trends, Sub-Channel Volume (% Share), 2018

Middle East, North Africa Channel and Pricing Trends, Sub-Channel Value in US$ (% Share), 2018

Middle East, North Africa Channel and Pricing Trends, Enhanced Water Volume vs. Value vs. PPL Growth Trends, 2017–2024F

North America Emerging Trends, Volume & Value Growth, 2018–2024F

North America Emerging Trends, Liters Per Capita, 2018–2024F

North America Emerging Trends, Incremental Volume, 2013–2018 vs. 2019–2024F

North America Emerging Trends, Leading Flavors (% Share), 2013–2018

North America Emerging Trends, Carbonation (% share), 2013–2018

North America Brand and Private Label Trends, Top 5 Brands Volume Share, 2018

North America Brand and Private Label Trends, Top 5 Brands Value Share, 2018

North America Brand and Private Label Trends, Top 10 Brands Incremental Volume and Value, 2017–2018

North American Leading Companies, 2018

North America Packaging Trends, Pack Type (% share), 2018

North America Packaging Trends, Top 5 Pack Sizes by Volume, Growth, 2017–2018

North America Channel and Pricing Trends, Sub-Channel Volume (% Share), 2018

North America Channel and Pricing Trends, Sub-Channel Value in US$ (% Share), 2018

North America Channel and Pricing Trends, Enhanced Water Volume vs. Value vs. PPL Growth Trends, 2017–2024F

Western Europe Emerging Trends, Volume & Value Growth, 2018–2024F

Western Europe Emerging Trends, Liters Per Capita, 2018–2024F

Western Europe Emerging Trends, Incremental Volume, 2013–2018 vs. 2019–2024F

Western Europe Emerging Trends, Leading Flavors (% Share), 2013–2018

Western Europe Emerging Trends, Carbonation (% share), 2013–2018

Western Europe Brand and Private Label Trends, Top 5 Brands Volume Share, 2018

Western Europe Brand and Private Label Trends, Top 5 Brands Value Share, 2018

Western Europe Brand and Private Label Trends, Top 10 Brands Incremental Volume and Value, 2017–2018

Western Europen Leading Companies, 2018

Western Europe Packaging Trends, Pack Type (% share), 2018

Western Europe Packaging Trends, Top 5 Pack Sizes by Volume, Growth, 2017–2018

Western Europe Channel and Pricing Trends, Sub-Channel Volume (% Share), 2018

Western Europe Channel and Pricing Trends, Sub-Channel Value in US$ (% Share), 2018

Western Europe Channel and Pricing Trends, Enhanced Water Volume vs. Value vs. PPL Growth Trends, 2017–2024F

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