Hearables Market Trends and Analysis by Region, Price Range (USD 100) and Segment Forecast to 2026

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  • Identify segments and get an understanding of various stakeholders across different stages of the entire value chain
  • Identify major verticals and their use cases
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  • Identify potential areas of disruption
  • Identify potential regions and countries for growth opportunities

How is our ‘Hearables Market’ report different from other reports in the market?

  • This market intelligence report offers a thorough, forward-looking analysis of the global hearables market by price range, and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData’s forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in hearables markets.
  • Porter’s five forces analysis: demonstrates the strength of suppliers and buyers along with market competition in the market.
  • The report includes market size and forecasts for key price range segments USD <50, USD 50-100, and USD >100.
  • The report includes over 60 charts and tables and is designed for an executive-level audience, with enhanced presentation quality.
  • The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in hearables markets.
  • The broad perspective of the report coupled with comprehensive, actionable detail will help stakeholders, service providers, and other hearables players succeed in growing the hearables market globally.

We recommend this valuable source of information to anyone involved in:

  • Hearable Manufacturers
  • Smartphone Manufacturers
  • Headphone Manufacturers
  • Conversational Platform Providers
  • Technology Startups and Leaders
  • IT Hardware and Software Companies
  • Consulting Firms

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Hearables Market Report Overview

The hearables market size will be valued at US$ 91.6 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 18.8% over the forecast period. Technological advancements enabling miniaturization of smart earbuds has plummeted the adoption of hearables and is anticipated to drive the hearables market growth over the forecast period.

Hearables Market Outlook, 2019-26 ($ Billion)

Hearables Market Outlook, 2019-26 ($ Billion)

 

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Hearables are ear-worn connected devices that allow users to listen to audio content, make and receive phone calls, monitor their health and activity, and access real-time information services such as traffic updates. The first hearables appeared in 2014, but the 2016 launch of Apple’s AirPods brought the devices to mainstream attention. The launch coincided with Apple’s decision to remove the iPhone’s headphone jack, forcing users to either buy an adapter for wired headphones or invest in wireless earbuds.

Hearables have proved extremely popular with consumers, and they continue to evolve. The next generation will be designed for greater comfort and offer longer battery life. They will also feature services like immersive spatial audio, health monitoring, and AI-based communication.

According to GlobalData estimates, the global hearables market will grow from US$ 69.0 billion in 2022 to US$ 137.4 billion in 2026 at a CAGR of 18.8%. Hearables comprise of two layers: software, which serves as the platform to run applications, and hardware, which supports microprocessors, Bluetooth, microphones, sensors, and batteries, among other things. Several hardware components, along with the operating software, are embedded onto the microprocessors due to the limited onboard storage space.

Hearables Market - COVID-19 Impact

COVID-19 has dented the momentum of the hearables market. Changes in consumer behavior, including working from home, increased consumption of digital media, and the popularity of virtual fitness coaching, is driving the adoption of hearables during the pandemic.

However, the lockdowns in China in early 2020 disrupted production and delayed the launch of several devices. Google’s second-generation Pixel Buds were released in the US in April 2020 but did not arrive in Europe and Asia until July 2020. Apple tried to mitigate the impact by shifting a third of its AirPods production from China to Vietnam in March 2020 but postponed the release of the AirPods 3 until early 2021.

Hearables Market Segmentation by Price Range

Hearables have been bifurcated into three price range segments namely USD <50, USD 50-100, and USD >100. As of 2022, the less than USD 50 captured the highest share primarily due to the affordability of these devices in developing countries. Although the products falling in this price segment do not provide sophisticated features such as active noise cancellation and health tracking, they serve the basic purposes of music and call adequately.

Furthermore, the pandemic has impacted the spending capacity of consumers on high-priced products subsequently driving the growth of low- and medium-priced segments. With continuous advancements in technologies and their rapid implementation in products, these segments are anticipated to drive market growth over the forecast period.

Hearables Market Share by Price Range, 2023 (%)

Hearables Market Share by Price Range, 2023 (%)

 

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Hearables Market Analysis by Region

Asia Pacific’s hearables market value was the highest in 2023, capturing over 25% of the overall market size. The regional demand was led by rapid adoption of hearables in countries such as China, India, and Japan among others.

Asia Pacific Hearables Market Share By Country, 2023 (%)

Asia Pacific Hearables Market Share By Country, 2023 (%)

 

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The Asia Pacific market is characterized as dynamic, with the presence of consumers who can afford expensive products and those who cannot. However, the penetration of smartphones is uniform amongst both consumer groups, as a result, the demand for accessories such as hearables also is considerably high. Japanese and Korean products are preferred by consumers seeking quality whereas Chinese products are preferred by consumers who purchase basis price-point.

With an increasing population and improving standard of living in Asia Pacific countries, the region is anticipated to dominate the market and showcase a growth rate of more than 17% over the forecast period.

Hearables Market - Competitive Landscape

The hearables industry is moderately fragmented. However, with the growth of start-ups and new venture launches the competition is gradually intensifying. Key players in the hearables market include Apple Inc, Bose Corp, GN Nord Store AS, and Samsung Electronics Co., Ltd among others. Mergers and acquisitions form a major part of the hearables competitive environment since many of the vendors collaborate to provide hi-tech and affordable hearables to consumers in competitive environment.

Leading Players in the Hearables Market

  • Microsoft Corp
  • Alphabet Inc
  • com Inc
  • Apple Inc
  • Bose Corp
  • GN Store Nord AS
  • Samsung Electronics Co Ltd.
  • Sony Group Corp
  • Xiaomi Inc
  • Nuheara Ltd

Other Hearables Market Vendors Mentioned

Dongguan Hele Electronics Co., Ltd, Bragi, Soul Electronics, Waverly Labs Inc, FreeWavz, Bang & Loufsen, Human Inc, and Orosound.

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Hearables Market Research Overview

Market Size 2023 US$ 91.6 billion
Market Size 2026 US$ 137.5 billion
CAGR 18.8% from 2022 to 2026
Forecast Period 2022-2026
Historic Period 2019-2021
Report Scope & Coverage Revenue forecast, competitive index, company market share, growth trends.
Price Range Segment USD <50, USD 50-100, USD >100.
Key Companies Apple Inc, Bose Corp, GN Nord Store AS, and Samsung Electronics Co., Ltd, Microsoft Corp, Alphabet Inc, Amazon.com Inc, Sony Group Corp, Xiaomi Inc, and Nuheara Ltd.

Hearables Market Scope

GlobalData Plc has segmented the hearables market report by price range, region:  

Hearables Price Range Outlook (Revenue, USD Million, 2019-2026)

  • USD <50
  • USD 50-100
  • USD >100 

Hearables Regional Outlook (Revenue, USD Million, 2019-2026)

  • North America
  • US
  • Canada
  • Mexico
  • Europe 
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
  • Asia Pacific 
  • China
  • Japan
  • India
  • Australia
  • Rest of Asia Pacific
  • South & Central America
  • Brazil
  • Argentina
  • Chile
  • Rest of South & Central America
  • Middle East & Africa
  • United Arab Emirates (UAE)
  • Kingdom of Saudi Arabia (KSA)
  • South Africa
  • Rest of Middle East & Africa

Table of Contents

Table of Contents

CHAPTER 01 Executive Summary

1.1 Hearables Market Snapshot, 2022-2026

CHAPTER 02 Research Scope & Segmentation

2.1 Hearables – Definition

CHAPTER 03 Hearables Industry Trend Analysis

3.1 Hearables – Technology Overview

3.1.1 SENSORS

3.1.2 CONTROLS

3.1.3 MICROPHONES

3.1.4 OPERATING SYSTEMS

3.1.5 BATTERIES

3.1.6 SPEAKER DRIVERS

3.2 Hearables – Industry Value Chain

3.2.1 DEVICE LAYER

3.2.2 CONNECTIVITY LAYER

3.2.3 APP LAYER

3.2.4 PLATFORMS

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3.3 Hearables Market Structure – PORTER’s Analysis

3.4 Hearables Market Structure – PEST Analysis

3.5 Hearables – Market Variables & Impact Analysis

3.5.1 MARKET DRIVER ANALYSIS

3.5.1.1 Technological Advancements Driving the Adoption of Hearables

3.5.1.2 High Tech Features and Improved Security

3.5.2 MARKET CHALLENGES/IMPEDIMENTS

3.5.2.1 Concerns Related to Data Privacy

3.5.3 COVID-19 IMPACT ANALYSIS

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3.6 Hearables– Mergers & Acquisitions (M&A)

3.6.1 M&A ACTIVITY DASHBOARD, 2018 – 2022

3.7 Hearables– Patent Analysis

3.7.1 PATENT ANALYTICS DASHBOARD, 2018 – 2022

3.8 Hearables– Job Analysis

3.8.1 JOB ANALYTICS DASHBOARD, 2021 – 2022

3.9 Hearables– Venture Financing Analysis

3.9.1 VENTURE FINANCING DASHBOARD, 2018 – 2022

3.10 Social Media Analysis

3.10.1 SOCIAL MEDIA ANALYTICS DASHBOARD, 2018 – 2022

CHAPTER 04 Global Hearables Revenue Opportunity

4.1 Global Market Revenue Snapshot

4.2 Global Hearables Market By Price Range, 2019-2026 ($Mn)

CHAPTER 05 Hearables Regional Outlook

5.1 Hearables – Regional Deep Dive

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5.2 North America Hearables Market Size and Forecasts, 2019 – 2026 (US$ Mn)

5.2.1 NORTH AMERICA HEARABLES MARKET BY PRICE RANGE, 2019-2026 ($MN)

5.2.2 US HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.2.2.1 US Hearables Market By Price Range, 2019-2026 ($Mn)

5.2.3 CANADA HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.2.3.1 Canada Hearables Market By Price Range, 2019 – 2026 ($Mn)

5.2.4 MEXICO HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.2.4.1 Mexico Hearables Market By Price Range, 2019-2026 ($Mn)

5.3 Europe Hearables Market Size and Forecasts, 2019 – 2026 (US$ Mn)

5.3.1 EUROPE HEARABLES MARKET BY PRICE RANGE, 2019-2026 ($MN)

5.3.2 UK HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.3.3 GERMANY HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.3.4 FRANCE HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.3.5 ITALY HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.3.6 SPAIN HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.3.7 REST OF EUROPE HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.4 South & Central America Hearables Market Size and Forecasts, 2019 – 2026 (US$ Mn)

5.4.1 BRAZIL HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.4.2 ARGENTINA HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.4.3 CHILE HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.4.4 REST OF SOUTH & CENTRAL AMERICA HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.5 Asia Pacific Hearables Market Size and Forecasts, 2019 – 2026 (US$ Mn)

5.5.1 ASIA PACIFIC HEARABLES MARKET BY PRICE RANGE, 2019-2026 ($MN)

5.5.2 CHINA HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.5.3 INDIA HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.5.4 JAPAN HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.5.5 AUSTRALIA HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.5.6 REST OF ASIA PACIFIC HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.6 Middle East & Africa Hearables Market Size and Forecasts, 2019 – 2026 (US$ Mn)

5.6.1 MIDDLE EAST & AFRICA HEARABLES MARKET BY PRICE RANGE, 2019-2026 ($MN)

5.6.2 UAE HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.6.3 SAUDI ARABIA HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.6.4 SOUTH AFRICA HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

5.6.5 REST OF MIDDLE EAST & AFRICA HEARABLES MARKET SIZE AND FORECASTS, 2019 – 2026 (US$ MN)

CHAPTER 06 Global Hearables Competitive Landscape

6.1 Hearables – Growth-Innovation Matrix

6.2 Hearables – Company Profiles

6.2.1 MICROSOFT CORP

6.2.1.1 Company Overview and Financial Performance

6.2.1.2 Recent Developments and Innovations

6.2.2 ALPHABET INC

6.2.2.1 Company Overview and Financial Performance

6.2.2.2 Recent Developments/Recognition

6.2.3 AMAZON.COM INC

6.2.3.1 Company Overview and Financial Performance

6.2.3.2 Recent Developments

6.2.4 APPLE INC

6.2.4.1 Company Overview and Financial Performance

6.2.4.2 Recent Developments

6.2.5 BOSE CORP

6.2.5.1 Company Overview and Financial Performance

6.2.5.2 Recent Developments/Recognition

6.2.6 GN NORD STORE AS

6.2.6.1 Company Overview and Financial Performance

6.2.6.2 Recent Developments and Innovations

6.2.7 SAMSUNG ELECTRONICS

6.2.7.1 Company Overview and Financial Performance

6.2.7.2 Recent Developments & Innovation

6.2.8 SONY GROUP CORP

6.2.8.1 Company Overview and Financial Performance

6.2.8.2 Recent Developments

6.2.9 XIAOMI INC

6.2.9.1 Company Overview and Financial Performance

6.2.9.2 Recent Developments and Recognition

6.2.10 NUHEARA LTD

6.2.10.1 Company Overview and Financial Performance

6.2.10.2 Recent Developments and Recognition

6.3 Other Vendors in Hearables Market –

6.3.1 DONGGUAN HELE ELECTRONICS CO., LTD.

6.3.1.1 Company Overview and Financial Performance

6.3.1.2 Recent Developments and Innovation

6.3.2 BRAGI

6.3.2.1 Company Overview and Financial Performance

6.3.2.2 Recent Developments and Innovation

6.3.3 SOUL ELECTRONICS

6.3.3.1 Company Overview and Financial Performance

6.3.3.2 Recent Developments and Innovation

6.3.4 WAVERLY LABS INC

6.3.4.1 Company Overview and Financial Performance

6.3.4.2 Recent Developments and Innovation

6.3.5 FREEWAVZ

6.3.5.1 Company Overview and Financial Performance

6.3.5.2 Recent Developments and Innovation

6.3.6 BANG & OLUFSEN

6.3.6.1 Company Overview and Financial Performance

6.3.6.2 Recent Developments and Innovation

6.3.7 HUMAN INC.

6.3.7.1 Company Overview and Financial Performance

6.3.7.2 Recent Developments and Innovation

6.3.8 OROSOUND

6.3.8.1 Company Overview and Financial Performance

6.3.8.2 Recent Developments and Innovation

CHAPTER 07 Methodology and Scope

7.1 Information Procurement

7.2 Hearables Analysis

7.3 Market Opportunity Forecast – Research Methodology & Formulation

7.4 Competitive Index – Research Methodology & Formulation

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Table

Table 1 Key Trends Overview

Table 2 Global Hearables Market By Price Range, 2019 – 2026 ($Mn)

Table 3 Global Hearables Market By Region, 2019 – 2026 ($Mn)

Table 4 Global Hearables Market By Region, 2019 – 2026 (Million Units)

Table 5 North America Hearables Market By Price Range, 2019 – 2026 ($Mn)

Table 6 US Hearables Market By Price Range, 2019 – 2026 ($Mn)

Table 7 Canada Hearables Market By Price Range, 2019 – 2026 ($Mn)

Table 8 Mexico Hearables Market By Price Range, 2019 – 2026 ($Mn)

Table 9 Europe Hearables Market By Price Range, 2019 – 2026 ($Mn)

Table 10 UK Hearables Market By Price Range, 2019 – 2026 ($Mn)

Table 11 Germany Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Table 12 France Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Table 13 Italy Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Table 14 Spain Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Table 15 Rest of Europe Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Table 16 South & Central America Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Table 17 Brazil Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Table 18 Argentina Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Table 19 Chile Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Table 20 Rest of South & Central America Hearables Market, By Price Range, 2019 – 2026 s($Mn)

Table 21 Asia Pacific Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Table 22 China Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Table 23 India Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Table 24 Japan Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Table 25 Australia Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Table 26 Rest of Asia Pacific Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Table 27 Middle East & Africa Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Table 28 UAE Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Table 29 Saudi Arabia Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Table 30 South Africa Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Table 31 Rest of Middle East & Africa Hearables Market, By Price Range, 2019 – 2026 ($Mn)

Figures

Fig.1 Hearables Market Snapshot

Fig.2 Hearables Market Segmentation

Fig.3 Hearables: Components

Fig.4 Hearables: Framework

Fig.5 Hearables: Leaders & Challengers

Fig.6 Hearables: Business Models

Fig.7 Global Hearables PORTER’s Five Force Analysis

Fig.8 Global Hearables PEST Analysis

Fig.9 Hearables Market – Key Drivers Impact Analysis

Fig.10 Hearables– Key Market Challenges/Impediments Impact Analysis

Fig.11 Hearables– M&A Activity Dashboard

Fig.12 Hearables– Patent Activity Dashboard

Fig.13 Hearables– Job Analytics Dashboard

Fig.14 Hearables– Venture Financing Dashboard

Fig.15 Hearables– Social Media Analytics Dashboard

Fig.16 Global Hearables Market – Revenue Opportunity Forecast, 2019-2026 (US$ Billion)

Fig.17 Global Hearables Market By Price Range (%), 2022 & 2026

Fig.18 Hearables– Market Overview

Fig.19 North America Hearables Market Snapshot

Fig.20 US Hearables By Price Range and Vertical – 2021 (US$M)

Fig.21 Canada Hearables By Price Range and Vertical – 2021 (US$M)

Fig.22 Mexico Hearables By Price Range and Vertical – 2021 (US$M)

Fig.23 Europe Hearables Market Snapshot

Fig.24 UK Hearables By Price Range and Vertical – 2021 (US$M)

Fig.25 Germany Hearables By Price Range and Vertical – 2021 (US$M)

Fig.26 France Hearables By Price Range and Vertical – 2021 (US$M)

Fig.27 Italy Hearables By Price Range and Vertical – 2021 (US$M)

Fig.28 Spain Hearables By Price Range and Vertical – 2021 (US$M)

Fig.29 Rest of Europe Hearables By Price Range and Vertical – 2021 (US$M)

Fig.30 South & Central America Hearables Market Snapshot

Fig.31 Brazil Hearables By Price Range and Vertical – 2021 (US$M)

Fig.32 Argentina Hearables By Price Range and Vertical – 2021 (US$M)

Fig.33 Chile Hearables By Price Range and Vertical – 2021 (US$M)

Fig.34 Rest of South & Central America Hearables By Price Range and Vertical – 2021 (US$M)

Fig.35 Asia Pacific Hearables Market Snapshot

Fig.36 China Hearables By Price Range and Vertical – 2021 (US$M)

Fig.37 India Hearables By Price Range and Vertical – 2021 (US$M)

Fig.38 Japan Hearables By Price Range and Vertical – 2021 (US$M)

Fig.39 Australia Hearables By Price Range and Vertical – 2021 (US$M)

Fig.40 Rest of Asia Pacific Hearables By Price Range and Vertical – 2021 (US$M)

Fig.41 Middle East & Africa Hearables Market Snapshot

Fig.42 UAE Hearables By Price Range and Vertical – 2021 (US$M)

Fig.43 Saudi Arabia Hearables By Price Range and Vertical – 2021 (US$M)

Fig.44 South Africa Hearables By Price Range and Vertical – 2021 (US$M)

Fig.45 Rest of Middle East & Africa Hearables By Price Range and Vertical – 2021 (US$M)

Fig.46 Hearables – Growth-Innovation Matrix

Fig.47 Information Procurement

Fig.48 Research Workflow

Fig.49 Research Methodology

Frequently asked questions

  • What will be the hearables market size in 2023?

    The hearables market size globally will be valued at US$ 91.6 billion in 2023.

  • What will be the hearables market size in 2026?

    The hearables market size is expected to reach US$ 137.4 billion by 2026.

  • What is the hearables market growth rate?

    The hearables market is expected to grow at a CAGR of 18.8% during the forecast period (2022-2026).

  • What are the key hearables market drivers?

    Technological advancements enabling miniaturization of smart earbuds has plummeted the adoption of hearables and is anticipated to drive the hearables market growth over the forecast period 2022-2026.

  • What are the key hearables market segments?

    Price Range Segment: USD <50, USD 50-100, USD >100.

  • Which are the leading hearables companies globally?

    Some of the leading hearables companies are Apple Inc, Bose Corp, GN Nord Store AS, and Samsung Electronics Co., Ltd, Microsoft Corp, Alphabet Inc, Amazon.com Inc, Sony Group Corp, Xiaomi Inc, and Nuheara Ltd.

  • Is there a third level of segmentation in the report?

    GlobalData’s focus is on providing reliable and accurate data that is supported by robust research methodology. Our reports undergo rigorous quality checks and are based on primary and secondary research sources, ensuring that the numbers and insights provided are trustworthy.  However, despite the best efforts to gather comprehensive data, there could be instances where the available data is limited, making it challenging to provide third level segmentation. In such cases, GlobalData may choose to provide high-level insights and general trends rather than forcing segmentation that may not be backed by sufficient data. This approach ensures that the report’s overall quality and credibility are maintained.

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