Hot Drinks Market Opportunities, Trends, Growth Analysis and Forecast to 2028

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Provides an overview of current hot drinks scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions – Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe – highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

The global hot drinks sector recorded value sales of $244.9 billion in 2023 and is forecast to reach $310.1 billion in 2028, registering a compound annual growth rate (CAGR) of 4.8%. Asia-Pacific was the largest region, accounting for a value share of 40.2%, followed by the Americas with a 23.5% share. Hot coffee was the largest category, amassing a value share of 60%, followed by hot tea with a share of 33.4%. Among all the categories, hot coffee is forecast to record the fastest value CAGR during 2023–28 (the forecast period) at 4.9%. China, the US, and Japan were the largest markets for hot drinks globally in 2023.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global hot drinks sector, analyzing data from 108 countries. It includes analysis on the following –  

Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region.

Change in consumption: Provides an overview of consumption changes among the coffee and tea categories at global and regional levels over 2018–28.

High-potential countries: Provides risk–reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.

Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023–28, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region.

Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.

Key distribution channels: Provides an analysis of the leading distribution channels in the global hot drinks sector in 2023. It covers hypermarkets & supermarkets, convenience stores, e-retailers, food & drinks specialists, department stores, “dollar stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, and others.

Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023–28) for various pack materials, pack types, closures, and primary outer types based on volume sales of hot drinks.

Key Highlights

With growing consumer affinity for new and novel flavors in hot drinks, there has been an increase in demand for unusual and uncommon flavors. Consumers are looking for innovative ingredients that provide a unique sensory experience. As a result, manufacturers are formulating hot drinks with new ingredients to appeal to consumers. The hot drinks sector is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality ingredient formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.

Reasons to Buy

Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region

The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances

The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Nestlé
JAB holding Company
CVC Capital
Luigi Lavazza
The Kraft Heinz Company

Table of Contents

Executive Summary

Sector Overview

Global Overview

Americas Overview

Asia-Pacific Overview

Eastern Europe Overview

Middle East and Africa Overview

Western Europe Overview

Hot Drinks: Global Challenges

Shift in Coffee and Tea Value Share Patterns

Change in Value Share of Coffee and Tea, 2023–28​

Reasons for Shift in Consumption Patterns

Change in Consumption Levels: Americas, 2018–28

Change in Consumption Levels: Asia-Pacific, 2018–28

Change in Consumption Levels: Eastern Europe, 2018–28

Change in Consumption Levels: MEA, 2018–28

Change in Consumption Levels: Western Europe, 2018–28

Identifying High-Potential Countries by Region

Identifying High-Potential Countries by Region

Methodology – Identifying High-Potential Countries

Country Deep Dive

High-Potential Country Analysis

Future Outlook

Competitive Environment

Leading Companies by Value – Global

Leading Companies and Brands Share Analysis – Global

Leading Companies and Brands Share Analysis by Region

Competitive Landscape – Market Analysis

Market Share of Private Labels

Private Labels’ Share Analysis by Region

Private Labels’ Share Analysis by Category

Key Distribution Channels

Share of Key Distribution Channels – Global and Regional Level

Key Packaging Formats

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Select Industry Metrics

Global Patent Filings

Global Job Analytics

Global Deals

Appendix

Definitions

About GlobalData

Table

Key categories by value and volume, 2022–27 – Global

Key categories by value and volume, 2022–27 – Asia-Pacific

Key categories by value and volume, 2022–27 – Middle East and Africa

Key categories by value and volume, 2022–27 – Americas

Key categories by value and volume, 2022–27 – Western Europe

Key categories by value and volume, 2022–27 – Eastern Europe

Vietnam: Category share

Canada: Category share

Colombia: Category share

Indonesia: Category share

Turkiye: Category share

Poland: Category share

Egypt: Category share

Belgium: Category share

UK: Category share

South Africa: Category share

Leading companies in global hot drinks sector (% share by value), 2022

Key pack material volume share (%), 2022

Annual volume growth by pack material (%), 2017–27

Key pack type volume share (%), 2022

Annual volume growth by pack type (%), 2017–27

Key closure type volume share (%), 2022

Annual volume growth by closure type (%), 2017–27

Key primary outer type volume share (%), 2022

Annual volume growth by primary outer type (%), 2017–27

Figures

Change in consumption levels in overall hot drinks sector, 2017–27

Change in consumption levels in overall hot drinks sector – Asia-Pacific, 2017–27

Change in consumption levels in overall hot drinks sector – Middle East and Africa, 2017–27

Change in consumption levels in overall hot drinks sector – Americas, 2017–27

Change in consumption levels in overall hot drinks sector – Western Europe, 2017–27

Change in consumption levels in overall hot drinks sector – Eastern Europe, 2017–27

Identifying high-potential countries, risk–reward analysis – Asia-Pacific

Identifying high-potential countries, risk–reward analysis – Middle East and Africa

Identifying high-potential countries, risk–reward analysis – Americas

Identifying high-potential countries, risk–reward analysis – Western Europe

Identifying high-potential countries, risk–reward analysis – Eastern Europe

Top five companies’ shares by brand (in value terms) in the hot drinks sector, 2022 – Global

Top five companies’ shares by brand (in value terms) in the hot drinks sector, 2022 – Asia-Pacific

Top five companies’ shares by brand (in value terms) in the hot drinks sector, 2022 – Middle East and Africa

Top five companies’ shares by brand (in value terms) in the hot drinks sector, 2022 – Americas

Top five companies’ shares by brand (in value terms) in the hot drinks sector, 2022 – Western Europe

Top five companies’ shares by brand (in value terms) in the hot drinks sector, 2022 – Eastern Europe

Key brands – Hot coffee, 2022

Key brands – Hot tea, 2022

Key brands – Other hot drinks, 2022

Private label value and share by region, 2017–22

Private label value and share by category, 2022

Leading distribution channels by region (% share by value), 2022

Hot Drinks Market Opportunities, Trends, Growth Analysis and Forecast to 2028 standard reports
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