Indonesia Wealth Management: Market Sizing and Opportunities to 2029
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This report analyzes the Indonesian wealth and retail savings and investments markets. This includes overall affluent market size (both by number of individuals and the value of their liquid assets). It also provides analysis of the factors driving liquid asset growth, including a breakdown and forecast of total retail savings and investments split by asset classes including equities, mutual funds, deposits, and bonds.
Indonesia’s affluent segment (including HNWs and mass affluents) accounted for less than 1% of the total population but held 70.1% of Indonesia’s total onshore liquid assets in 2024, highlighting strong income disparity in the country. Despite strong economic growth in 2024, market volatility led to a decline in the benchmark index, resulting in a 1.3% decline in affluent investors’ liquid assets in 2024.
Scope
HNW individuals constituted less than 1% of the total adult population of Indonesia in 2024.
In 2024, the main bank was the most popular investment channel across all wealth segments
Indonesian HNW individuals invest an average of more than 31% of their wealth offshore, which is less than the Asia-Pacific average.
Key Highlights
- Advisory mandates dominate the Indonesian HNW wealth market.
- Deposits remain the most popular investment avenue for Indonesian individuals, indicating their preference for safe-haven investment asset classes.
- Mutual funds form a small proportion of retail investment portfolios in 2021.
Reasons to Buy
Make strategic decisions using top-level historic and forecast data on Indonesia’s wealth industry.
Identify the most promising client segments by analyzing the penetration of affluent individuals.
Receive detailed insight into retail liquid asset holdings in Indonesia.
Understand changing market and competitive dynamics by learning about new digital disruptors and recent deals in the country’s wealth space.
Halofina
Hana Aidvisor
Bank Negara Indonesia
PINA
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