Internet of Things in Film and TV: Strategic Intelligence

All the vital news, analysis, and commentary curated by our industry experts.

$995

Buy Report

Published: April 25, 2025 Report Code: GDMEDIA-TR-S010-TH

Report Overview
Key Players
Table of Contents

Film and TV companies are investing in IoT technologies to enhance revenue, data collection, cost efficiency, and content monetization. Film and TV companies are increasing investment into IoT initiaves and will continue to do so.

IoT use in film and TV will increase in the coming years
The Internet of Things, or IoT, could benefit film and TV companies significantly. Some of the use cases of IoT in the industry include connected devices like smart TVs and radio-frequency identity (RFID) tags, which can help production companies manage and track their physical and digital assets, improving operational efficiency. Companies must invest time and money to understand relevant IoT technologies, build the necessary skill sets, and establish strategic partnerships to take full advantage.

Connected TVs are a key IoT technology for film and TV
The widespread adoption of smart TVs, or connected TVs (CTVs), by consumers has significant implications for content creation, distribution, and viewer engagement. In the UK, 86% of primary TV sets were connected to the internet in 2024, according to Ofcom. CTVs enable companies to gather user data and create personalized viewing experiences that can set their products apart in a competitive market. Content providers should partner with CTV manufacturers and platform operators to secure bespoke deals. Such collaborations may include agreements on data sharing, preferential content placement in search algorithms, and content bundling packages. Additionally, by integrating technologies such as voice control, CTVs can enhance the offerings of film and TV companies.

Shoppable TV is the future of TV advertising
Facilitated by the widespread adoption of CTVs, shoppable television is rapidly transforming the landscape of advertising and content consumption within the industry. Shoppable content integrates e-commerce directly into the viewing experience, allowing audiences to purchase products featured in shows and advertisements. It capitalizes on the growing trend of second-screen shopping, especially among younger demographics, while providing a new level of interactivity that traditional advertising cannot. Shoppable TV allows vertically integrated companies like Amazon to merge their entertainment and retail business interests and share data insights.

Scope

This report provides an overview of the internet of things theme and how it will impact the film and TV industry.

The report predicts how the internet of things in film and TV will evolve, including the key challenges it will solve.

It includes selected case studies highlighting who is innovating in film and TV using internet of things technologies

The report also includes a comprehensive data analysis, including market size and growth forecasts for the future of work.

Key Highlights

The Internet of Things, or IoT, could benefit film and TV companies significantly. Some of the use cases of IoT in the industry include connected devices like smart TVs and radio-frequency identity (RFID) tags, which can help production companies manage and track their physical and digitalassets, improving operational efficiency. Companies must invest time and money to understand relevant IoT technologies, build the necessary skill sets, and establish strategic partnerships to take full advantage.

Reasons to Buy

GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors.

This report is essential for senior executives at film and TV companies to understand the critical benefits from integrating internet of things technology into their operations. Film and TV companies who fail to implement internet of things solutions will fall behind.

In addition, the report identifies the leading internet of things adopters in film and TV, as well as specialist tech vendors in this space.

Accenture
Acer
Alteryx
Alibaba
Alibaba Pictures
Alphabet (Google)
Amazon
AMC Entertainment
AMC Networks
AMD
Apple
Arista Networks
Arup
Atos
Atresmedia
Baidu
Bain & Company
Bentley Systems
Bilibili
Bosch
Broadcom
ByteDance
Capgemini
Cisco
Cloudera
Cognex
Cognizant
Curry’s
Dataiku
DataStax
Dell Technologies
Deloitte
Deutsche Telekom
DiO
DXC Technology
Ericsson
EY
Fortinet
Fujitsu
GAO RFID
Google
Grupo Televisa
Haier
HCLTech
Hitachi Vantara
Hikvision
Honeywell
Humax
Huawei
IBM
Infineon
Informatica
Intel
ITV
JVC
Juniper Networks
KPMG
Konka
Kyndryl
LG Electronics
Lenovo
Lionsgate
Live Nation
M6-Metropole TV
MediaForEurope
MediaTek
Meta
Microsoft
MongoDB
Naspers
Netflix
Network 18 Media
Nexstar
Nokia
Nvidia
Oracle
Panasonic
Paramount
Paramount Global
Philips
PwC
ProSiebenSat.1
Rakuten
RCA
Roku
Rockwell Automation
Samsung Electronics
Samsung SDS
SAS
Schneider Electric
Seiki
Sierra Wireless
Siemens
Snap
Snowflake
Software AG
Sony
Spotify
Splunk
Talend
Tata Consultancy Services
Tech Mahindra
Tegna
Teradata
Texas Instruments
Tietoevry
Toshiba
Universal Music
Uscreen
Vantiva
Veritas
Viaplay
Vivendi
Walt Disney
Warner Bros. Discovery
Warner Music
Wipro
X (formerly Twitter)
Xiaomi
Zee Entertainment
ZTE

Executive Summary

Players

Value Chain

The Impact of IoT on Film and TV

Case Studies

The IoT Timeline

Companies

Sector Scorecard

Glossary

Undecided about purchasing this report?

Enquire Before Buying

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS

Related reports

View more Entertainment reports

Technology

New

Internet of Things: Strategic Intelligence

Technology

New

Deep Dive into Agentic AI Security: Strategic Intelligence

Technology

New

Predictive Maintenance in Power: Strategic Intelligence

Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Internet of Things in Film and TV: Strategic Intelligence in real time.

Access a live Internet of Things in Film and TV: Strategic Intelligence dashboard for 12 months, with up-to-the-minute insights.
Fuel your decision making with real-time deal coverage and media activity.
Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.

Tell me more

Reports

Reports by Sector

Report Type

Internet of Things in Film and TV: Strategic Intelligence

Scope

Key Highlights

Reasons to Buy

Table of Contents

Undecided about purchasing this report?

Get in touch to find out about multi-purchase discounts

Related reports