Italy Apparel Market Size and Trend Analysis by Category, Retail Channel, Supply Chain, Consumer Attitudes, Brands and Forecast to 2027
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This report includes analysis, market forecasts, brands, consumer attitudes and trends in the Apparel Market in the Italy & Forecasts to 2027 with the impact of recent events
This report offers a detailed analysis of the apparel market in Italy with the impact of recent events. It includes analysis of recent events on customer shopping behavior, key apparel retailers, sector analysis, trends, and retailer reactions.
Scope
– Italian apparel market will not reach 2019 levels until 2025
– Declining and ageing population inhibiting growth, especially in childrenswear
– Luxury and premium segment suffer from dependence on tourism
– Sports brands benefit from athleisure and changing lifestyles
– Online to account for 31.4% share of the apparel market in 2025
– Sustainability increasing importance, with circularity a threat
Key Highlights
Italy’s apparel market is expected to increase at a CAGR of 3.8% between 2022 and 2027, with inflation hitting short term prospects
Online penetration will continue to grow as Italy’s digital channel currently remains less developed than much of Europe
Sportswear’s outperformance will persist in the forecast period, though growth will slow as it becomes a more established trend
Reasons to Buy
• Gain a comprehensive view of the Italy apparel market and forecasts to 2027
• Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of recent events on the apparel market
• Investigate current and forecast trends in apparel categories to identify the opportunities offering the most potential
• Understand who the main competitors are in the sector and the price positioning
Adidas
Zara
Shein
H&M
CVS
Tezenis
Intimissimi
United Colors of Benetton
Piazza Italia
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