Italy Baby Food Market Size and Share by Categories, Distribution and Forecast to 2029
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Italy Baby Food Market Report Overview
The baby food sector sales in Italy were EUR636.6 million in 2022. The market will achieve a CAGR of more than 3% during 2022-2028. The Italy baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.
Italy Baby Food Market Outlook 2022-2028 (EUR Million)
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The Italy baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in Italy from 2022 to 2028.
| Market Size (2023) | EUR672.6 million ($727.2 million) |
| CAGR (2023-2029) | >2% |
| Historical Period | 2017-2022 |
| Forecast Period | 2023-2029 |
| Key Categories | · Baby Wet Meals & Other
· Baby Milks · Baby Cereals & Dry Meals · Baby Finger Food · Baby Drinks |
| Key Distribution Channels | · Hypermarkets & Supermarkets
· Drugstores & Pharmacies · E-retailers · Convenience Stores · Others |
| Leading Manufacturers | · Nestlé
· HiPP · Danone · Humana · The Kraft Heinz Company · Unifarm |
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Italy Baby Food Market Trends
Italians actively seek out convenient, economical, and natural baby care products. Manufacturers will leverage this consumer purchase-behavior trend and target mothers by developing organic baby food ranges. Furthermore, breastfeeding in Italy will continue to be regarded by most mothers as the healthiest way of providing nutrition for babies. However, more women stopping breastfeeding after their maternity breaks will propel the demand for infant food, baby cereals & dry meals, and baby wet meals.
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Italy Baby Food Market Segmentation by Categories
Baby wet meals & other category had the largest baby food value sales in 2022
The key categories in the Italy baby food market are:
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
Baby wet meals & other also accounted for the highest volume share in the Italy baby food market during 2022. This category largely refers to wet savory meals and sweet meals. The products are sold in a wide variety of pack types, including pouches, cups, and jars.
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Segments Covered in the Report
Italy Baby Food Categories Outlook (Value, EUR Million, 2016-2028)
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
Italy Baby Food Distribution Outlook (Value, EUR Million, 2016-2028)
- Hypermarkets & Supermarkets
- Drugstores & Pharmacies
- E-Retailers
- Convenience Stores
- Others
Italy Baby Food Market Segmentation by Distribution Channels
Hypermarkets & supermarkets distribution channel witnessed the highest baby food sales in 2022
The key distribution channels in the Italy baby food market are:
- Hypermarkets & Supermarkets
- Drugstores & Pharmacies
- E-Retailers
- Convenience Stores
- Others
Drugstores & pharmacies followed the lead and ranked second in terms of baby food sales value in 2022. These channels remain crucial for baby milk sales. However, these outlets have lost a significant share to hypermarkets & supermarkets in recent years. The widely available baby food categories have enabled hypermarkets & supermarkets to emerge as the most popular distribution channel in the market.
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Italy Baby Food Market - Competitive Landscape
Danone garnered the highest baby food market value and volume in 2022
The leading baby food manufacturers in Italy are:
- Danone
- The Kraft Heinz Company
- Nestlé
- Humana
- Unifarm
- HiPP
- Holle
In 2022, Danone became the baby food market leader in Italy through its key brands – Mellin, Aptamil, and Milupa The Kraft Heinz Company and Nestlé followed the lead among other baby food companies.
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Latest News and Developments
- In June 2021, The Kraft Heinz Company introduced recyclable baby food pouches in collaboration with its packaging partner, Gualapack. Fruit purées offered under the Plasmon brand are packed in these pouches.
Scope
This report provides:
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.
- Detailed company profiles considering their entry in the baby food industry with key product sectors.
- Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.
- Baby food industry retailing overview with company revenues along with the distribution channel insights.
- Future projections considering various baby food market trends that are likely to affect the industry.
Key Highlights
Value sales of baby milks increased from EUR178.9 million ($202.1 million) in 2017 to EUR187.5 million ($202.7 million) in 2023, at a CAGR of 0.8%.
Baby cereals & dry meals volumes contracted from 6.25 million kg in 2017 to 5.3 million kg in 2023, declining at a negative CAGR of 2.7% during 2017-23.
Value sales of the baby wet meals & others category increased from EUR283 million ($319.7 million) in 2017 to EUR305.1 million ($329.9 million) in 2023, registering a CAGR of 1.3%.
During 2017-23, PCC of baby finger food contracted by 1.4% to 6.9kg in 2023.
During 2017-23, PCC of baby drinks remained unchanged, totaling 1.4kg in 2023.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
- Investigate which categories are performing the best and how this is changing market dynamics.
The Kraft Heinz Company
Nestlé
Humana
Unifarm
HiPP
Table of Contents
Table
Figures
Frequently asked questions
-
What was the Italy baby food market size in 2022?
The baby food market size in Italy was valued at EUR636.6 million in 2022.
-
What is the Italy baby food market growth rate?
The baby food market in Italy will achieve a CAGR of more than 3% during 2022-2028.
-
Which was the leading category in the Italy baby food market in 2022?
Baby meals and other was the leading category in the Italy baby food market in 2022.
-
Which was the leading distribution channels of the Italy baby food market in 2022?
Hypermarkets & supermarkets was the leading distribution channels of the Italy baby food market in 2022.
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Who are the leading manufacturers in the Italy baby food market?
The leading baby food manufacturers in Italy are Danone, The Kraft Heinz Company, Nestlé, Humana, and Unifarm among others.
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