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Italy Bakery and Cereals Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

The Italy bakery and cereals market size was valued at $26.6 billion in 2021. The market is expected to grow at a CAGR of more than 2% during the forecast period.  The Italy bakery and cereals market research report provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

Italy Bakery and Cereals Market Size

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What are the key categories in the Italy bakery and cereals market?

The key categories in the Italy bakery and cereals market are baking ingredients, baking mixes, bread & rolls, breakfast cereals, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods, savory biscuits. Bread & rolls led the Italian bakery & cereals sector.

Italy bakery and cereals market, by categories

Italy bakery and cereals market, by categories

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What are the key distribution channels in the Italy bakery and cereals market?

The key distribution channels in the Italy bakery and cereals market are food & drinks specialists, hypermarkets & supermarkets, convenience stores, dollar stores and e-retailers. Convenience stores was the leading distribution channel in the Italian bakery & cereals sector in 2021.

Italy bakery and cereals market, by distribution channels

Italy bakery and cereals market, by distribution channels

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What are the key pack materials in the Italy bakery and cereals market?

The key pack materials in the Italy bakery and cereals market are flexible packaging, rigid plastics, paper & board, rigid metal, and glass. Flexible packaging accounted for the highest share in the Italy bakery and cereals market.

Italy bakery and cereals market, by pack materials

Italy bakery and cereals market, by pack materials

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Which are the key cities in the Italy bakery and cereals market?

The key cities in the Italy bakery and cereals market are Rome, Milan, Naples, Turin, Brescia, Palermo, Bari, Catania, Florence, and Bologna. Rome emerged as the largest bakery & cereals market in Italy.

Which are the key companies in the Italy bakery and cereals market?

The key companies in the Italy bakery and cereals market are Artisanal Producers, Barilla, Bauli S.P.A., Colussi Group, The Kellogg Company, Mondelez International, Inc. Artisanal Producers had the highest share among all the other competitors.

Italy bakery and cereals market, by companies

Italy bakery and cereals market, by companies

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Market overview

Market size 2021 $26.6 billion
CAGR % (2021-2026) >2%
Forecast period 2021-2026
Key categories Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, Savory Biscuits
Key distribution channels Food & Drinks Specialists, Hypermarkets & Supermarkets, Convenience Stores, Dollar Stores, and E-Retailers
Key pack materials Flexible Packaging, Rigid Plastics, Paper & Board, Rigid Metal, and Glass
Key cities Rome, Milan, Naples, Turin, Brescia, Palermo, Bari, Catania, Florence, and Bologna
Key competitors Artisanal Producers, Barilla, Bauli S.P.A., Colussi Group, The Kellogg Company, and Mondelez International, Inc

Scope

  • Sector data: Overall sector value and volume data with growth analysis for 2016-2026
  • Category coverage: Value and growth analysis for baking ingredients, baking mixes, bread & rolls, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods and savory biscuits with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
  • Distribution data: Percentage of sales within each category through distribution channels such as “dollar stores”, variety store & general merchandise retailers, cash & carries & warehouse clubs, convenience stores, department stores, drugstores & pharmacies, E-retailers, Food & drinks specialists, hypermarkets & supermarkets, vending machines.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton – folding, can, tray, film, foil, wrapper, box, blister pack, tube, sleeve, clamshell, bottle, other pack type, closure type for: flip/snap top, screw top, prize off, plastic tie, film, lever closure, cap, foil and other closure types, primary outer types for: carton – folding, bag, sleeve and shrink wrap.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labour market and demographic trends.

Key Players

Barilla

Bauli S.P.A.

Colussi Group

The Kellogg Company

Mondelez International Inc

Fabbri 1905 S.p.A.

Dr. August Oetker

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Italy in the Global and Western Europe Markets

Growth Analysis of Italy Compared to Other Leading Countries in the Western Europe Market

PCC and PCE of Italy Compared to the Global and Western Europe Markets

Part 2: Sector Deep Dive

Italy Bakery & Cereals Sector Snapshot

Market Size Analysis

Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-Category Comparison – Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Baking Ingredients

Segment-Level Analysis (in Value Terms) – Baking Ingredients

Segment-Level Analysis (in Volume Terms) – Baking Ingredients

Market Size Analysis – Category: Baking Mixes

Segment-Level Analysis (in Value Terms) – Baking Mixes

Segment-Level Analysis (in Volume Terms) – Baking Mixes

Market Size Analysis – Category: Bread & Rolls

Segment-Level Analysis (in Value Terms) – Bread & Rolls

Segment-Level Analysis (in Volume Terms) – Bread & Rolls

Market Size Analysis – Breakfast Cereals

Segment-Level Analysis (in Value Terms) – Breakfast Cereals

Segment-Level Analysis (in Volume Terms) – Breakfast Cereals

Market Size Analysis – Cakes, Pastries & Sweet Pies

Segment-Level Analysis (in Value Terms) – Cakes, Pastries & Sweet Pies

Segment-Level Analysis (in Volume Terms) – Cakes, Pastries & Sweet Pies

Market Size Analysis – Cereal Bars

Segment-Level Analysis (in Value Terms) – Cereal Bars

Segment-Level Analysis (in Volume Terms) – Cereal Bars

Market Size Analysis – Cookies (Sweet Biscuits)

Segment-Level Analysis (in Value Terms) – Cookies (Sweet Biscuits)

Segment-Level Analysis (in Volume Terms) – Cookies (Sweet Biscuits)

Market Size Analysis – Dough Products

Segment-Level Analysis (in Value Terms) – Dough Products

Segment-Level Analysis (in Volume Terms) – Dough Products

Market Size Analysis – Energy Bars

Market Size Analysis – Morning Goods

Segment-Level Analysis (in Value Terms) – Morning Goods

Segment-Level Analysis (in Volume Terms) – Morning Goods

Market Size Analysis – Savory Biscuits

Segment-Level Analysis (in Value Terms) – Savory Biscuits

Segment-Level Analysis (in Volume Terms) – Savory Biscuits

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies – Value and Volume Shares

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Part 6: Health & Wellness Analysis

Health & Wellness Analysis by Category

Health & Wellness Analysis by Product Attributes

Health & Wellness Analysis by Consumer Benefits

Cross Category Comparison – Products with H&W Claims Vs. Non-H&W Claims

Part 7: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 8: City Deep Dive

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Category

Leading Cities Contribution to Volume Growth

Part 9: Consumergraphics

Demographic Analysis

Part 10: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Italy Risk Index (GCRI) 2021

Italy Risk Analysis – Compared to Global and Western Europe Markets

Methodology

Definitions

Appendix

List of Tables

Leading value categories

Leading categories (volume), 2021

Cross-category comparison – by value (2016-2026)

Cross-category comparison – by volume (2016-2026)

Per capita consumption (by category), Italy compared to Western Europe and global levels (in kg), 2021

Baking ingredients – value analysis by segment, 2016-2026

Baking ingredients – volume analysis by segment, 2016-2026

Baking mixes – value analysis by segment, 2016-2026

Baking mixes – volume analysis by segment, 2016-2026

Bread & rolls – value analysis by segment, 2016-2026

Bread & rolls – volume analysis by segment, 2016-2026

Breakfast cereals – value analysis by segment, 2016-2026

Breakfast cereals – volume analysis by segment, 2016-2026

Cakes, pastries & sweet pies – value analysis by segment, 2016-2026

Cakes, pastries & sweet pies – volume analysis by segment, 2016-2026

Cereal bars – value analysis by segment, 2016-2026

Cereal bars – volume analysis by segment, 2016-2026

Cookies (sweet biscuits) – value analysis by segment, 2016-2026

Cookies (sweet biscuits) – volume analysis by segment, 2016-2026

Dough products – value analysis by segment, 2016-2026

Dough products – volume analysis by segment, 2016-2026

Morning goods – value analysis by segment, 2016-2026

Morning goods – volume analysis by segment, 2016-2026

Savory biscuits – value analysis by segment, 2016-2026

Savory biscuits – volume analysis by segment, 2016-2026

Change in distribution share, 2016-2021

Top five companies share by brand (in value and volume terms) in the bakery & cereals sector, 2021

Brand shares of top five companies (in value and volume terms) by category, 2021

Category comparison – with H&W claims and non-h&w claims, 2016-2026

Volume analysis of top 10 cities by category (million kg), 2021

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in kg), 2016-2026

Per capita expenditure ($), 2016-2026

Bakery & cereals sales distribution in Italy – by category (GBP million), 2021

Brand share (in value and volume terms) in the bakery & cereals sector, 2021

Brand share (in value and volume terms) in the bakery & cereals sector, by category, 2021

Key health & wellness product attributes driving sales in Italy, 2016-2026

Key health & wellness consumer benefits driving sales in Italy, 2016-2026

Pack material (in million pack units), 2016-2026

Pack materials by category (in million pack units), 2021

Pack type (in million pack units), 2016-2026

Pack types by category (in million pack units), 2021

Closure type (in million pack units), 2016-2026

Closure types by category (in million pack units), 2021

Primary outer type (in million pack units), 2016-2026

Primary outer types by category (in million pack units), 2021

Real GDP and annual growth (%), 2018-2026

Nominal GDP and annual growth (%), 2018-2026

Consumer price inflation (%), 2018-2026

Employed people and unemployment rate (%), 2018-2026

Nominal household final consumption expenditure and annual growth (%), 2018-2026

Population and annual growth (%), 2018-2026

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2016-2026

List of Figures

Value and volume shares of Italy in the global and Western Europe bakery & cereals sector, 2021-2026

Italy compared to the other top countries in terms of market share, growth, and the competitive landscape

PCC comparison – Italy, Western Europe, and global, 2016-2026

PCE comparison – Italy, Western Europe, and global, 2016-2026

Market size and growth analysis by value and volume, bakery & cereals sector, 2016-2026

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, baking ingredients category, 2016-2026

Market size and growth analysis by value and volume, baking mixes category, 2016-2026

Market size and growth analysis by value and volume, bread & rolls category, 2016-2026

Market size and growth analysis by value and volume, breakfast cereals category, 2016-2026

Market size and growth analysis by value and volume, cakes, pastries & sweet pies category, 2016-2026

Market size and growth analysis by value and volume, cereal bars category, 2016-2026

Market size and growth analysis by value and volume, cookies (sweet biscuits) category, 2016-2026

Market size and growth analysis by value and volume, dough products category, 2016-2026

Market size and growth analysis by value and volume, energy bars category, 2016-2026

Market size and growth analysis by value and volume, morning goods category, 2016-2026

Market size and growth analysis by value and volume, savory biscuits category, 2016-2026

Share of key distribution channels (in value terms) – bakery & cereals, 2021

Key distribution channel share by category (in value terms), 2021

Leading companies (in value and volume terms) in the bakery & cereals sector, 2021

Private label penetration by category (in value terms), 2021

Growth analysis, private label and brands, 2016-2021

Category-wise consolidation/fragmentation (in value terms) – bakery & cereals , 2021

Prominence of health & wellness claims by category, $ million, 2021-2026

Contribution of health & wellness by product attributes, $ million, 2021-2026

Contribution of health & wellness by consumer benefits, $ million, 2021-2026

Key pack materials in Italy bakery & cereals sector by percentage share of pack units, 2021

Annual growth rate by key pack material, 2016-2026

Use of pack material by category (in pack units), 2021

Key pack types in Italy bakery & cereals sector by percentage share of pack units, 2021

Annual growth rate by key pack type, 2016-2026

Use of pack type by category (in pack units), 2021

Key closure types in Italy bakery & cereals sector by percentage share of pack units, 2021

Annual growth rate by key closure type, 2016-2026

Use of closure type by category (in pack units), 2021

Key primary outer types in Italy bakery & cereals sector by percentage share of pack units, 2021

Annual growth rate by key primary outer type, 2016-2026

Use of primary outer type by category (in pack units), 2021

Volume growth analysis of top 10 cities (million kg), 2016-2021

Leading cities’ contribution to volume change, 2021-2026

Demographic analysis

Real GDP (GBP billion) and annual growth (%)

Nominal GDP (GBP billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in GBP terms

Population (million) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (million) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest-risk nations in GCRI Q4 2021

Five highest-risk nations in GCRI Q4 2021

Italy’s performance in country risk analysis in comparison to Western Europe and the world

List of 109 countries analyzed to identify the high-potential countries in different regions

Frequently Asked Questions

The bakery and cereals market size in Italy was $26.6 billion in the year 2021.

 

 

 

 

The bakery and cereals market in Italy is expected to grow at a CAGR of more than 2% during the forecast period.

The key categories in the Italian bakery and cereals market are baking ingredients, baking mixes, bread & rolls, breakfast cereals, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods, savory biscuits.

The key distribution channels in the Italian bakery and cereals market are food & drinks specialists, hypermarkets & supermarkets, convenience stores, and e-retailers.

The key pack materials in the Italian bakery and cereals market are flexible packaging, rigid plastics, paper & board, rigid metal, and glass.

The key cities in the Italian bakery and cereals market are Rome, Milan, Naples, Turin, Brescia, Palermo, Bari, Catania, Florence, and Bologna.

The key competitors in the Italian bakery and cereals market are Artisanal Producers, Barilla, Bauli S.P.A., Colussi Group, The Kellogg Company, Mondelez International, Inc

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