Italy Bakery and Cereals Market Assessment by Categories, Distribution, Packaging, Demographics and Forecasts to 2028

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Published: May 22, 2024 Report Code: GDCG240086CS-ST

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Italy Bakery and Cereals Market Report Overview

The Italy bakery and cereals market size was EUR24.6 billion in 2023. The market is projected to grow at a CAGR of more than 4% during 2023-2028. Per capita expenditure of bakery and cereals was higher in Italy than at the global and regional levels in 2023.

Italy Bakery and Cereals Market Outlook, 2023-2028 (EUR Billion)

Italy Bakery and Cereals Market Outlook, 2023-2028 (EUR Billion)

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 The Italy bakery and cereals market research report provides a comparative analysis of Italy’s value and volume shares of bakery and cereals sectors against the global and Western Europe region. It provides an analysis of the leading distribution channels, both at a sector and category level in 2023. It further lists the leading companies in Italy’s bakery and cereals sector in 2023.

Market Size (2023) EUR24.6 billion
CAGR  >4%
Forecast Period 2023-2028
Key Cities ·       Rome

·       Milan

·       Naples

·       Turin

·       Brescia
Key Categories ·       Baking Ingredients

·       Baking Mixes

·       Bread & Rolls

·       Breakfast Cereals

·       Cakes, Pastries & Sweet Pies
Key Pack Materials ·       Flexible Packaging

·       Rigid Plastics

·       Paper & Board

·       Rigid Metal

·       Glass
Key Distribution Channels ·       Hypermarkets & Supermarkets

·       Food & Drinks Specialists

·       Convenience Stores

·       “Dollar Stores”, Variety Stores & General Merchandise Retailers
Key Companies ·       Barilla G. e R. Fratelli S.p.A

·       Bauli S.P.A.

·       Ferrero

·       Colussi Group

·       Kellogg’s Company
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Italy Bakery and Cereals Market Segmentation by Cities

The key cities in the Italy bakery and cereals market are Rome, Milan, Naples, Turin, Brescia, and others. Rome emerged as the largest bakery and cereals market in Italy in 2023.

Italy Bakery and cereals Market Analysis by Cities, 2023 (%)

Italy Bakery and cereals Market Analysis by Cities, 2023 (%)

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Italy Bakery and Cereals Market Segmentation by Categories

The key categories in the Italy bakery and cereals market are baking ingredients, baking mixes, bread & rolls, breakfast cereals, cakes, pastries & sweet pies, and others. The bread & rolls category accounted for the highest Italian bakery and cereals market share by value in 2023.

Italy Bakery and Cereals Market Analysis by Categories, 2023 (%)

Italy Bakery and Cereals Market Analysis by Categories, 2023 (%)

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Italy Bakery and Cereals Market Segmentation by Distribution Channels

The key distribution channels used in the Italy bakery and cereals market are hypermarkets & supermarkets, food & drinks specialists, convenience stores, “dollar stores”, variety stores & general merchandise retailers. Food & drinks specialists was the leading distribution channel in the Italy bakery and cereals sector in 2023.

Italy Bakery and Cereals Market Analysis by Distribution Channels, 2023 (%)

Italy Bakery and Cereals Market Analysis by Distribution Channels, 2023 (%)

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Italy Bakery and cereals Market Segmentation by Pack Material

The key pack materials used in the Italy bakery and cereals market are flexible packaging, rigid plastics, paper & board, rigid metal, and glass. Flexible packaging had the highest share in the Italy bakery and cereals market in 2023.

Italy Bakery and cereals Market Analysis by Pack Material, 2023 (%)

Italy Bakery and cereals Market Analysis by Pack Material, 2023 (%)

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Italy Bakery and Cereals Market – Competitive Landscape

A few of the key companies in the Italy bakery and cereals market are Barilla G. e R. Fratelli S.p.A, Bauli S.P.A, Ferrero, Colussi Group, and Kellogg’s Company among others. Barilla G. e R. Fratelli S.p.A dominated the Italian bakery and cereals market in 2023. Mulino Bianco, owned by Barilla G. e R. Fratelli S.p.A, held a significant value share of the market in 2023.

Italy Bakery and cereals Market Analysis by Companies, 2023 (%)

Italy Bakery and cereals Market Analysis by Companies, 2023 (%)

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Segments Covered in the Report

Italy Bakery and cereals Market Outlook by Categories (Value, EUR Billion 2018-2028)

  • Baking Ingredients
  • Baking Mixes
  • Bread & Rolls
  • Breakfast Cereals
  • Cakes, Pastries & Sweet Pies

Italy Bakery and cereals Market Outlook by Distribution Channels (Value, EUR Billion 2018-2028)

  • Hypermarkets & Supermarkets
  • Food & Drinks Specialists
  • Convenience Stores
  • “Dollar Stores”, Variety Stores & General Merchandise Retailers

Italy Bakery and cereals Market Outlook by Pack Material (Value, EUR Billion 2018-2028)

  • Flexible Packaging
  • Rigid Plastics
  • Paper & Board
  • Rigid Metal
  • Glass

Italy Bakery and cereals Market Outlook by Cities (Value, EUR Billion 2018-2028)

  • Rome
  • Milan
  • Naples
  • Turin
  • Brescia

Scope

Per capita consumption of bakery & cereals in Italy was higher than regional and global levels in 2023.

The per capita consumption of bread & rolls was higher in Saudi than other bakery & cereals categories in 2023

Food & drinks specialists was the leading distribution channel in Italy’s bakery & cereals sector, with a value share of 48.6% in 2023

Almarai accounted for a value share of 4.1% in 2023

Reasons to Buy

  • Identify high-potential categories and explore further market opportunities based on detailed value and volume analysis

  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

  • Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with labor market and demographic trends.

Barilla G. e R. Fratelli S.p.A
Bauli S.P.A.
Ferrero
Colussi Group
Kellogg's Company
Fabbri 1905 S.p.A.
Dr. August Oetker Nahrungsmittel Kg
General Mills Inc.
Cereal Partners Worldwide (Cpw S.A.)

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Italy in the Global and Western Europe Markets

Growth Analysis of Italy Compared to Other Leading Countries in the Western Europe Market

PCC and PCE of Italy Compared to the Global and Western Europe Markets

Part 2: Sector Deep Dive

Italy Bakery & Cereals Sector Snapshot

Market Size Analysis

Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-Category Comparison – Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Baking Ingredients

Segment-Level Analysis (in Value Terms) – Baking Ingredients

Segment-Level Analysis (in Volume Terms) – Baking Ingredients

Market Size Analysis – Category: Baking Mixes

Segment-Level Analysis (in Value Terms) – Baking Mixes

Segment-Level Analysis (in Volume Terms) – Baking Mixes

Market Size Analysis – Category: Bread & Rolls

Segment-Level Analysis (in Value Terms) – Bread & Rolls

Segment-Level Analysis (in Volume Terms) – Bread & Rolls

Market Size Analysis – Breakfast Cereals

Segment-Level Analysis (in Value Terms) – Breakfast Cereals

Segment-Level Analysis (in Volume Terms) – Breakfast Cereals

Market Size Analysis – Cakes, Pastries & Sweet Pies

Segment-Level Analysis (in Value Terms) – Cakes, Pastries & Sweet Pies

Segment-Level Analysis (in Volume Terms) – Cakes, Pastries & Sweet Pies

Market Size Analysis – Cereal Bars

Segment-Level Analysis (in Value Terms) – Cereal Bars

Segment-Level Analysis (in Volume Terms) – Cereal Bars

Market Size Analysis – Cookies (Sweet Biscuits)

Segment-Level Analysis (in Value Terms) – Cookies (Sweet Biscuits)

Segment-Level Analysis (in Volume Terms) – Cookies (Sweet Biscuits)

Market Size Analysis – Dough Products

Segment Analysis (in Value and Volume Terms): Dough products

Market Size Analysis – Energy Bars

Segment Analysis (in Value and Volume Terms): Energy Bars

Market Size Analysis – Morning Goods

Segment-Level Analysis (in Value Terms) – Morning Goods

Segment-Level Analysis (in Volume Terms) – Morning Goods

Market Size Analysis – Savory Biscuits

Segment-Level Analysis (in Value Terms) – Savory Biscuits

Segment-Level Analysis (in Volume Terms) – Savory Biscuits

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies – Value and Volume Shares

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Part 6: Health & Wellness Analysis

Health & Wellness Analysis by Category

Health & Wellness Analysis by Product Attributes

Health & Wellness Analysis by Consumer Benefits

Cross Category Comparison – Products with H&W Claims Vs. Non-H&W Claims

Part 7: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 8: Consumergraphics

Demographic Analysis

Part 9: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Italy Risk Index (GCRI) 2023

Italy Risk Analysis – Compared to Global and Western Europe Markets

Methodology

Definitions

Appendix

Table

Leading value categories

Leading categories (volume), 2023

Cross-category comparison – by value (2018–2028)

Cross-category comparison – by volume (2018–2028)

Per capita consumption (by category), Italy compared to Western Europe and global levels (in kg), 2023

Baking ingredients – value analysis by segment, 2018–2028Baking ingredients – volume analysis by segment, 2018–2028Baking mixes – value analysis by segment, 2018–2028Baking mixes – volume analysis by segment, 2018–2028Bread & rolls – value analysis by segment, 2018–2028Bread & rolls – volume analysis by segment, 2018–2028

Breakfast cereals – value analysis by segment, 2018–2028Breakfast cereals – volume analysis by segment, 2018–2028

Cakes, pastries & sweet pies – value analysis by segment, 2018–2028Cakes, pastries & sweet pies – volume analysis by segment, 2018–2028Cereal bars – value analysis by segment, 2018–2028Cereal bars – volume analysis by segment, 2018–2028

Cookies (sweet biscuits) – value analysis by segment, 2018–2028Cookies (sweet biscuits) – volume analysis by segment, 2018–2028

Dough products – value analysis by segment, 2018–2028Dough products – volume analysis by segment, 2018–2028

Morning goods – value analysis by segment, 2018–2028Morning goods – volume analysis by segment, 2018–2028

Savory biscuits – value analysis by segment, 2018–2028Savory biscuits – volume analysis by segment, 2018–2028

Change in distribution share, 2016–2021

Top five companies share by brand (in value and volume terms) in the bakery & cereals sector, 2023

Brand shares of top five companies (in value and volume terms) by category, 2023

Category comparison – with H&W claims and non-h&w claims, 2018–2028

Performance overview (score: 1–100)

Category data, by segment

Per capita consumption (in kg), 2018–2028

Per capita expenditure ($), 2018–2028

Bakery & cereals sales distribution in Italy- by category (SAR million), 2023

Brand share (in value and volume terms) in the bakery & cereals sector, 2023

Brand share (in value and volume terms) in the bakery & cereals sector, by category, 2023

Key health & wellness product attributes driving sales in Italy , 2018–2028

Key health & wellness consumer benefits driving sales in Italy , 2018–2028

Pack material (in million pack units), 2018–2028

Pack materials by category (in million pack units), 2023

Pack type (in million pack units), 2018–2028

Pack types by category (in million pack units), 2023

Closure type (in million pack units), 2018–2028

Closure types by category (in million pack units), 2023

Primary outer type (in million pack units), 2018–2028

Primary outer types by category (in million pack units), 2023

Real GDP and annual growth (%), 2020–2028

Nominal GDP and annual growth (%), 2020–2028

Consumer price inflation (%), 2020–2028

Employed people and unemployment rate (%), 2020–2028

Nominal household final consumption expenditure and annual growth (%), 2020–2028

Population and annual growth (%), 2020–2028

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Figures

Value and volume shares of Italy in the global and Western Europe bakery & cereals sector, 2023–2026

Italy compared to the other top countries in terms of market share, growth, and the competitive landscape

PCC comparison – Italy , Western Europe, and global, 2018–2028

PCE comparison – Italy , Western Europe, and global, 2018–2028

Market size and growth analysis by value and volume, bakery & cereals sector, 2018–2028

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, baking ingredients category, 2018–2028

Market size and growth analysis by value and volume, baking mixes category, 2018–2028

Market size and growth analysis by value and volume, bread & rolls category, 2018–2028Market size and growth analysis by value and volume, breakfast cereals category, 2018–2028

Market size and growth analysis by value and volume, cakes, pastries & sweet pies category, 2018–2028

Market size and growth analysis by value and volume, cereal bars category, 2018–2028

Market size and growth analysis by value and volume, cookies (sweet biscuits) category, 2018–2028Market size and growth analysis by value and volume, dough products category, 2018–2028

Market size and growth analysis by value and volume, energy bars category, 2018–2028

Market size and growth analysis by value and volume, morning goods category, 2018–2028

Market size and growth analysis by value and volume, savory biscuits category, 2018–2028Share of key distribution channels (in value terms) – bakery & cereals, 2023

Key distribution channel share by category (in value terms), 2023

Leading companies (in value and volume terms) in the bakery & cereals sector, 2023

Private label penetration by category (in value terms), 2023

Growth analysis, private label and brands, 2018–2023

Category-wise consolidation/fragmentation (in value terms) – bakery & cereals , 2023

Prominence of health & wellness claims by category, $ million, 2018–2023

Contribution of health & wellness by product attributes, $ million, 2018–2023

Contribution of health & wellness by consumer benefits, $ million, 2018–2023

Key pack materials in the Italyn bakery & cereals sector by percentage share of pack units, 2023

Annual growth rate by key pack material, 2018–2028

Use of pack material by category (in pack units), 2023

Key pack types in the Italyn bakery & cereals sector by percentage share of pack units, 2023

Annual growth rate by key pack type, 2018–2028

Use of pack type by category (in pack units), 2023

Key closure types in the Italyn bakery & cereals sector by percentage share of pack units, 2023

Annual growth rate by key closure type, 2018–2028

Use of closure type by category (in pack units), 2023

Key primary outer types in the Italyn bakery & cereals sector by percentage share of pack units, 2023

Annual growth rate by key primary outer type, 2018–2028

Use of primary outer type by category (in pack units), 2023

Demographic analysis

Real GDP (SAR billion) and annual growth (%)

Nominal GDP (SAR billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in SAR terms

Population (million) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (million) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest-risk nations in GCRI Q4 2023

Five highest-risk nations in GCRI Q4 2023

Italy’s performance in country risk analysis in comparison to Western Europe and the world

List of 108 countries analyzed to identify the high-potential countries in different regions

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