Italy Cards and Payments: Opportunities and Risks to 2026

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Italy Cards and Payments Market Overview

The Italy cards and payments market size is valued at $347.1 billion in 2022 and is expected to achieve a CAGR of more than 8% during 2022-2026. Italian consumers remain slow adopters of electronic payments, primarily due to a strong inclination towards cash. Additionally, the rising adoption of contactless cards, the proliferation of digital-only banks, the emergence of alternative payment solutions, and growth in the e-commerce space indicate the Italian payment market will grow further. Moreover, customers are increasingly embracing alternative payment methods such as PayPal, Apple Pay, BANCOMAT Pay, PostePay, and Google Pay, as well as other innovative solutions such as cashier-less stores, biometric payment cards, wearable payment devices, and payments via payment links.

The Italy cards and payments market research report provides a detailed analysis of market trends in the Italian cards and payments industry. The report provides values and volumes for several key performance indicators in the industry, including cash, credit transfer, cards, mobile wallets, cheques, and direct debits during the review period. It also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values, and volumes during the review period and over the forecast period. Moreover, it offers information on the country’s competitive landscape, including market shares of issuers and schemes.

Italy Cards and Payments Market Overview

Italy Cards and Payments Market Overview

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Italy Cards and Payments Market Dynamics

The Italian government and the central bank are promoting electronic payments. The government developed the Progetto Italia Cashless plan, which aims to promote digital payments and reduce the use of cash payments. As part of this plan, the government will reduce the cash payment transaction limit from January 2023. This will help limit consumers’ dependence on cash while promoting electronic card payments. The adoption of contactless payments for public transport will further drive payment card usage.

Italy Cards and Payments Market Segmentation by Payment Instruments

The key payment instruments in the Italy cards and payments market are cash, cards, credit transfers, direct debits, mobile wallets, and cheques. Cards are increasingly used for payments. Growth has been supported by the convenience of electronic payments, strong payment infrastructure, rising adoption of contactless payments, and a growing e-commerce market.

Italy Cards and Payments Market Analysis, by Payment Instruments

Italy Cards and Payments Market Analysis, by Payment Instruments

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Italy Cards and Payments Market Segments

The key segments in the Italy cards and payments market are card-based payments, e-commerce payments, in-store payments, Buy Now Pay Later, mobile payments, P2P Payments, bill payments, and alternative payments.

Italy Cards and Payments Market - Competitive Landscape

Some of the leading players in the Italy cards and payments market are Nexi Payments, Intesa Sanpaolo, Agos, BNP Paribas, UniCredit Bank, Deutsche Bank, Banca Monte dei Paschi di Siena, Banca di credito cooperative, Banco BPM, and Banca Carige.

Italy Cards and Payments Market Report Overview

Market Size (2022) $347.1 billion
CAGR (2022-2026) >8%
Key Payment Instruments Cash, Cards, Credit Transfers, Direct Debits, Mobile Wallets, and Cheques
Key Segments Card-Based Payments, E-Commerce Payments, In-Store Payments, Buy Now Pay Later, Mobile Payments, P2P Payments, Bill Payments, and Alternative Payments
Leading Players Nexi Payments, Intesa Sanpaolo, Agos, BNP Paribas, UniCredit Bank, Deutsche Bank, Banca Monte dei Paschi di Siena, Banca di credito cooperative, Banco BPM, and Banca Carige

Scope

This report provides:

  • Current and forecast values for each market in the Italian cards and payments industry, including debit, credit, and charge cards
  • Detailed insights into payment instruments including cash, cards, credit transfers, direct debits, mobile wallets, and cheques. It also includes an overview of the country’s key alternative payment instruments.
  • E-commerce market analysis.
  • Analysis of various market drivers and regulations governing the Italian cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit, credit, and charge cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards
  • The competitive landscape of the Italian cards and payments industry

Reasons to Buy

  • Make strategic business decisions, using top-level historic and forecast market data, related to the Italian cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in the Italian cards and payments industry.
  • Assess the competitive dynamics in the Italian cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Italy.
  • Gain insights into key regulations governing the Italian cards and payments industry.

Nexi Payments
Intesa Sanpaolo
Agos
BNP Paribas
UniCredit Bank
Deutsche Bank
Banca Monte dei Paschi di Siena
Banca di credito cooperativo
Banco BPM
Banca Carige
Poste Italiane
Banco Mediolanum
Credito Emiliano
Banca Sella
UBI Banca
PayPal
Samsung Pay
Google Pay
Bankomat Pay
Apple Pay
PastePay
Amazon Pay
Klarna
Nexi Pay

Table of Contents

Table of Contents

Market Overview

Payment Instruments

Card-Based Payments

Merchant Acquiring

Ecommerce Payments

In-Store Payments

Buy Now Pay Later

Mobile Payments

P2P Payments

Bill Payments

Alternative Payments

Payment Innovations

Job Analysis

Payment Infrastructure and Regulation

Appendix

Frequently asked questions

Italy Cards and Payments: Opportunities and Risks to 2026 standard reports
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