Japan Foodservice Market Size and Trends by Profit and Cost Sector Channels, Players and Forecast to 2029

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

This report provides an in-depth evaluation of the Japanese foodservice market, including analysis of the key issues impacting on the industry.

This report includes –
– Consumer insight and analysis to provide a clear view of prevailing need states, trends and demands of consumers, including segmentation analysis and channel preference, all fully supported by comprehensive market data and occasions and locations analytics.
– In-depth analysis of channel performance, both profit and cost sector, detailing the winning formats, with supporting analysis to provide comprehensive understanding of the reasons behind success and failure.
– For each of four key profit sector channels – QSR, FSR, coffee & tea shops and pubs, clubs & bars, a deep dive into the ‘who’, ‘why’, ‘what’, ‘where’ and ‘what next’.
– Analysis of major market player performance, and how each player is meeting the needs of consumers and dealing with changing market demands, with supporting case studies on key menu, service and format innovations.

Japan’s foodservice profit sector generated JPY29.3 trillion ($194 billion) in 2024. The sector’s sales declined at a negative CAGR of 0.7% during 2019–24. The number of outlets also declined over this period. However, the number of transactions recorded a moderate CAGR of 0.7%.

FSR was the leading channel in 2024, with a value share of 41.3% of the sector’s overall sales. The channel is a popular choice among consumers owing to its ambience, which is ideal for social occasions.

The foodservice profit sector is expected to rebound with a CAGR of 3.4% during 2024–29, aided by rising tourism. The sector’s value is forecast to reach JPY34.8 trillion ($244.9 billion) in 2029.

Scope

Macro context:

Understanding the wider economic and social trends within a country; key to providing background when looking into a specific industry.

Profit sector channels:

A number of foodservice channels have been grouped together to form the “profit sector”; these include accommodation, leisure, restaurants, retail, travel, workplace, and pub, club & bar. This section will first go through overall trends in the sector, then “deep dive” into each of the four key channels. These channels are QSR, FSR, coffee & tea shop, and pub, club & bar. The report structure for each of these channels is explained below.

Cost sector channels:

A number of foodservice channels have been grouped together to form the “cost sector”; these include education, healthcare, military & civil defense, and welfare & services. This sector typically represents the state’s foodservice operators. This section of the report will go through overall trends in the sector. Profit sector sub-sections – QSR, FSR, coffee & tea shop, and pub, club & bar:

For each of these key profit sector channels, this report will “deep dive” into the performance of the channel. This will follow a summary of the channel, which will encapsulate everything within the section. The report section will then cover historic and forecast growth/decline; key players within the channel; consumer segment analysis; and a “who”, “why”, “what”, and “where” analysis (including, for some channels, case studies to bring key discussion points to life). It will finish with a look into the key drivers of future performance.

Cost sector:

For the overall cost sector channel, this report will provide an overview of the performance of the channel. The report section will cover historic and forecast growth/decline and will finish with a look into the data and channel share breakdown.

Reasons to Buy

– Specific forecasts of the foodservice market over the next five years (2024–29) will give readers the ability to make informed business decisions through identifying emerging/declining markets.

– Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, and coffee & tea shop) will allow readers understand the wants and needs of their target demographics.

McDonald’s
Zensho Holdings
Plenus
Yoshinoya Holdings
MOS Foods Services
Yum! Brands
Duskin
Domino's
Akindo Sushiro
Skylark
Saizeriya
REINS International
Kara Sushi
Colowide
Starbucks
Tully's Coffee
Komeda
Doutor Coffee
Suntory Holdings
Watami International
Monteroza
Chimney
Bird Aristocracy
Yakiniku Sakai Holdings
Monte Rosa

Table of Contents

Introduction

– Report Guide

– Executive Summary

Macroeconomic Context

– Macroeconomic Overview

– Trends Landscape

– Profit Sector – Consumer Behavior

Profit Sector Metrics

– Key Metric Highlights

– Value Share and Growth by Channel

– Outlets and Transactions Growth by Channel

– Operator Buying Volumes and Growth by Channel

– Channel Historic and Future Growth Dynamics

– Outlet-Type and Owner-Type Growth Dynamics

Profit Sector by Channel

Quick-Service Restaurant (QSR)

– Enablers and Inhibitors of Growth

– Metrics

– Key Players

– Who?

– Why?

– What?

– Where?

– What Next?

Full-Service Restaurant (FSR)

– Enablers and Inhibitors of Growth

– Metrics

– Key Players

– Who?

– Why?

– What?

– Where?

– What Next?

Coffee & Tea Shop

– Enablers and Inhibitors of Growth

– Metrics

– Key Players

– Who?

– Why?

– What?

– Where?

– What Next?

Pub, Club & Bar

– Enablers and Inhibitors of Growth

– Metrics

– Key Players

– Who?

– Why?

– What?

– Where?

– What Next?

Cost Sector Metrics

– Cost Operator Trends – Historic and Future Growth

– Data and Channel Share Breakdown

Appendix

Table

Profit Sector Metrics

Restaurant outlet types: value growth (CAGR 2024–29)

Restaurant owner types: value growth (CAGR 2024–29)

QSR: Metrics: Growth Dynamics

QSR: What? Food & Drink Split: Operator buying price value

FSR: Metrics: Growth Dynamics

FSR: What? Food & Drink Split: Operator buying price value

Coffee & Tea Shop: Metrics: Growth Dynamics

Coffee & Tea Shop: What? Food & Drink Split: Operator buying price value

Pub, Club & Bar: Metrics: Growth Dynamics

Pub, Club & Bar: What? Food & Drink Split: Operator buying price value

Cost Operators: Data and Channel Share Breakdown

Figures

GDP per capita

Consumer price inflation (%)

Population (millions)

Population by age group (%)

Households’ share of income distribution, 2024

Unemployment rate, 2024

Which of the following features has the greatest influence on your choices of products/services in the current situation? “Always or often influences my choices”

How do you see your lifestyle evolving over the next three months – Eating out at restaurants?

How often do you consume food and drinks at the following locations?

How do consumers describe their spend at the following outlets?

2024 value sales and channel shares

Historic and future performances (value performance)

Historic and future outlet number dynamics

Historic and future performances (transactions)

Profit channels’ historic and future buying volume performances (liter m)

Profit channels’ historic and future buying volume performances (kg m)

Channel dynamics in the profit sector, 2019–24

Channel dynamics in the profit sector, 2024–29

Restaurant outlet types: 2024 value

Restaurant owner types 2024: value

QSR: Operator sales, 2024

How often do you consume food and drinks at QSRs? By age group

How often do you consume food and drinks at QSRs? By gender

QSR: Annual household income distribution of frequent consumers

Frequent consumers: In light of the rising cost of living, how have your shopping habits changed for each of the following types of product? (Eating and drinking out, on social occasions)

Frequent consumers: How do you describe your spend on

food/drinks at the following outlets? (QSR dine-in)

QSR: Total profit sector OSP by channel, 2024

QSR cuisine types by number of outlets

QSR by cuisine type, 2024 OSP

QSR: Top cuisine by maturity – by number of outlets (listed on online platforms), 2024

QSR: Top five food dishes’ penetration in QSR, 2024

QSR: Top 10 ingredients’ penetration in QSR, 2024

QSR: Menu items penetration by price range, 2024

QSR: Price change analysis, 2024

QSR by location type, 2024 (outlet count)

QSR by location type, 2024 OSP

FSR: Operator sales, 2024

How often do you consume food and drinks at FSRs? By age group

How often do you consume food and drinks at FSRs? By gender

FSR: Annual household income distribution of frequent consumers

Frequent consumers: In light of the rising cost of living, how have your shopping habits changed for each of the following types of product? (Eating and drinking out, on social occasions)

Frequent consumers: How do you describe your spend on

food/drinks at the following outlets? (FSR dine-in)

FSR: Total profit sector OSP by channel, 2024

FSR cuisine types by number of outlets

FSR by cuisine type, 2024 OSP

FSR: Top cuisine by maturity – by number of outlets (listed on online platforms), 2024

FSR: Top five food dishes’ penetration in QSR, 2024

FSR: Top 10 ingredients’ penetration in QSR, 2024

FSR: Menu items penetration by price range, 2024

FSR: Price change analysis, 2024

FSR by location type, 2024 (outlet count)

FSR by location type, 2024 OSP

Coffee & tea shop: Operator sales, 2024

How often do you consume food and drinks at coffee & tea shops? By age group

How often do you consume food and drinks at coffee & tea shops? By gender

Coffee & tea shop: Annual household income distribution of frequent consumers

Frequent consumers: In light of the rising cost of living, how have your shopping habits changed for each of the following types of product? (Eating and drinking out, on social occasions)

Frequent consumers: How do you describe your spend on

food/drinks at the following outlets? (Coffee & tea shop)

Coffee & tea shop: Case Study: How important are each of the following features when deciding to make a purchase?: “Novel/Unique”

Coffee & tea shop: Case Study: How important are each of the following features when deciding to make a purchase?: “plant-based”

Coffee & tea shop: Menu items penetration by price range, 2024

Coffee & tea shop: Price change analysis, 2024

Coffee & tea shop by location type, 2024 (outlet count)

Coffee & tea shop by location type, 2024 OSP

Pub, Club & Bar: Operator sales, 2024

How often do you consume food and drinks at pub, club & bars? By age group

How often do you consume food and drinks at pub, club & bars? By gender

Pub, Club & Bar: Annual household income distribution of frequent consumers

Frequent consumers: In light of the rising cost of living, how have your shopping habits changed for each of the following types of product? (Eating and drinking out, on social occasions)

Frequent consumers: How do you describe your spend on

food/drinks at the following outlets? (Pub, Club & Bar)

Pub, Club & Bar: Menu items penetration by price range, 2024

Pub, Club & Bar: Price change analysis, 2024

Pub, club & bar by location type, 2024 (outlet count)

Pub, club & bar by location type, 2024 OSP

Channel dynamics in the cost sector, 2019–24

Channel dynamics in the cost sector, 2024–29

Cost Operators: Data and Channel Share Breakdown

Japan Foodservice Market Size and Trends by Profit and Cost Sector Channels, Players and Forecast to 2029 standard reports
Currency USD
$3,275

Can be used by individual purchaser only

$9,825

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Download FREE Resources

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Sample Report

Japan Foodservice Market Size and Trends by Profit and Cost Sector Channels, Players and Forecast to 2029 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Foodservice
Spain: The Future of Foodservice to 2029
$3,275 | December 2025
Foodservice
Hungary: The Future of Foodservice to 2029
$3,275 | December 2025
Foodservice
Finland: The Future of Foodservice to 2029
$3,275 | December 2025
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Japan Foodservice Market Size and Trends by Profit and Cost Sector Channels, Players and Forecast to 2029 in real time.

  • Access a live Japan Foodservice Market Size and Trends by Profit and Cost Sector Channels, Players and Forecast to 2029 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.