Kentucky Derby, 2022 – Post Event Analysis

Pages: 22 Published: June 09, 2022 Report Code: GDUKSPC91184

Around 147,000 spectators attended the 2022 Kentucky Derby, despite the racecourse being able to hold 170,000 spectators. Viewing figures in the United States were positive with coverage of the event peaking at 19 million viewers. Sponsors for the event included highly recognized brands with already large sponsorship portfolios such as Red Bull, Coca Cola and BMW. The event’s presenting partner Woodford Reserve had in place a deal worth $2.5 million according to GlobalData.


This report provides an overview of the event including a sponsorship portfolio, broadcasters, prize-money, attendance, ticketing breakdown. An analysis of the 2022 Kentucky Derby sponsors is included and the estimated annual values for some of these deals. Information regarding the events ticketing and how ticket prices is included, which shows the range of ticketing options that spectators had.

Key Highlights

Broadcast figures showed very strong figures, Coverage peaked at 19 million viewers just after Rich Strike won the Derby, the largest peak audience to watch the Kentucky Derby since 2017. . Regarding sponsorship, the 2022 Kentucky Derby had a total of 18 sponsors. Woodford Reserve was the presenting partner of the Kentucky Derby. GlobalData estimates the deal was worth annually $2.5 million. For the race, 147,000 spectators attended the event. Prices for the event started in the $80 to $110 range with hospitality packages reaching upwards of $6,000.

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the 2022 Kentucky Derby. Viewership industry professionals who want a detailed analysis on the popularity of the event.

Reasons to Buy

For those wanting an in-depth analysis of how the 2022 Kentucky Derby performed, in the sense of both business and popularity. The report will also be interesting for those who are looking to learn more about the rise in popularity of the event.

Key Players

NBC, Sky, TSN, Kayo Sports, Woodford Reserve, BMW, Ford, Coca-Cola, Longines, Red Bull, White Claw, Jackson Family Wines, Ticketmaster

Table of Contents


Executive Summary



The 2022 Kentucky Derby Broadcasters Breakdown


The 2022 Kentucky Derby Prize Sponsorship Breakdown

The 2022 Kentucky Derby Sponsorship Annual Deal Values


The 2022 Kentucky Derby Prize Money Breakdown


The 2022 Kentucky Derby Attendance Breakdown


The 2022 Kentucky Derby Ticketing Breakdown



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List of Tables

Slide 10 – The table emphasizes the 2022 Kentucky Derby Sponsorship Annual Deal Values.

Slide 12 – 2 tables emphasize the prize money breakdown for Kentucky Derby 2022 and the Kentucky Derby prize money compared to other Triple Crown races

Slide 16 – 2 tables emphasize the most expensive tickets to 2022 Kentucky Derby and the cheapest tickets to 2022 Kentucky Derby

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