Kenya Telecom Operators Country Intelligence Report
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Kenya Telecom Services Market Report Overview
The total telecom service revenue in Kenya will increase at a CAGR of more than 2%, during 2023-2028 period, primarily driven by revenue growth in mobile data and fixed broadband segment. National Broadband Network with broadband targets to be achieved by 2030 in order to ensure 10 Mbps and 100 Mbps speeds for 100% and 80% of the population, respectively and Digital Initiatives aimed at deployment of fiber-optic network across underserved counties will be the market driver in the country.
Kenya Telecom Services Market Outlook, 2023-2028 ($Billion)
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The Kenya telecom operator’s country intelligence report provides an executive-level overview of the telecom services market in Kenya today, with detailed forecasts of key indicators up to 2028. Published annually, the report provides a detailed analysis of the near-term opportunities, competitive dynamics, and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile, as well as a review of key regulatory trends.
Market Size 2023 | $3.3 billion |
CAGR | >2% |
Forecast Period | 2023-2028 |
Telecom Service Segment | Mobile Services, Fixed voice services, Fixed-Broadband Services |
Leading Companies | Safaricom, Telkom, Airtel Kenya, Finserv |
Kenya Telecom Services Market Regulatory Highlights
In August 2022, the country’s telecom regulator, the Communications Authority of Kenya (CA) reached an agreement with the country’s telcos on interim fixed and mobile termination rates (FTR and MTR).
Kenya Telecom Services Market Analysis by Service
- Mobile services
- Fixed services
Kenya Telecom Services Market Share by Service, 2023(%)
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Mobile Services Market in Kenya – Deep Dive
Kenya’s total mobile subscriptions will account for a 3.7% share of total mobile subscriptions in the AME in 2023.
5G subscription share is expected to grow significantly during the forecast period, supported by network expansion initiatives by telcos.
MVNOs subscriptions will grow during 2023-2028 period, as MVNOs focus on serving niche segments to compete with established MNOs.
The Kenya telecom services market research report offers mobile services segment coverage on following KPIs:
- Subscription & User Analysis
- Subscription Analysis by Device Type, Payment Type and Technology Type
- Churn Analysis
- Voice & Data Usage Analysis
- Mobile Subscription Market Share Analysis
- Revenue Analysis & ARPU Analysis
Fixed Services Market in Kenya – Deep Dive
Broadband ARPU will decline during 2023-2028 period, as increasing international capacity and expanding terrestrial fiber footprint in the country will support re-balancing the demand and supply dynamics, thereby reducing the ARPU levels. Fixed voice ARPU will also decline during 2023-2028.
The Kenya telecom services market research report offers fixed services segment coverage on following KPIs:
- Fixed Voice & Fixed Broadband Penetration Analysis
- Subscription Trends Analysis by Access Lines
- Revenue Analysis & ARPU Analysis
Leading Telecom Companies in the Kenya
- Safaricom
- Telkom
- Airtel Kenya
- Finserv
Kenya Telecom Services Market Share by Companies, 2023(%)
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Scope
The country intelligence report provides an in-depth analysis of the following –
- The demographic and macroeconomic context in Kenya.
- The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, tariff regulation, and more.
- Telecom services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data, markets.
- The competitive landscape: an examination of the positioning of leading players in the telecom services market as well as subscription market shares across segments.
- Company snapshots: analysis of the financial position of leading service providers in the telecommunications markets.
- Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.
Reasons to Buy
- This country intelligence report offers a thorough, forward-looking analysis of the Kenya’s telecommunications markets, service providers, and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
- Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Kenya’s mobile communications, fixed telephony, broadband markets, including the evolution of service provider market shares.
- With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
- The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in the Kenya’s telecommunications markets.
- The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors, and other telecom industry players succeed in the challenging telecommunications market in Kenya.
Telkom Kenya
Airtel Kenya
Finserve
Table of Contents
Frequently asked questions
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What will be the Kenya telecom services market size in 2023?
The telecom services market size in Kenya is estimated to reach $3.3 million in 2023.
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What is the Kenya telecom services market growth rate?
The telecom services market in Kenya is expected to increase at a CAGR of more than 2% during the forecast period, 2023-2028.
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What are the key telecom services market drivers in the Kenya?
National Broadband Network with broadband targets to be achieved by 2030 in order to ensure 10 Mbps and 100 Mbps speeds for 100% and 80% of the population, respectively and Digital Initiatives aimed at deployment of fiber-optic network across underserved counties will be the market driver in the country.
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What are the key telecom service market segments in the Kenya?
Mobile services, fixed voice services, and fixed-broadband services are key service segments in the telecommunications services market in Kenya.
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Which are the leading telecom companies in the Kenya?
The leading companies in the telecommunications services market in the Kenya are Safaricom, Telkom, Airtel Kenya, Finserv.
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