Leroy Merlin, France (Home) Shoppers Profile, Market Share and Competitive Positioning
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Profile of retailer’s shopper base, key performance indicators, sales and market shares
Key Highlights
– An impressive 52.5% of French consumers have purchased home products from Leroy Merlin, and its popularity can be attributed to its large store estate (with over 150 locations in France), high-quality products, customer service, and affordable prices.
– Leroy Merlin is the dominant home retailer in France, with a market share of 12.8% in 2021, as it is a one-stop shop for most home goods, across DIY & gardening, homewares and furniture & floorcoverings.
– Its market share rose from 11.5% in 2017, although it fell slightly in 2021 by 0.3ppts.
Scope
• Leroy Merlin’s extensive product range and large store network makes it appealing to French customers
• Leroy Merlin is a one-stop-shop for most home goods, dominating the French home market
• Leroy Merlin improves its proposition through investing in partnerships and more unique initiatives
Reasons to Buy
• Gain a comprehensive knowledge on Leroy Merlin business and develop a competitive advantage
• Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing &footwear market segment in France
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Conforama
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Bricomarché
Action
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Frequently asked questions
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