Make-Up Market Opportunities, Trends, Growth Analysis and Forecast to 2027

Make-Up Market Report Overview

The make-up market was valued at $53.6 billion in 2022. Growing health concerns among consumers and increasing awareness about the harmful effects of synthetic ingredients are pushing the demand for natural and organic ingredient-based make-up products globally. These factors will lead the make-up market to grow at a CAGR of more than 4% during 2022-2027.

Make-Up Market Outlook 2022-2027 ($Billion)

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The global make-up market report provides an overview of the current make-up scenario regarding the outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers a regional overview across five regions – Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe – highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Make-Up Market Segmentation by Regions

The key regions in the global Make-up market are Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe. Asia-Pacific was the largest market for make-up products in 2022. Rapid urbanization and rising disposable income in the Asia-Pacific region are driving sales of make-up products. In the sector, there is an increasing demand for personalized and specific make-up products due to different skin types and conditions. This has led to the introduction of innovative products by manufacturers that align closely with these consumer needs.

Make-Up Market Analysis by Regions, 2022 (%)

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Make-Up Market Segmentation by Categories

The key categories in the global Make-up market are face make-up, eye make-up, lip make-up, and nail make-up. In the year 2022, face make-up accounted for the highest value, followed by eye make-up and lip make-up respectively.

Make-Up Market Analysis by Categories, 2022 (%)

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Make-Up Market Segmentation by Distribution Channels

The key distribution channels in the global Make-up market are E-retailers, hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, department stores, and others. E-retailers led the market in 2022, followed by hypermarkets and supermarkets.

Make-up Market Analysis by Distribution Channel, 2022 (%)

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Make-Up Market Segmentation by Packaging Type

The key pack materials analyzed in the report are rigid plastics, rigid metal, flexing packaging, and glass. Rigid plastics has the highest share in the global make-up market in 2022, followed by glass packaging.

Specialty container was the most widely used pack type in the make-up sector in 2022, followed by bottle and tube.

Make-Up Market Analysis by Pack Material (%)

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Global Make-Up Market, Competitive Landscape

The key companies in the global make-up market are L’Oréal, Estée Lauder, Shiseido Company, Coty, Natura & Co. L’Oréal had the highest market share in 2022.

Make-Up Market Analysis by Companies (%)

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Segments Covered in the Report

Global Make-Up Market Outlook, Segmentation by Categories (Value, 2017-2027, $Million)

• Face Make-Up
• Eye Make-Up
• Lip Make-Up
• Nail Make-Up

Global Make-Up Market Outlook, Segmentation by Regions (Value, 2017-2027, $Million)

• Asia-Pacific
• Americas
• Western Europe
• Middle East and Africa
• Eastern Europe

Global Make-Up Market Outlook, Segmentation by Distribution Channels (Value, 2017-2027, $Million)

• E-retailers
• Hypermarkets & supermarkets
• Health & beauty stores
• Parapharmacies/drugstores
• Department stores

Global Make-Up Market Outlook, Segmentation by Regions (Value, 2022&2027, $Million)

• Rigid Plastics
• Rigid Metal
• Flexing Packaging
• Glass

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global make-up sector. It includes analysis of the following –

• Sector overview: Provides an overview of current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, the Middle East and Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth influences, latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
• Change in consumption: Provides an overview of shifts in the consumption of the overall health and beauty industry, including make-up products, over 2017-27 at global and regional levels.
• High-potential countries*: Provides risk-reward analysis of the top 10 high-potential countries in each region based on market assessment, economic development, governance indicators,
  

  sociodemographic factors, and technological infrastructure.

• Country and regional analysis: Provides a deep-dive analysis of the top 10 high-potential countries, covering value growth during 2022-27, consumer demographics, and key trends. It also includes the future outlook for each region. Market size includes both on-trade and off-trade data, while only off-trade data is used in company and brand analysis, distribution analysis, and packaging analysis.
• Competitive landscape: Provides an overview of leading brands at global and regional levels. This section is followed by an analysis of the product profile, country-level presence, market share, and growth/decline of private labels in each region.
• Key distribution channels: Provides analysis of the leading distribution channels in the make-up sector in 2022. It covers “dollar stores”, variety stores & general merchandise retailers, cash & carries and warehouse clubs, parapharmacies/drugstores, chemists/pharmacies, convenience stores, department stores, e-retailers, health & beauty stores, hypermarkets & supermarkets, and other retailers.
• Packaging analysis: The report provides an analysis of the percentage share (in 2022) and growth (during 2017-27) of various pack materials, pack types, closures, and primary outer types based on volume sales of make-up products.

Key Highlights

With growing concerns around skin and body health among consumers, there has been an increase in demand for natural and clean ingredients in make-up products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, polyethylene, and butylated hydroxyanisole. As a result, manufacturers are formulating make-up products using naturally sourced and safer ingredients. The make-up industry is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates