Malaysia Wealth Management: Market Sizing and Opportunities to 2029
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This report analyzes the Malaysian wealth and retail savings and investments markets. This includes overall affluent market size (both by number of individuals and the value of their liquid assets). It also provides analysis of the factors driving liquid asset growth, including a breakdown and forecast of total retail savings and investments split by asset classes including equities, mutual funds, deposits, and bonds.
Malaysia’s affluent segment (including HNWs and mass affluents) accounted for 2.3% of the total population and held 71.4% of Malaysia’s total onshore liquid assets in 2024. Malaysia’s strong economic growth drove growth in liquid asset holdings of affluent individuals. Robo-advice accounts for 15.5% of the Malaysian HNW portfolio.
Scope
HNW individuals constituted only 0.2% of the total adult population in 2024.
In 2024, the main bank was the most popular investment channel across all wealth segments
Malaysian HNW individuals invest an average of more than 43% of their wealth offshore, which is almost on par with the Asia-Pacific average.
Key Highlights
- HNW individuals constituted less than 1% of the total adult population of Malaysia in 2021
- Advisory mandates dominate the Malaysian HNW wealth market
- Deposits remain the most popular investment avenue for Malaysian individuals, indicating their preference for safe-haven investment asset classes
- Bonds form a small proportion of the retail investment portfolios in 2021
Reasons to Buy
Make strategic decisions using top-level historic and forecast data on Malaysia's wealth industry.
Identify the most promising client segments by analyzing the penetration of affluent individuals.
Receive detailed insight into retail liquid asset holdings in Malaysia.
Understand changing market and competitive dynamics by learning about new digital disruptors and recent deals in the country’s wealth space.
Bank Negara Malaysia
Standard Chartered
Maybank
StashAway
Public Bank
Tenaga Nasional Berhad
Fraser & Neave
Nestle Malaysia
Kenanga
Amanah Saham Nasional Berhad
Ria
Wahed
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