Marriott International Inc – Digital Transformation Strategies

Pages: 28 Published: June 17, 2022 Report Code: GDDT0575ES

Marriott has been focusing on leveraging artificial intelligence and data analytics technologies as a part of its digital transformation strategies. The annual ICT spending of Marriott was estimated at $564.2 million in 2021. A major share of this spending is earmarked for acquiring hardware, network and communications, and ICT services from vendors. Marriott is a hospitality service provider that operates hotels and restaurants, franchises and licenses hotels, residential and timeshare properties under several luxury, premium and select brand names.

The Marriott digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. Information included in these reports are sourced from a mix of our very own internal database and authentic secondary research links such as company’s annual report, presentations, press releases etc. The report covers overview of the company, its digital transformation strategies, technology focus areas, technology initiatives, product launches, technology introductions, investments, ICT spending among others.

Digital Transformation Strategies

Marriott International is focused on growing its engagement levels with guests by interacting with them through a variety of channels, including mobile app, digital guest services, contactless check-in and check-out, chat, service requests, mobile key, and more. It offers a range of services to its customers through its mobile app, with and tailored services. It also provides customized content to Marriott Rewards members to personalize their services during travel and stay. The app’s Mobile Requests feature enables visitors to engage with the hotel’s staff for special requests. Through these initiatives, the company aims to offer more convenience to customers using technologies.

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Marriott Technology Theme Focus

Marriott is utilizing number of emerging technologies including big data, cloud, and smart robotics to improve operational efficiency, and enhance customer experiences.

Marriott Technology Theme Focus

Marriott Technology Theme Focus

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Marriott Technology Initiatives

Marriott has been involved in several strategic technology partnerships and collaborations, technology developments and roll outs, and technology investments over the past few years.

For instance, Marriott has piloted its proprietary solution that leverages AI technologies building information modeling (BIM) platform, to enhance efficiencies in hotel design process for its owners across Asia-Pacific. The solution provides intelligent cloud and 3D reference throughout the entire life cycle of a project, by creating a virtual hotel. This helps to enhance efficiencies, increased speed-to-market and reduce costs.

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Marriott ICT Spend by Function

  • Communications
  • Data center
  • Network
  • Application
  • End-user computing
  • Service desk
  • Management

Marriott ICT Spend by Function

Marriott ICT Spend by Function

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Marriott ICT Spend by Channel

  • Internal development and maintenance
  • Technology vendors (direct)
  • Local resellers
  • Telcos
  • ICT services providers/Consulting firms
  • Specialist outsourcers
  • Systems integrators

Marriott ICT Spend by Channel

Marriott ICT Spend by Channel

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Marriott External ICT Spend by Segment

  • ICT services
  • Software (including Cloud SaaS)
  • Hardware (including Cloud Iaas)
  • Network and communications
  • Consulting
  • Others

Marriott External ICT Spend by Segment

Marriott External ICT Spend by Segment

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Marriott Digital Transformation Strategies Overview

Total ICT Spending 2021 $564.2 million
ICT Spend by Function Communications, Data Center, Network, Application, End-User Computing, Service Desk, and Management
ICT Spend by Channel Internal Development and Maintenance, Technology Vendors (Direct), Local Resellers, Telcos, ICT Services Providers/Consulting Firms, Specialist Outsourcers, and Systems integrators
External ICT Spend by Segment ICT services, Software (including Cloud SaaS), Hardware (including Cloud Iaas), Network and communications, Consulting, and Others
Technology Theme Focus Big Data, Cloud, and Smart Robotics

This report provides:

  • Insight into Marriott’s technology activities.
  • Insights of its digital transformation strategies and technology center & innovation program.
  • Overview of technology initiatives covering product launches, partnerships, and investments.
  • Insights on each technology initiative including technology theme, objective, and benefits.
  • Details of estimated ICT budgets and major ICT contracts.

Reasons to Buy

  • Gain insights into Marriott’s technology operations.
  • Gain insights into its technology strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into its various product launches, partnerships, and investments.

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Table of Contents

Table of Contents


Digital Transformation Strategy

Accelerators, Other Innovation Programs

Technology Focus

Technology Initiatives


Partnership Investment Network Map

ICT Budgets Contracts

Key Executives

About GlobalData

Frequently Asked Questions

The annual ICT spending of Marriott was estimated at $564.2 million in 2021.

The key ICT spending categories by function for Marriott are communications, data center, network, application, end-user computing, service desk, and management.

The key ICT spending categories by channel for Marriott are internal development and maintenance, technology vendors (direct), local resellers, telcos, ICT services providers/consulting firms, specialist outsourcers, and systems integrators.

The key external ICT spending categories by segment for Marriott are ICT services, software (including cloud SaaS), hardware (including cloud IaaS), network and communications, consulting, and others.

The key technological theme in focus for Marriott are big data, cloud, and smart robotics.


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