Marriott International Inc – Digital Transformation Strategies
Marriott has been focusing on leveraging artificial intelligence and data analytics technologies as a part of its digital transformation strategies. The annual ICT spending of Marriott was estimated at $564.2 million in 2021. A major share of this spending is earmarked for acquiring hardware, network and communications, and ICT services from vendors. Marriott is a hospitality service provider that operates hotels and restaurants, franchises and licenses hotels, residential and timeshare properties under several luxury, premium and select brand names.
The Marriott digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. Information included in these reports are sourced from a mix of our very own internal database and authentic secondary research links such as company’s annual report, presentations, press releases etc. The report covers overview of the company, its digital transformation strategies, technology focus areas, technology initiatives, product launches, technology introductions, investments, ICT spending among others.
Digital Transformation Strategies
Marriott International is focused on growing its engagement levels with guests by interacting with them through a variety of channels, including mobile app, digital guest services, contactless check-in and check-out, chat, service requests, mobile key, and more. It offers a range of services to its customers through its mobile app, with and tailored services. It also provides customized content to Marriott Rewards members to personalize their services during travel and stay. The app’s Mobile Requests feature enables visitors to engage with the hotel’s staff for special requests. Through these initiatives, the company aims to offer more convenience to customers using technologies.
To gain more insights on digital transformation strategies and initiatives of Marriott, download a free report sample
Marriott Technology Theme Focus
Marriott is utilizing number of emerging technologies including big data, cloud, and smart robotics to improve operational efficiency, and enhance customer experiences.
Marriott Technology Theme Focus
To know about other technology themes under focus for the company, download a free report sample
Marriott Technology Initiatives
Marriott has been involved in several strategic technology partnerships and collaborations, technology developments and roll outs, and technology investments over the past few years.
For instance, Marriott has piloted its proprietary solution that leverages AI technologies building information modeling (BIM) platform, to enhance efficiencies in hotel design process for its owners across Asia-Pacific. The solution provides intelligent cloud and 3D reference throughout the entire life cycle of a project, by creating a virtual hotel. This helps to enhance efficiencies, increased speed-to-market and reduce costs.
For more insights on other technology initiatives of Marriott, download a free report sample
Marriott ICT Spend by Function
- Communications
- Data center
- Network
- Application
- End-user computing
- Service desk
- Management
Marriott ICT Spend by Function
For more insights on ICT spending by function, download a free report sample
Marriott ICT Spend by Channel
- Internal development and maintenance
- Technology vendors (direct)
- Local resellers
- Telcos
- ICT services providers/Consulting firms
- Specialist outsourcers
- Systems integrators
Marriott ICT Spend by Channel
For more insights on ICT spending by channel, download a free report sample
Marriott External ICT Spend by Segment
- ICT services
- Software (including Cloud SaaS)
- Hardware (including Cloud Iaas)
- Network and communications
- Consulting
- Others
Marriott External ICT Spend by Segment
For more insights on external ICT spending by segment, download a free report sample
Marriott Digital Transformation Strategies Overview
| Total ICT Spending 2021 | $564.2 million |
| ICT Spend by Function | Communications, Data Center, Network, Application, End-User Computing, Service Desk, and Management |
| ICT Spend by Channel | Internal Development and Maintenance, Technology Vendors (Direct), Local Resellers, Telcos, ICT Services Providers/Consulting Firms, Specialist Outsourcers, and Systems integrators |
| External ICT Spend by Segment | ICT services, Software (including Cloud SaaS), Hardware (including Cloud Iaas), Network and communications, Consulting, and Others |
| Technology Theme Focus | Big Data, Cloud, and Smart Robotics |
This report provides:
- Insight into Marriott’s technology activities.
- Insights of its digital transformation strategies and technology center & innovation program.
- Overview of technology initiatives covering product launches, partnerships, and investments.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets and major ICT contracts.
Reasons to Buy
- Gain insights into Marriott’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various product launches, partnerships, and investments.
Key Players
Table of Contents
Frequently Asked Questions
The annual ICT spending of Marriott was estimated at $564.2 million in 2021.
The key ICT spending categories by function for Marriott are communications, data center, network, application, end-user computing, service desk, and management.
The key ICT spending categories by channel for Marriott are internal development and maintenance, technology vendors (direct), local resellers, telcos, ICT services providers/consulting firms, specialist outsourcers, and systems integrators.
The key external ICT spending categories by segment for Marriott are ICT services, software (including cloud SaaS), hardware (including cloud IaaS), network and communications, consulting, and others.
The key technological theme in focus for Marriott are big data, cloud, and smart robotics.
Get in touch to find out about our multi-purchase discounts
reportstore@globaldata.com
Tel +44 (0) 20 7947 2960
Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.
Still undecided about purchasing this report?
Testimonial
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.
