Middle East and Africa (MEA) Egaming Market, Latest Developments, Telco Value Propositions, and Monetization, 2022 Update

Pages: 31 Published: May 10, 2022 Report Code: GDTC0305IR

One key trend in the e-gaming and esports market includes an increased accessibility of e-gaming with free-to-play gaming models, mobile gaming, and cloud gaming solutions. Boosting the e-gaming experience with AR/VR and metaverse is another notable trend in the market. With these trends gaining traction, the market is adapting with new investments, new entrants, and M&A activity. Telcos can offer e-gaming subscriptions, add-ons, and zero-rated gaming data to mobile and fixed customers in a bid to promote e-gaming, increase the operator’s digital services portfolio, improve customer experience and loyalty, promote uptake of premium mobile and fixed broadband plans, and harness the growth opportunity from the e-gaming and esports market.

The Middle East and Africa (MEA) Egaming market research report highlights the latest developments among a selection of global e-gaming and entertainment companies. It also explores telco e-gaming and esports value propositions and provides a list detailing examples of telcos’ e-gaming and esports activities and offers in MEA. In addition, four case studies are provided with further details on telcos’ approaches to the e-gaming and esports market and value propositions in MEA. Finally, this report concludes with a key findings and recommendations section which summarizes best practices and offers actionable insights from the report.

What are the key MEA egaming market trends?

The free-to-play (F2P) model has accelerated the adoption of video games and microtransactions have changed the economy of games. On-the-go gaming is growing on the back of the availability of high-performance mobile devices, irrespective of the price tag. More powerful devices with extended battery life coupled with 5G speeds paint a gaming future oriented towards mobile. Furthermore, AR/VR technology is in focus as gamers demand more immersive experiences, blurring the line between reality and fantasy. Cloud gaming can reach a wider audience than current PCs or consoles. Metaverse-like games can provide an immersive and interactive gaming experience with a virtual environment where players can interact with each other and customize their spaces. M&As have been ramping up in the e-gaming market, particularly from large players, in the last few years.

For more insights on egaming market trends in the MEA, download a free report sample

What are the key findings in the MEA egaming market?

Targeting the esports market as a foray into e-gaming has been a popular strategy for Middle Eastern telcos to capture the market potential of e-gaming and esports. In the esports market, telcos can provide branded esports platforms where gamers can connect, play together, play in tournaments, consume e-gaming and esports content, and purchase e-gaming equipment and accessories. Telcos can also sponsor esports teams and host esports tournaments. Telcos in MEA also offer e-gaming add-ons with dedicated gaming data and e-gaming subscriptions. Telcos can partner with cloud gaming companies to white label cloud gaming platforms or provide subscriptions to cloud gaming platforms to customers. Telcos can also provide local hosting, data center, and network services to cloud gaming providers. Telcos can also position themselves as providing the crucial connectivity to support e-gaming and esports.

Who are the key players in the MEA egaming market?

Some of the key players in the MEA e-gaming market are 100 Thieves, Activision Blizzard, Alienware, Amazon, Asus, AT&T, Blacknut, Boss Fight Entertainment, Bouygues Telecom, BT, Bungie, China Mobile, and Deutsche Telekom.

 To know more about key players in the MEA egaming market, download a free report sample

Market report scope

Key players 100 Thieves, Activision Blizzard, Alienware, Amazon, Asus, AT&T, Blacknut, Boss Fight Entertainment, Bouygues Telecom, BT, Bungie, China Mobile, and Deutsche Telekom

This report provides:

  • Overview of egaming at a global level and analysis of the egaming value chain and key trends. This section also analyzes the latest developments in the cloud gaming market and provides an overview of a large selection of cloud gaming value propositions from technology companies and gaming providers.
  • Outline of ten telco egaming & esports value proposition strategies and provides examples of telcos’ current activity in the egaming & esports space.
  • Analysis of the egaming & esports value propositions, business models, and strategies of four telecom operators in AME.
  • A number of key findings and a set of recommendations for Egaming stakeholders, including telecom service providers.

Reasons to Buy

  • This Insider Report provides a comprehensive examination of the Egaming value chain and business models. It helps executives fully understand the ecosystem, market dynamics, and latest developments. It helps telecom decision-makers determine key egaming (including cloud gaming) positioning strategies, formulate effective product development plans, and optimize return on investments.
  • Four telco case studies from Africa and the Middle East illustrate the findings of the report, providing insights around different telco egaming value propositions in the region, including services, monetization approaches, and partnerships. This will help telecom executives craft adapted egaming strategies to unlock new revenue streams.
  • The report discusses concrete opportunities in the egaming market, providing a number of actionable recommendations for egaming ecosystem participants, including telecom service providers.

Key Players

100 Thieves
Activision Blizzard
Alienware
Amazon
Asus
AT&T
Blacknut
Boss Fight Entertainment
Bouygues Telecom
BT
Bungie
China Mobile
Deutsche Telekom
Disney
DOCOMO Digital
Epic Games
Ericsson
Etisalat UAE
Facebook/Meta
Gameloft
Gamestream
Google
id Software
Insomniac Games
Intel
Jackbox Games
Klabs
Microsoft
Netflix
Next Games
Night School Studio
NVIDIA
Oculus
Ooredoo
Orange
Paperspace Gaming
Parsec
PLAYHERA
PlayKey
Razer
RemoteMyApp
Respawn Entertainment
Rockstar
Samsung
Shadow
Sony
STC
Sunrise
Swarmio
Take-Two Interactive
Telecom Egypt
Telekom Malaysia
Telekom Slovenia
Tequila Works
TIM Italy
Turkcell
Ubisoft
UEFA
UNITY
Verizon
Vodacom
Vodafone
Vortex
Zain
Zain
Zynga

Table of Contents

Table of Contents

List of Exhibits

Executive Summary

Section 1: Taxonomy & Market Context

Defining Egaming and esports

Egaming Value Chain

Egaming & Esports Key Trends

Egaming & Esports Latest Developments

Section 2: Telco Egaming & Esports Activity & Latest Developments in Europe

Telco Egaming & Esports Value Proposition Strategies

Telcos’ Current Activity in the Africa & Middle East Egaming Space

Section 3: Telco Case Studies

STC Saudi Arabia STC Play eSport Platform and Egaming Add ons

Ooredoo Qatar Ooredoo Nation Esports Platform

Zain Iraq Zain esports and Mobile Egaming Subscriptions

Turkcell GAME+

Section 4: Key Findings & Recommendations

Additional Resources

Acronyms and Definitions

Companies Mentioned

Related Research

About GlobalData

Contact Information

List of Figures

EXHIBIT 1: KEY DEFINITIONS AND GAMING PLATFORMS

EXHIBIT 2: eGAMING AND eSPORTS KEY COMPONENTS

EXHIBIT 3: OOREDOO KUWAIT PROPING AND ETISALAT UAE ELIFE TV GAMING

EXHIBIT 4: ZAIN ESPORTS AND PARTNERSHIP WITH KUWAIT OLYMPIC COMMITTEE

EXHIBIT 5: STC SAUDI ARABIA’S LEVEL UP MOBILE GAMING ADD ON

EXHIBIT 6: OOREDOO NATION AND MOBILE EGAMING ADD ON

EXHIBIT 7: PLAYHERA MENA ESPORTS TOURNAMENT PLATFORM

EXHIBIT 8: GEFORCE NOW POWERED BY GAME+ AND TURKCELL FIBER GAMING CAMPAIGN

Frequently Asked Questions

Some of the key players in the MEA e-gaming market are 100 Thieves, Activision Blizzard, Alienware, Amazon, Asus, AT&T, Blacknut, Boss Fight Entertainment, Bouygues Telecom, BT, Bungie, China Mobile, and Deutsche Telekom.

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