Middle East and Africa (MEA) Egaming Market Latest Developments, Technology and Consumer Behavior Trends

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Middle East and Africa (MEA) eGaming Market – Latest Developments, Telco Value Propositions and Monetization Report Overview

The widespread use of gaming, in mobile devices, consoles, and PCs, in the MEA region is attributed to the enhancement and expansion of internet infrastructure, subsequent high-speed internet access, and availability of affordable smartphones. Countries such as Nigeria and South Africa, with the above average smartphone subscription penetration, are the epitome of the development of the mobile gaming industry in Sub-Saharan Africa. In North Africa and the Middle East, several countries also have favorable market fundamentals.

The MEA eGaming market research report delivers in-depth qualitative insights into the eGaming industry, eGaming value chain, and ecosystem dynamics of the MEA region. The report also provides an executive-level overview of the eGaming market in the region. The MEA eGaming market also analyzes key trends in the eGaming industry and provides insights into telco eGaming monetization strategies.

Key Countries •         Nigeria

•         South Africa

•         Saudi Arabia

•         Bahrain

•         Turkey

•         Egypt

•         Kenya

Key Trends •         The F2P Model

•         On-the-Go

•         Cloud Gaming and Streaming

•         Metaverse

•         Augmented Reality (AR)/ Virtual Reality (VR)

Key Value Chain Components •         Cloud & Edge Computing

•         Gaming Component & Platform Supply

•         Game Development & Publishing

•         Game Distribution

•         Connectivity

Leading Companies •         NVIDIA

•         Sony

•         Microsoft

•         Netflix

•         Amazon

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Middle East and Africa (MEA) eGaming Market Analysis by Key Countries

The key countries in the MEA eGaming market are Nigeria, South Africa, Saudi Arabia, Bahrain, Turkey, Egypt, and Kenya. Countries in the Middle East are trying to position themselves as gaming hubs. The commercial potential of the gaming industry has been unlocked mainly due to the widespread use of mobile devices, namely entry-level smartphones in key countries such as Turkey.

Turkey is currently home to a number of gaming companies. In recent years, especially after the COVID-19 pandemic, a number of new gaming startups, including unicorns, have been founded, such as Spyke Games and Peak Games. In UAE, in March 2023, Aldar Education and Lenovo, a tech firm, unveiled the first esports hub at a K-12 school in Abu Dhabi. The partnership with the West Yas Academy brings emerging technologies such as virtual reality to the classroom.

Middle East and Africa (MEA) eGaming Market – Key Countries

Middle East and Africa (MEA) eGaming Market – Key Countries

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Middle East and Africa (MEA) eGaming Market – Key Trends

The key trends that will influence and shape the MEA eGaming market are the F2P model, on-the-go, cloud gaming and streaming, metaverse, and augmented reality (AR)/ virtual reality (VR).

Cloud Gaming and Streaming: Cloud gaming and streaming are transforming the gaming market the way Netflix did for streaming movies. In the cloud gaming domain, a powerful PC is no longer needed to have a top gaming experience, which is an added feasible advantage for gamers.

On-the-Go: On-the-go gaming is growing on the back of the availability of high-performance mobile devices, irrespective of the price tag. The availability of more efficient and feature-loaded devices, with extended battery life, coupled with 5G speeds is creating an on-the-go gaming future, which is oriented toward mobile use. Success stories such as ‘Honor of Kings’ and the advent of mobile eSports will further support mobile gaming.

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Middle East and Africa (MEA) eGaming Market – Key Value Chain Components

The key value chain components in the eGaming market are cloud & edge computing, gaming component & platform supply, game development & publishing, game distribution, and connectivity.

Cloud & Edge Computing: The gaming industry is transitioning toward cloud gaming, which does not require expensive hardware. To address the growing demand for higher graphics, edge computing can be used to create clear visual effects (VFX) and lower latency.

MEA eGaming Market Value Chain Analysis
MEA eGaming Market Value Chain Analysis
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Middle East and Africa (MEA) eGaming Market – Competitive Landscape

The key companies in the MEA eGaming market are NVIDIA, Sony, Microsoft, Netflix, and Amazon. In recent years, the gaming industry has witnessed a surge in partnerships, led by the record-breaking deal between Microsoft and Activision Blizzard. Gaming giants are striving to diversify their libraries and extend their presence to different countries and platforms.

A few of the leading products by the leading companies are:

PlayStation Plus: PlayStation Plus is Sony’s multiplayer, online gaming subscription service that allows users to unlock multiplayer gameplay on their existing games. In March 2022, Sony announced that PlayStation Now, Sony’s cloud gaming platform, would be merged with PlayStation Plus to create one gaming subscription platform.

Amazon Luna: First launched in the US in March 2022, Amazon Luna has been available in the UK, Germany, and Canada since March 2023. Luna is a cloud gaming service in which customers can game on PC, Fire TV, Fire tablets, Chromebook, iPhone, iPad, Android phones, and select LG and Samsung Smart TVs.

MEA eGaming Market Players
MEA eGaming Market Players

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Scope

The report provides an in-depth analysis of the following:

  • eGaming taxonomy & market context: An overview of eGaming at a global level and analysis of the eGaming value chain and key trends. This section also analyzes the latest developments in the cloud gaming market and provides an overview of a large selection of cloud gaming value propositions from technology companies and gaming providers.
  • Case studies: Analyzes the two major gaming markets in MEA in terms of gaming population, ARPU, and revenue dynamics.
  • Key findings and recommendations: The Insider Report concludes with several key findings and a set of recommendations for eGaming stakeholders.

Key Highlights

  • Proliferation of low-cost smartphones and new gaming habits will strengthen mobile gaming’s market position.
  • Mobile in-app purchases will continue to steam up revenue growth in the region, and new business models are increasingly taken into consideration.
  • Partnerships and M&As are getting increasingly attractive despite regional and international economic forces.
  • Countries are taking different yet more liberalizing regulatory paths in terms of gaming regulations.

Reasons to Buy

  • This Insider Report provides a comprehensive examination of the eGaming value chain and business models. It helps executives fully understand the ecosystem, market dynamics, and latest developments.
  • The report helps business decision-makers determine key eGaming (including cloud gaming) positioning strategies, formulate effective product development plans, and optimize return on investments.
  • Two market case studies from MEA illustrate the findings of the report, providing insights into different gaming uptake and spending in the region. This will help gaming market executives craft adapted eGaming strategies to unlock new revenue streams.
  • The report discusses concrete opportunities in the eGaming market, providing several actionable recommendations for eGaming ecosystem participants.

Activision Blizzard
Aldar Education
Alienware
Amazon
Apple
Asus
Boss Fight Entertainment
Carry1st
Disney
Electronic Arts
Facebook/Meta
Gamestream
Gbarema
Google
HoYoverse
id Software
Kucheza
Lenovo
Microsoft
MSI
NetEase
Netflix
Next Games
Night School Studio
Nintendo
Nvidia
Oculus
Orange France
Razer
Respawn Entertainment
Riot Games
Rockstar
Samsung
Sega
SIC
Sony
Take Two
Tencent
Turkish Gram Games
Tequila Works
Ubisoft
UEFA
WaterAid
Zain
Zynga

Table of Contents

Summary

Taxonomy & Market Context

Defining eGaming

Technology and Consumer Behavior Trends

eGaming Value Chain

Key Trends

Latest Developments

Regulatory Context

Gaming Developments in AME

Select Country Reviews

Turkey

Key Findings and Recommendations

Contact us

Figures

EXHIBIT 1: KEY DEFINITIONS AND GAMING PLATFORMS

EXHIBIT 2: eGAMING AND eSPORTS KEY COMPONENTS

EXHIBIT 3: OOREDOO KUWAIT PROPING AND ETISALAT UAE ELIFE TV GAMING

EXHIBIT 4: ZAIN ESPORTS AND PARTNERSHIP WITH KUWAIT OLYMPIC COMMITTEE

EXHIBIT 5: STC SAUDI ARABIA’S LEVEL UP MOBILE GAMING ADD ON

EXHIBIT 6: OOREDOO NATION AND MOBILE EGAMING ADD ON

EXHIBIT 7: PLAYHERA MENA ESPORTS TOURNAMENT PLATFORM

EXHIBIT 8: GEFORCE NOW POWERED BY GAME+ AND TURKCELL FIBER GAMING CAMPAIGN

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