Opportunities in the Global Meat Sector: Market Trends, Growth Analysis and Forecast to 2030
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Provides an overview of current meat scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions — Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe — highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
The global meat value sales increased from $948.1 billion in 2020 to $1 trillion in 2025, and are forecast to reach $1.2 trillion by 2030, posting a 3.4% CAGR during the forecast period. Asia-Pacific is the largest regional meat market, accounting for 43.6% of global value sales in 2025, ahead of Western Europe (22.7%) and the Americas (21.9%). The Americas and the MEA are predicted to be the fastest-growing regions through 2030, expanding at CAGRs 4.2% and 4.6% respectively, supported by rising incomes, cold-chain investment, and packaged-meat penetration. WH Group was the largest player in the global meat sector in 2025, followed by Neimenggu Caoyuanxingfa Foods and Linyi Xincheng Jinluo Meat Products Group. In 2025, rigid plastics was the dominant packaging material, representing 58.9% of total packaging volume, followed by flexible packaging and rigid metal with shares of 30.2% and 8.4%, respectively.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the global meat sector, analyzing data from 108 countries. It includes an analysis of the following:
Global market snapshot: Includes executive summary, current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The section also touches on the key growth enablers and inhibitors for the meat sector. The analysis also includes a global overview, along with regional and category-level data and analysis, highlighting sector size and evolution, value and volume shares by category, and growth drivers. The section also introduces the 10 high-potential countries and the ranking that will be analyzed in-depth in the regional overview and country deep dive section.
Consumer trends: Provides an overview of evolving consumer trends, supported by GlobalData’s in-house consumer surveys and product examples.
Regional overview and country deep dive: The section includes regional analysis, including key growth drivers, and the major trends prevalent in the meat sector in the respective regions. It also includes performance overview, competitive landscape, distribution analysis, and packaging analysis for the high-potential countries in each region (two per region).
Competitive landscape: The competitive landscape section provides insights into company and brand performance.
Distribution analysis: Provides an analysis of the leading distribution channels in the meat sector at a global and regional level. It also maps the performance of the leading distribution channels over the period 2020–25.
Packaging analysis*: The section maps the evolution of packaging for the global and all five regional markets. The analysis delves into the performance of various packaging parameters: packaging material, packaging type, closure type, and outer type.
Other sector metrics: The section provides topline statistics and analysis for different alternate datasets, such as patent filings, job analytics, and deals in the meat sector in 2025.
Key Highlights
Rising disposable incomes, rapid urbanization, and changing lifestyles are key drivers of expansion in the global meat sector and are expected to continue supporting growth. Meat consumption has increased as developing economies expand, and consumers gain greater purchasing power for protein. Poultry benefited from a long-term decline in real costs, making it broadly affordable. As more households enter the middle class across Asia-Pacific and the MEA, per-capita meat consumption is expected to rise, and demand is likely to shift toward higher-quality cuts, premium products, and convenient formats. Urbanization further accelerates this trend by increasing reliance on supermarkets, prepackaged foods, dining out, and food delivery—channels in which meat features prominently—while also boosting demand for value-added, ready-to-cook, and ready-to-eat options.
Reasons to Buy
Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion.
To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
Neimenggu Caoyuanxingfa Foods
Linyi Xincheng Jinluo Meat Products Group
Tyson Foods
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