Digital Marketing Trends in Migraine

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Digital Marketing Trends in Migraine Report Overview

Biohaven’s Nurtec.com achieved the highest traffic across branded migraine patient sites in the US from July 2021 to June 2022, followed by Eli Lilly’s Emgality.com and Allergan’s Botoxchronicmigraine.com. The highest proportion of traffic to these sites originated from direct sources, followed by referrals and organic traffic. Websites for several brands, including Emgality, Vyepti, Botox, and Nurtec, had similar levels of high direct traffic, while Amgen’s Aimovig.com had the lowest.

Most branded websites in EUCAN are in Canada and are patient directed. Few generated notable traffic between July 2021 and June 2022. PharmaSGP’s Formigran.de achieved the highest traffic, with about 18,000 visits.

For patient branded sites, Lundbeck spent the most on digital display advertising (DDA) for Vyepti.com, followed by Allergan’s Botoxchronicmigraine.com. Nurtec.com was supported by the most paid keywords by a large margin, followed by Aimovig.com.

Major US Patient-Branded Websites Nurtec.com, Emgality.com, Botoxchronicmigraine.com, Ubrelvy.com, Vyepti.com, Reyvow.com, Aimovig.com, and Qulipta.com
Major US HCP Branded Websites Nurtec-hcp.com, Vyeptihcp.com, Quliptahcp.com, Ajovyhcp.com, Aimovighcp.com, and Ubrelvyhcp.com
Major EUCAN Patient and HCP Websites Botox.ca, Formigran.de, Vyepti.ca, Ajovy.co.uk, and Emgality.de

Major US Patient Branded Websites for Migraine

The major US branded patient websites for migraine are Nurtec.com, Emgality.com, Botoxchronicmigraine.com, Ubrelvy.com, Vyepti.com, Reyvow.com, Aimovig.com, and Qulipta.com. Biohaven’s Nurtec.com achieved the highest traffic across US migraine patient sites, followed by Lilly’s Emgality.com and Allergan’s Botoxchronicmigraine.com. Allergan’s Botoxchronicmigraine.com achieved the highest average visit duration while AbbVie’s Qulipta.com had the highest pages per visit and Lundbeck’s Vyepti.com had the lowest bounce rate.

Digital Marketing Trends in Migraine, by the US Patient Branded Websites

Digital Marketing Trends in Migraine, by the US Patient Branded Websites

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Major US HCP Branded Websites for Migraine

The major US HCP branded websites for migraine are Nurtec-hcp.com, Vyeptihcp.com, Quliptahcp.com, Ajovyhcp.com, Aimovighcp.com, and Ubrelvyhcp.com. Biohaven’s Nurtec-hcp.com had the highest number of visits among top migraine websites for HCPs in the US, followed by Lundbeck’s Vyeptihcp.com. Nurtec-hcp.com had the highest proportion of total traffic, followed by Vyeptihcp.com. Amgen’s Aimovighcp.com had the longest average website visit duration while Teva’s Ajovyhcp.com had both the highest number of pages per visit and the lowest bounce rate.

Digital Marketing Trends in Migraine, by the US HCP Branded Websites

Digital Marketing Trends in Migraine, by the US HCP Branded Websites

For more US HCP branded website insights, download a free report sample

Major US Digital Display Advertising Spend for Migraine

Lundbeck spent the most on DDA for Vyepti.com. It was followed by GSK’s Nucala.com. The top publisher of ads across the 12-month period was YouTube, followed by Allergan for Botoxchronicmigraine.com. The top ad publisher across the 12-month period was Google DV360.

Nurtec.com was supported by the most paid keywords by a large margin at approximately more than 12 keywords, with the next closest competitor being Aimovig.com.

Major EUCAN Patient and HCP Websites for Migraine

The major EUCAN patient and HCP websites for migraine are Botox.ca, Formigran.de, Vyepti.ca, Ajovy.co.uk, and Emgality.de. Most branded migraine websites in EUCAN are in Canada or Germany and are patient-directed, with few generating notable traffic between July 2021 and June 2022. PharmaSGP’s Formigran.de achieved the highest traffic. The site focuses on supporting patients by including information about migraine, including causes and triggers, as well as specific information about the drug such as side effects.

Digital Marketing Trends in Migraine, by EUCAN Patient and HCP Websites

Digital Marketing Trends in Migraine, by EUCAN Patient and HCP Websites

For more EUCAN patient and HCP website insights, download a free report sample

Scope

  • This report assesses key digital marketing metrics of pharma assets in migraine, including branded websites for patients and healthcare professionals (HCPs), mobile apps, and social media accounts.
  • Metrics include website traffic volume, engagement, and source, digital display advertising (DDA), paid search engine optimization (SEO), mobile app downloads, and social media post interaction.
  • Countries include the US, 4EU (Italy, France, Germany, and Spain), the UK, and Canada (EUCAN).

Reasons to Buy

  • Understand the digital marketing competitive landscape in migraine, with a view of leading patient and HCP branded assets across different regions.
  • See what tactics pharma companies are using to drive traffic to their migraine branded assets for patient and HCPs, such as DDA and paid SEO.
  • Understand what sources of website traffic are generating the most visits to these assets, such as paid SEO, social media, or organic searches.
  • Compare top branded assets for patients by how they address and support different patient needs.
  • See what pharma social media accounts in Migraine are the most active and achieving the most engagement.
  • See leading mobile app offerings in Migraine from pharma across different regions.

Biohaven Pharmaceuticals
Eli Lilly
Amgen
AbbVie
Allergan Teva

Table of Contents

Executive Summary

US Patient Branded Websites

US HCP Branded Websites

US Digital Display Advertising and Search Engine Optimization

US Mobile Apps and Social Media

EUCAN Branded Websites

EUCAN Mobile Apps and Social Media

Appendix

• Methodology

• About the Authors

• Contact Us

Frequently asked questions

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