Mobile Broadband Trends in Europe – 2019

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Mobile Broadband Trends in Europe – 2019’ a new Telecom Insider Report by GlobalData, provides an executive-level overview of the mobile broadband market in Europe. It delivers quantitative and qualitative insights into the mobile market, analyzing key trends in the region.
In Europe, handsets will remain the largest contributor towards revenues over 2018-2023. M2M/IoT subscriptions will record the fastest growth over 2018-2023, driven by significant opportunities coming from use cases and solutions tailored to the different vertical industires including asset tracking, telematics, telehealth and digital signage. Going forward, operators will continue their focus on 5G network launches & coverage expansion. 5G will also provide several opportunities for telcos, such as monetizing premium speeds, larger data plans bundled with video and eGaming content, as well as a multitude of other opportunities in the B2B segment.

It provides an in-depth analysis of the following –
– Section 1: Europe in the global context; this section provides a comparison of European mobile telecom market size and trends with other regions.
– Section 2: Competitive dynamics; this section provides competitive analysis of various MNOs and MVNOs in Europe's mobile market.
– Section 3: Mobile broadband subscription trends in Europe; it provides analysis as well as historical figures and forecasts of mobile subscriptions, users, and penetration along with device and traffic trends.
– Section 4: Mobile broadband revenue trends in Europe; this section examines changes in the breakdown of overall revenue and ARPU over 2018-2023.
– Section 5: Key findings consists of a summary of key findings for European mobile broadband market.

Scope

– Mobile operators in Europe continue to tap opportunities in the mobile-fixed convergence market by merging or acquiring established or smaller local fixed service providers. This is part of European MNOs’ strategy to maximize revenue and reduce churn.

– Data consumption in Europe is booming and GlobalData expects average data consumption to double between 2018 and 2023.

– M2M/IoT subscriptions will record the highest net additions between 2018-2023 among all mobile device types.

Reasons to Buy

– This Insider Report provides a comprehensive examination through forward-looking analysis of Europe’s mobile telecommunications market trends in a concise format to help executives build proactive and profitable growth strategies.

– Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Europe’s mobile communications markets.

– With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

– The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors, and other telecom industry players succeed in the challenging telecommunications market in Europe.

1&1 Drillisch
4ka
A1 Telekom
BASE
Bouygues Telecom
Com Hem
Deutsche Telekom
DNA
DNA
Finland
Drillisch
Freenet
GET
Hatchison Drei
IMF
Liberty Global
Magenta Telekom
MASMOVIL
Megafon
MTS
Neosprint
O2
Orange
Orange Spain
PPF Group
Sunrise
Swisscom
TDC
Tele2
Telenet
Telenor
Telia
Three
T-Mobile
Tre
United Inernet
UPC
Vodafone
Vodafone Germany
Vodafone Portugal
Wind
Yoigo
Ziggo

Table of Contents

Table of contents

List of exhibits

Europe’s mobile broadband markets – key takeaways

Europe highlights

Section 1: Europe in a global context

Europe main facts – 2019

European demographics at a glance

Europe in a global context

Section 2: Competitive dynamics

Competitive dynamics in Europe

Europe’s main competitive market trends

Competitive dynamics in Europe

Section 3: Mobile broadband subscription trends

Mobile user trends in Europe

Mobile technology trends in Europe

5G Innovators: Switzerland, Denmark, and Austria in

pole position in Europe

Mobile device trends in Europe

M2M/IoT trends in Europe

Mobile traffic trends in Europe

Section 4: Mobile broadband revenue trends

Mobile average revenue per user (ARPU) trends in Europe

Mobile revenue trends in Europe

Key Findings and Recommendations

Key Findings and Recommendations

Appendix

Acronyms and definitions

Companies mentioned

Related research

Contact information

Figures

List of Figures

Exhibit 1: Population, 2018-2023 (Millions)

Exhibit 2: Nominal GDP, 2018-2023 (US$ Trillion)

Exhibit 3: Real GDP growth, 2012-2018

Exhibit 4: User penetration, 2019 (% of population)

Exhibit 5: Subscriptions penetration, 2019 (% of population)

Exhibit 6: Prepaid subscription as a % of total subscription, 2019

Exhibit 7: Monthly ARPU, 2019 (US$)

Exhibit 8: Data as a share of total ARPU, 2019 (% of ARPU)

Exhibit 9: Monthly voice MOU, 2019 (minutes/month)

Exhibit 10: Major competitive changes, 2015-2019

Exhibit 11: MVNO subscriptions and share of total mobile subscriptions in Europe, 2017-2023

Exhibit 12: Top five markets in terms of MVNO market share in Europe, 2018

Exhibit 13: Mobile user penetration vs. PPP-adjusted GDP per capita, 2018

Exhibit 14: Mobile users, Europe, 2018-2023 (Millions)

Exhibit 15: Mobile subscriptions and penetration in Europe, 2018-2023

Exhibit 16: Mobile subscriptions by technology generation, 2018-2023

Exhibit 17: Selected European markets in terms of 5G subscriptions as a % of total, 2023

Frequently asked questions

Mobile Broadband Trends in Europe – 2019 standard reports
Currency USD
$1,195

Can be used by individual purchaser only

$3,585

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Mobile Broadband Trends in Europe – 2019 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Technology
New
Cloud Gaming - Thematic Intelligence
$995 | May 2024
Technology
New
Supply Chain Disruption - Thematic Intelligence
$995 | May 2024
Technology
New
Sharing Economy - Thematic Intelligence
$995 | May 2024
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Mobile Broadband Trends in Europe – 2019 in real time.

  • Access a live Mobile Broadband Trends in Europe – 2019 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.