Mobile Travel Safety Apps in Leisure Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
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This case study looks at travel safety apps within the leisure travel landscape, analyzes the potential demand for them, and assesses opportunities and challenges for app developers. It also looks at some specific examples and use cases.
Key Highlights
– Travel Safety Applications were traditionally part of a more complex corporate risk management product, but the pandemic has highlighted a need for them in the leisure market.
– Travel safety apps can give leisure tourists a better understanding of the local destination and its culture and customs, resulting in a more immersive experience.
– The product range is diverse. Bespoke travel applications have been developed to help with things like COVID-19, female travelers, LGBTQ travelers and language barriers.
Scope
– This case study looks at travel safety apps within the leisure travel landscape, analyzes the potential demand for them, and assesses opportunities and challenges for app developers. It also looks at some specific examples and use cases.
Reasons to Buy
– Understand what travel safety apps and how they can be used
– Learn about demand opportunities for app developers
– Gain an insight into how use cases are developing
– Learn who the major travel safety app developers are and what their apps offer
– Understand the opportunities and threats for developers of such mobile apps
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