Norway Beer and Cider Market Insights 2025
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Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Scope
a) High inflation in 2022 rendered Norwegian consumers more price-sensitive. Low-income consumers restricted their expenditure, especially on non-essential products, including beer and cider.
b) The normalization of hotel, restaurant, and cafe (HoReCa) operations bolstered on-premise consumption of beer and cider in the Netherlands in 2022.
Key Highlights
Beer and cider consumption saw a limited upturn, recording annual volume growth of 0.9% in 2024, after a decline in 2023.
Large modern retail dominated retail volumes due to the monopoly of the state-owned retailer, Vinmonopolet. Ecommerce performed well due to the increasing consumer demand for convenience and cost savings.
Lager, which dominated beer volumes, recorded a modest performance in 2024. Ale, flavored beer, and speciality lager lost ground in the year.
The zero-alcohol segment recorded a strong surge of 18.5% annual growth, owing to the moderation and avoidance trends.
Among the price segments in the beer & cider sector, discount recorded volume growth of 4.6% in 2024, helped by its value-for-money appeal, amid persistent inflationary pressures.
Reasons to Buy
Gain an in-depth understanding of the dynamics and structure of the Norwegian beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Hansa Borg
Aass Bryggeri
Grans
MultiBev AS
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