Norway Beer and Cider Market Insights 2025

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Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the beer and cider market performance

Scope

a) High inflation in 2022 rendered Norwegian consumers more price-sensitive. Low-income consumers restricted their expenditure, especially on non-essential products, including beer and cider.

b) The normalization of hotel, restaurant, and cafe (HoReCa) operations bolstered on-premise consumption of beer and cider in the Netherlands in 2022.

Key Highlights

Beer and cider consumption saw a limited upturn, recording annual volume growth of 0.9% in 2024, after a decline in 2023.

Large modern retail dominated retail volumes due to the monopoly of the state-owned retailer, Vinmonopolet. Ecommerce performed well due to the increasing consumer demand for convenience and cost savings.

Lager, which dominated beer volumes, recorded a modest performance in 2024. Ale, flavored beer, and speciality lager lost ground in the year.

The zero-alcohol segment recorded a strong surge of 18.5% annual growth, owing to the moderation and avoidance trends.

Among the price segments in the beer & cider sector, discount recorded volume growth of 4.6% in 2024, helped by its value-for-money appeal, amid persistent inflationary pressures.

Reasons to Buy

Gain an in-depth understanding of the dynamics and structure of the Norwegian beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.

Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.

Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

Ringnes
Hansa Borg
Aass Bryggeri
Grans
MultiBev AS

Table of Contents

Introduction

Executive Summary

Industry Snapshot

Sector Snapshot

Beer & Cider Volume and Value Growth Projections

Enablers and Inhibitors of Beer & Cider Growth

Category and Segment Insight

Beer & Cider Winners and Losers

Beer Category Overview

Beer Type Evolution

Flavor Dynamics – Beer

Craft Beer Segment Dynamics

Cider Category Overview

Cider Type Evolution

Flavor Dynamics – Cider

Brand vs. Private Label Dynamics

Price Segmentation

Alcoholic-Strength Segment Dynamics

Beer: Emerging Trends & Opportunities

Cider: Emerging Trends & Opportunities

Company and Brand Insight

Top Beer & Cider Company Dynamics

Leading Company Profiles

Tier 2 Companies – Key Callouts

Top Beer & Cider Brand Dynamics

Brand Spotlight Case Studies – How to Win

Brand Spotlight Case Studies – What to Learn

Global Patent Filings

Distribution Insight

Beer & Cider Channel Dynamics

Beer & Cider Sub-Channel Dynamics

Price Point Analysis

Packaging Insight

Packaging Snapshot

Packaging Material Snapshot

Packaging Type Snapshot

Consumer Insight

Key Drivers Influencing Beer & Cider

Consumption

Trend: Moderation & Avoidance

Trend: Environmental Responsibility

Trend: Value for Money

Actionable Insights

Actionable Insights

Appendix

Category Definitions

Packaging Definitions

Channel Definitions

Research Methodology

About GlobalData

Table

All alcoholic drinks (000s HL) incremental volume, 2025–30f

All alcoholic drinks (volume) CAGR, 2025–30f

Beer & cider volume and value growth projections, 2024–30f

Beer & Cider Volume and Value Growth Projections

Beer & cider category performance, 2023–24

Best-performing beer types by volume (000s HL), 2024

Best-performing beer types by value (LCU million), 2024

Best-performing cider types by volume (000s HL), 2024

Best-performing cider types by value (LCU million), 2024

Performance of top companies, 2024

Performance of top brands, 2024

Performance of retail and foodservice channels, 2024

Top growth opportunities in retail

Top growth opportunities in foodservice

Performance of packaging, 2024

Figures

Sector volume (000s HL), 2024

All alcoholic drinks market share and per capita consumption, 2024

Beer & cider sector size (000s HL, LCU million), 2020–30f

Beer & Cider Volume and Value Growth Projections

Beer volume (000s HL) and value (LCU million) size, 2020–30f

Beer type size, volume (000s HL) and value (LCU million), 2024

Beer types, value & volume category share, 2024

Volume and value share by leading flavor category, 2024

Flavor category annual volume performance (000s HL), 2024

Flavor category annual value performance (LCU million), 2024

Craft beer size, 2019–24, 000s HL

Cider volume (000s HL) and value (LCU million) size, 2020–30f

Cider type size, volume (000s HL) and value (LCU million), 2024

Cider types, value & volume category share, 2024

Volume and value share by leading flavor category, 2024

Flavor category annual volume performance (000s HL), 2024

Flavor category annual value performance (LCU million), 2024

Beer private label size & annual growth, 000s HL, LCU million, 2024

Private label share of total beer, value and volume, 2024

Beer & cider price segment 2024 volume (000s HL), average price (LCU), value (LCU million), and 2023–24 growth

Alcoholic-strength bands, volume market share, 2024

Alcoholic-strength bands, incremental volume, 000s HL, 2023–24

Alcoholic-strength bands, volume CAGR, 2019–24

Leading Company Profile 1: Company size, volume (000s HL) and value (LCU million), 2020–24

Leading Company Profile 1: Company key brand size, volume (000s HL), and growth (%), 2024

Leading Company Profile 2: Company size, volume (000s HL) and value (LCU million), 2020–24

Leading Company Profile 2: Company key brand size, volume (000s HL), and growth (%), 2024

Leading Company Profile 3: Company size, volume (000s HL) and value (LCU million), 2020–24

Leading Company Profile 3: Company key brand size, volume (000s HL), and growth (%), 2024

Job postings by theme, January 2024–December 2024

Total job postings by company, January 2024–December 2024

Total beer & cider patent filings for key markets, 2024

Foodservice vs. retail annual beer & cider volume growth evolution, 2020–30f

Beer & cider volume share by channel, 2024

Beer PPL (LCU) evolution foodservice vs. retail, 2020–30f

Cider PPL (LCU) evolution foodservice vs. retail, 2020–30f

Packaging material volume share, 2024

Packaging material annual volume growth, 2019–24

Packaging material volume CAGR, 2019–24

Packaging type volume share, 2024

Packaging type annual volume growth, 2019–24

Packaging type volume CAGR, 2019–24

What does “good value for money” mean to you when buying the following types of products? – Alcoholic drinks

How important is the following feature when deciding to make a purchase? – Sustainable/environmentally friendly

Volume growth of beer & cider by price segment, 2023–24

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