Opportunities and Threats to the Packaging Industry in 2021: A Global Executives Survey

1 Introduction

1.1 Definitions

1.2 Methodology and sample size

1.3 Respondent profile

1.4 Canadean's view

1.4.1 Packaging companies will focus research & development on recyclability, light weighting and premium look in line with growing online retail

2 Managing the increasing costs of machinery will be key to success in 2021

2.1 Areas with significant cost rises between now and 2021

2.1.1 Cost rises till 2021: Managing the rising costs of machinery will be key to success

2.1.2 Cost Rises by 2021: Threat intensity wheel

2.1.3 Cost Rises by 2021: 50% of respondents each who operate in Europe and Asia-Pacific anticipate significant cost rises for machinery and IT infrastructure

2.1.4 Threat Board: The rising costs of technology – including machinery and IT Infrastructure

2.1.5 Threat Board: The rising costs of innovation into new packaging types

2.1.6 Threat Board: The rising costs of complying with legislative changes

2.2 Potential impact of new legislations and regulations on business operations and key markets

2.2.1 Legislation – Overall: Half of packaging industry executives expect moderate impact of new legislations and regulations on business during the next five years

2.2.2 Legislation – Region: Over one-third of respondents who operate in Europe and Asia-Pacific anticipate significant impact of new regulations on their business

2.2.3 Legislation – Company Size: Overall, 58% of executives from medium-sized companies foresee moderate effect of new legislations and guidelines

2.2.4 Impact of new legislations and regulations- In their words

3 Packaging companies need to respond to growing consumer environmental concerns

3.1 Consumer trends expected to create biggest disruption on business operations

3.1.1 Packaging companies need to respond to growing consumer environmental concerns

3.1.2 Disruption as a result of consumer trends in 2021: Threat intensity wheel

3.1.3 Disruption from consumer trends in 2021: 42% of respondents who operate in Europe expect growing environmental awareness to cause biggest disruption

3.1.4 Threat Board: Growing environmental awareness

3.2 Projected change in demand of packaging types by 2021

3.2.1 Deep dive: The highest percentage of executives expect an increase in demand for environmentally friendly packaging by 2021

3.2.2 Deep dive: Respondents who operate in Europe foresee more increase in demand for fully recyclable packaging compared to those operating in North America

3.2.3 Deep dive: Over-three quarter of executives across companies anticipate increase in demand for fully recyclable and environmentally friendly packaging

3.2.4 Threat Board: Growth of online retail

3.2.5 Growth of online retail, in numbers

3.2.6 Threat Board: Growth in retailers selling unpackaged goods

3.2.7 Examples of the "unpackaged" movement worldwide

4 Being recyclable and achieving a premium look will be the most important pack features in 2021

4.1 Projected importance of pack feature

4.1.1 Being recyclable and achieving a premium look will be the most important pack features in 2021

4.1.2 Pack Features in 2021: Opportunity intensity wheel

4.1.3 Pack Features in 2021: Over three quarter of respondents who operate in North America expect recyclability to gain prominence among clients by 2021

4.1.4 Opportunity Board: Recyclable

4.1.5 Opportunity Board: Lightweighting

4.1.6 Opportunity Board: Premium look

4.1.7 Recyclability, light weighting and premium looks – Examples

4.1.8 Pack Features in 2021: Threat intensity wheel

4.1.9 Product positioning in 2021: 47% of respondents operating in Europe expect embossing to become a less important pack feature among clients by 2021

4.1.10 Threat Board: Embossing

4.1.11 Threat Board: Vibrant pack colors

4.1.12 Threat Board: Easy to print on or attach labels

5 Demand for pouches and flexible packaging will increase the most to 2021

5.1 Demand outlook for packaging types

5.1.1 Demand for pouches and flexible packaging will increase the most to 2021

5.1.2 Pack Types in 2021: Opportunity intensity wheel

5.1.3 Pack Types in 2021: Over three-quarter of respondents operating in North America expect an increase in demand for flexible plastic packaging by 2021

5.1.4 Opportunity Board: Flexible plastic packaging

5.1.5 Opportunity Board: Pouches

5.1.6 Opportunity Board: Premium paper or board packaging

5.1.7 Organizations who have shifted from rigid to flexible packaging

5.1.8 Pack Types in 2021: Threat intensity wheel

5.1.9 Pack Types in 2021: Decrease in demand for rigid plastic packaging by 2021 is exhibited more by medium-sized companies as compared to small companies

5.1.10 Threat Board: Rigid plastic packaging

5.1.11 Threat Board: Basic glass packaging

5.1.12 Threat Board: Premium glass packaging

6 Research & development budgets will benefit from the most investment, but data analytics is not a priority for packaging companies

6.1 Areas anticipated to benefit most from investment over the next five years

6.1.1 Research & development budgets will benefit from the most investment, but data analytics is not a priority for packaging companies

6.1.2 Business investment in 2021: Opportunity intensity wheel

6.1.3 Key areas in 2021: Benefits to manufacturing equipment from investment are indicated more by medium-sized companies as compared to small companies

6.1.4 Opportunity Board: Research & development

6.1.5 Opportunity Board: Manufacturing equipment

6.1.6 Opportunity Board: Sales teams and client relations

6.2 Current and future status of chief analytics office position in the organization

6.2.1 Data Analytics in 2021: Only 37% of packaging companies will employ a data analytics officer in the next five years

6.2.2 Data Analytics in 2021: Over three-quarters of executives operating in Asia-Pacific don't expect a chief analytics officer within their organizations

6.2.3 Data Analytics in 2021: The possibility of a chief analytics officer position is more likely among medium-sized companies compared to small companies

6.3 Market data analytics budget outlook

6.3.1 Data Analytics in 2021: The majority of packaging business executives anticipate an increase of up to 50% in data analytics budgets by 2021

6.3.2 Data Analytics in 2021: Over two-thirds of executives operating Asia-Pacific expect the market data analytics budget to surge by 25% to 50% by 2021

6.3.3 Data Analytics in 2021: On an average, small and large companies project an increase of 25% in market data analytics budget by 2021

7 Appendix

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Figure 1: Profile of Respondents – 1

Figure 2: Profile of Respondents – 2

Figure 3: Canadean's view

Figure 4: Rising cost of machinery – Opportunity and threat assessment

Figure 5: Areas with significant cost rises by 2021 – Threat intensity wheel

Figure 6: Areas with significant cost rises by 2021 – Overall, region and company size

Figure 7: Rising cost of technology – region and company size

Figure 8: Rising cost of innovation into new packaging types – region and company size

Figure 9: Rising cost of complying with legislative changes – region and company size

Figure 10: Potential impact of new legislations and regulations on business operations and key markets – Overall

Figure 11: Potential impact of new legislations and regulations on business operations and key markets – Region

Figure 12: Potential impact of new legislations and regulations on business operations and key markets – Company size

Figure 13: Impact of new legislations and regulations- In their words

Figure 14: Consumer trends expected to create biggest disruption on business operations – Opportunity and threat assessment

Figure 15: Consumer trends expected to create biggest disruption on business operations – Threat intensity wheel

Figure 16: Usefulness of approaches adopted for boosting trust about product – Analysis of top three responses by size of business

Figure 17: Disruption by growing environmental awareness – region and company size

Figure 18: Projected change in demand of packaging types by 2021 – Analysis of responses for "Fully recyclable packaging" and "Environmentally friendly packaging" types

Figure 19: Projected change in demand of packaging types by 2021 – Analysis of responses by region for "Fully recyclable packaging" and "Environmentally friendly packaging" types

Figure 20: Projected change in demand of packaging types by 2021 – Analysis of responses by company size for "Fully recyclable packaging" and "Environmentally friendly packaging" types

Figure 21: Disruption by growth of online retail – region and company size

Figure 22: US$ value growth of online sales by industry

Figure 23: Disruption by growth in retailers selling unpacked goods – region and company size

Figure 24: Examples of the "unpackaged" movement worldwide

Figure 25: Future significance of pack features – Opportunity and threat assessment

Figure 26: Future significance of pack features – Opportunity intensity wheel

Figure 27: Future significance of pack features – Overall, region and company size – More important and much more important responses

Figure 28: Significance of recyclable as a pack feature – region and company size

Figure 29: Significance of light weighting as a pack feature – region and company size

Figure 30: Significance of premium look as a pack feature – region and company size

Figure 31: Future insignificance of pack features – Threat intensity wheel

Figure 32: Future insignificance of pack features – Overall, region and company size – Less important and much less important responses

Figure 33: Insignificance of embossing as a pack feature – region and company size

Figure 34: Insignificance of vibrant pack colors as a pack feature – region and company size

Figure 35: Insignificance of easy to print on or attach labels to as a pack feature – region and company size

Figure 36: Demand outlook for packaging types – Opportunity and threat assessment

Figure 37: Demand outlook for packaging types – Opportunity intensity wheel

Figure 38: Demand outlook for packaging types – Overall, region and company size – Increase in demand and significant increase in demand responses

Figure 39: Projected change in demand of packaging types by 2021 – Analysis of significant increase or increase in demand responses for "Flexible plastic packaging" types – Region and company size

Figure 40: Projected change in demand of packaging types by 2021 – Analysis of significant increase or increase in demand responses for "Pouches" types – Region and company size

Figure 41: Projected change in demand of packaging types by 2021 – Analysis of significant increase or increase in demand responses for "Premium paper or board packaging" types – Region and company size

Figure 42: Organizations who have shifted from rigid to flexible packaging

Figure 43: Demand outlook for packaging types – Threat intensity wheel

Figure 44: Demand outlook for packaging types – Overall, region and company size – Decrease in demand and significant decrease in demand responses

Figure 45: Projected change in demand of packaging types by 2021 – Analysis of significant decrease or decrease in demand responses for "Rigid plastic packaging" types – Region and company size

Figure 46: Projected change in demand of packaging types by 2021 – Analysis of significant decrease or decrease in demand responses for "Basic glass packaging" types – Region and company size

Figure 47: Projected change in demand of packaging types by 2021 – Analysis of significant decrease or decrease in demand responses for "Premium glass packaging" types – Region and company size

Figure 48: Business segments projected to benefit from investment during the next five years – Opportunity and threat assessment

Figure 49: Business segments projected to benefit from investment during the next five years – Opportunity intensity wheel

Figure 50: Business segments projected to benefit from investment during the next five years – Overall, region and company size

Figure 51: Areas anticipated to benefit most from investment over the next five years – Research & development – region and company size

Figure 52: Areas anticipated to benefit most from investment over the next five years – Manufacturing equipment – region and company size

Figure 53: Areas anticipated to benefit most from investment over the next five years – Sales teams and client relations – region and company size

Figure 54: Current and future status of chief analytics office position in the packaging and CPG organizations – Overall

Figure 55: Current and future status of chief analytics office position in the organization – Region

Figure 56: Current and future status of chief analytics office position in the organization – Company size

Figure 57: Projected change in budget for market data analytics – Overall

Figure 58: Projected change in budget for market data analytics – Region

Figure 59: Projected change in budget for market data analytics – Company size