Post Event Analysis – PGA Championship 2025

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An analysis of the recent 2025 PGA Championship, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

The 2025 PGA Championship final round drew in an average audience on CBS of 4.76 million. Comparing the 2025 editions average viewership to previous editions, Justin Thomas’ win in 2022 averaged 5.27 million, Phil Mickelson’s victory in 2021 averaged 6.58 million, and Collin Morikawa’s win in 2020 averaged 5.15 million viewers. Round three of the 2025 edition averaged 3.11 million viewers on CBS, which was down 12% from 2024. Round 1 on ESPN had an average of 955,000 viewers, a decrease of 13% from the previous year, and the second round averaged 1.3 million, down 19% from 2024.

The PGA Championship had 23 sponsors for the 2025 edition of the tournament and had an estimated sponsorship revenue of $50.42 million. In terms of annual deal value, Corebridge Financial and Chase Bank were the joint largest sponsors of the 2025 PGA Championship. Patina Restaurant has agreed to the longest deal length with the PGA of America, with the contract spanning 10 years. Under the terms of the agreement, Patina Restaurant will serve as the official catering partner for various PGA of America events, including the PGA Championship. Three new sponsors agreed to partner with the 2025 edition of the PGA Championship, Airshare, Sugarlands Distilling Company, and Gosling’s Rum.

The total prize money for the 2025 PGA Championship was a record $19 million, an increase of $500,000 from the 2024 edition. Scottie Scheffler, the winner of the 2025 PGA Championship, earned $3.42 million in prize money, an increase from $3.33 million which Xander Schauffele earned for his victory in 2024. The runners-up for this tournament, Byson DeChambeau, Harris English, and Davis Riley, received $2.052 million, while the 82 players who missed the cut received $4,000. The total prize money has increased every single year at the PGA Championship since the purse was $11 million in 2020.

Scope

This report provides an overview of the recent 2025 PGA Championship, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

Key Highlights

A detailed overview of the key facts and events which took place across the competion. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer.

Reasons to Buy

For those wanting an in-depth analysis of the 2025 PGA Championship, in the sense of both business and popularity.

Sugarlands Distilling Company
Patina Restaurant Group
On Location
SeatGeek
William Hill Estate Winery
Gosling's Rum
ESPN Bet
High Noon Sun Sips
Schweppes
Club Car
Lexus
PepsiCo
CapTech
Elijah Craig
Airshare
Anheuser-Busch InBev
Lexmark
Charles Schwab
KPMG
Rolex
T-Mobile
Chase Bank
Corebridge Financial

Table of Contents

1. Event Introduction

– Executive Summary

– Introduction

2. Media Landscape

– PGA Championship 2025 Viewership and Domestic Rights

– PGA Championship 2025 Broadcasters Breakdown

3. Sponsorship Landscape

– PGA Championship 2025 Sponsorship Portfolio

– PGA Championship 2025 Sponsorship Breakdown

4. Prize Money

– PGA Championship 2025 Prize Money Breakdown

5. Attendance & Ticketing

– PGA Championship 2025 Attendance and Ticketing Breakdown

6. Appendix

– Sources

Table

Slide 7 – The table shows the 2024 PGA Championship Broadcasters Breakdown in Australia

Slide 8 – The table shows the 2024 PGA Championship Broadcasters Breakdown Across the Rest of the World

Slide 11 – The table shows the 2024 PGA Championship Sponsorship Portfolio Breakdown

Slide 13 – The table shows the 2024 PGA Championship Prize Money

Slide 15 – The table shows the 2024 PGA Championship Ticketing

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