Poland Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2026 Update
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GlobalData’s Tourism Source Market Insight: Poland report provides a thorough insight into the Poland's domestic and outbound tourism market. The report looks at the profiles of Polish tourists and summarizes the key reasons why they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into Poland's outbound travel market.
Scope
This report is part of GlobalData's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the outbound travel market.
Key Highlights
According to GlobalData, 24.5% of outbound travel is by Polish families, making it the second largest user type for outbound travel.
Aligned with global travel trends, affordability is the most influential factor when Polish travelers are deciding where to go on holiday. According to GlobalData’s Q3 2021 Consumer Survey, 65% of Polish respondents consider affordability when deciding where to go on holiday, the most popular response, exceeding the global average of 58%.
Exceeding the global average, recommendations from friends and family are key factors motivating where Polish tourists go on holiday. According to GlobalData’s Q3 2021 Consumer Survey, 51% of Polish respondents consider recommendations by family and friends when deciding holiday destinations, whereas the global average response is 47%.
Reasons to Buy
This report provides clear insight into developments in Poland's regional and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, Source Market attractive index and main destination markets.
Kayak
Trivago
Google Flights
Trip.com
ePodroznik
Booking.com
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