Romania Ice Cream – Market Assessment and Forecasts to 2023
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The Romanian ice cream sector is expected to grow from RON1.2 billion (US$297.6 million) in 2018 to RON1.8 billion (US$471.3 million) by 2023, at a CAGR of 9.1%. In volume terms, the sector is expected to grow from 40.8 million kg in 2018 to 54.2 million kg by 2023, registering a CAGR of 5.8%. Convenience stores was the largest distribution channel in the Romanian ice cream sector. Unilever, Froneri International Limited and TOP GEL PROD SRL. are the top three companies in the Romanian ice cream sector. Flexible packaging is the most commonly used pack material in the Romanian ice cream sector, followed by rigid plastics and paper & board.
This Country Profile report on the Ice cream sector in Romania provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
– Sector data: Overall sector value and volume data with growth analysis for 2013-2023
– Category coverage: Value and growth analysis for artisanal ice cream, impulse ice cream – single serve, and take-home and bulk ice cream with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023
– Leading players: Market share of companies and private labels in value terms in 2018
– Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, food & drinks specialists, department stores, convenience stores, cash & carries and warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, e-retailers, and other general retailers
– Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, paper & board and others; pack type data for tub, bag/sachet, wrapper, box, film, can, tray, foil and other pack type; closure type data for prize off, screw top and others; primary outer type data for carton – folding, sleeve, bag, shrink wrap.
Scope
– The per capita consumption of ice cream was higher in Romania compared to the global level but was lower than the regional level in 2018
– The ‘impulse ice cream – single-serve’ category was the largest category in both value and volume terms in 2018
– Convenience stores was the leading distribution channel in the Romanian ice cream sector
– Unilever, Froneri International Limited and TOP GEL PROD SRL. are the top companies in the Romanian ice cream sector in 2018
– Flexible packaging is the most commonly used pack material in the Romanian ice cream sector
– Older consumers (55+ years) account for the leading share in the consumption of ice cream in Romania
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Froneri International Limited
KUBO ICE CREAM COMPANY SRL
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