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Skincare Market Size, Competitive Landscape, Regional Analysis, Distribution Channel, Packaging Formats and Forecast, 2016-2026

The global skincare market size was valued at $128.2 billion in 2020 and is projected to grow at a CAGR of more than 3% during the forecast period. During the same period, the Asia-Pacific represented the largest region for the global skincare sector followed by the Americas and the Western Europe. In 2020, the facial care category held the highest value and volume shares. As the COVID-19 vaccination programs gather pace and some normalcy of life returns, consumers are poised to venture out more and increase their spend on skincare. This will bring back the demand for skincare products, which was affected during the pandemic as consumers cut down on non-essential purchases. The primary macroeconomic factors driving the global skincare sector include growing population and increasing urbanization rates.

Global skincare market overview

                                                          Global skincare market overview

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What are the market dynamics of the global skincare market?

Skincare brands are utilizing the rising tech-savvy nature of consumers across the globe and are finding new avenues such as social media platforms to enhance brand awareness along with selling directly to consumers. Innovative and unique packaging plays a crucial role in differentiating a product and delivering an impactful effect to consumers. As consumers are becoming more aware of the therapeutic effects of natural ingredients on skin, they are switching to natural or chemical-free products. The emergence of “clean beauty” movement is expected to intensify the consumer scrutiny over ingredients and production processes of beauty products in the near future.

Hypermarkets & supermarkets was the leading distribution channel for skincare globally. Hypermarkets & supermarkets’ large share can be attributed to the developed organized retail industry in major countries. In addition, low prices, attractive loyalty programs, and in-store discounts/promotional offers are some of the appealing factors associated with private labels, promoted by large modern retail stores, also helped the hypermarkets & supermarkets channel.

What is the regional and country outlook of the global skincare market?

The key regions covered in the global skincare market forecast report are the Asia-Pacific, the Middle East & Africa, the Americas, Western Europe, and Eastern Europe. The report also provides detailed information on the skincare market in several countries including Thailand, South Korea, Australia, Canada, the US, the Netherlands, Spain, Poland, and Russia.

Skincare market in the Asia-Pacific 

Asia-Pacific is set to be the fastest-growing region for skincare sector during the forecast period. Surge in online shopping among the Asian shoppers can be attributed to high penetration of broadband internet in countries including Japan and China, along with high smartphone penetration and the rapid adoption of advanced digital technologies. High potential countries in this region include South Korea, Thailand, China, Australia.

Skincare market in the Middle East & Africa

The region’s young population is the primary driver of the skincare sector growth, as more than half of the population was below the age of 25 in 2020. The demand for skincare in the Middle East & Africa is also driven by its large expatriate population. High potential countries in this region include Saudi Arabia, South Africa and Iran.

Skincare market in the Americas

The facial care category share is expected to increase in the Americas skincare sector during the forecast period. Millennials, who make up the largest market in the US, demonstrate a strong willingness to try new products and look for new and unique experiences.

Skincare market in Western Europe

Western Europe, the third-largest region in the global skincare sector, is expected to grow at a moderate pace over the forecast period on account of market saturation and slow population growth. High potential countries in this region include Germany, the UK, and France.

Skincare market in Eastern Europe

Increasing urban populations in Eastern European countries such as Poland and Turkey, is boosting the demand for skincare in Eastern Europe. In Eastern Europe, consumers are growing increasingly environmentally conscious as they become more aware of the environmental and health impacts of plastic waste and marine litter. To tackle these issues, the EU banned single-use plastics and microplastics, which are often used in personal care products, and plans to ensure all plastic packaging across Europe is either recyclable or reusable by 2030.

Global skincare market, by region

Global skincare market, by region

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What are the key categories in the global skincare market?

The key categories in the global skincare market are body care, facial care, hand care, depilatories and makeup up remover. Body care is the second largest skincare category in the global skincare sector. For each region, this skincare category shares a good value. The body care category dominated the skincare market in the Netherlands. Nivea and Shiseido are the leading brands in body care category. In 2020, the facial care category held the highest value and volume shares. The facial care category is set to be the fastest-growing category. The facial care category is expected to increase its share in the Americas skincare sector during the forecast period. Hand care is the third largest skincare category in the global skincare sector. Nivea was the leading hand care brand in 2020. Private labels accounted for largest share in hand care category. Depilatories account for the fourth highest category in the global skincare sector. It is estimated to grow during the forecast period. Veet dominated the depilatories category in 2020.

Global skincare market, by category

Global skincare market, by category

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Which are the key players in the global skincare market?

Beiersdorf Ag, Procter & Gamble, Shiseido Company Limited, Unilever, L’Oréal S.A., Johnson & Johnson Services Inc, Amorepacific Corporation, Kao Corporation, Mary Kay Inc., The Estée Lauder Companies Inc., Natura& Co, and Oriflame Cosmetics S.A. are the key players in the global skincare market.

Global skincare market, by key players

Global skincare market, by key players

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Market report scope

Market size (year – 2020) $128.2 billion
Growth rate (CAGR) >3%
Base year for estimation 2020
Forecast Period 2021-2025
Key categories Body Care, Depilatories, Facial Care, Hand Care, And Make-Up Remover
Key regions The Asia-Pacific, The Middle East & Africa, The Americas, Western Europe, and Eastern Europe
Key countries Thailand, South Korea, Australia, Canada, the US, the Netherlands, Spain, Poland, and Russia
Key companies Beiersdorf Ag, Procter & Gamble, Shiseido Company Limited, Unilever, L’Oréal S.A., Johnson & Johnson Services Inc, Amorepacific Corporation, Kao Corporation, Mary Kay Inc., The Estée Lauder Companies Inc., Natura& Co, and Oriflame Cosmetics S.A.

  

  • Provides an overview of current industry scenario regarding the future outlook in terms of ingredients, product claims, labelling, and packaging.
  • The analysis also covers regional overview across five regions – Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe – highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Reasons to Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

Key Players

L'Oréal S.A.

Beiersdorf Ag

Unilever

Procter & Gamble

The Estée Lauder Companies Inc.

Shiseido Company Limited

Johnson & Johnson Services Inc

Amorepacific Corporation

Mary Kay Inc.

Kao Corporation.

Table of Contents

Table of Contents

Executive Summary

Part 1: Sector Overview

Current Scenario and Future Outlook

Global Skincare Sector Overview – What are the Growth Factors, Latest Developments, and Future Inhibitors?

Regional Skincare Overview – What are the Growth Factors, Latest Developments, and Future Inhibitors?

Key Challenges in the Global Skincare Sector

Part 2: Shift In Cosmetics & Toiletries Consumption Patterns

Change in Consumption Levels in the Overall Cosmetics & Toiletries Industry, 2016-2026

Reasons For Shift in Consumption Patterns

Part 4: Identifying High-potential Countries By Region

Analysis of 10 Countries on the Basis of Risk-Reward Analysis (Market Assessment, Economic Development,

Sociodemographic, Governance Indicators, and Technological Infrastructure)

Part 4: Country Deep Analysis

High-Potential Country Analysis

Future Outlook

Part 5: Competitive Landscape

Leading Companies by Value – Global

Price Segmentation by Category in the Global Skincare Sector

Leading Companies and Brands Share Analysis by Price Segmentation – Global

Leading Companies and Brands Share Analysis by Price Segmentation – Regional

Part 6: Competitive Landscape – Market Analysis

Part 7: Market Share Of Private Label

Private Label Share Analysis by Region

Private Label Share Analysis by Category

Part 8: Key Distribution Channels

Share of Key Distribution Channels – Global and Regional Level

Part 9: Key Packaging Formats

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Appendix

Definitions

About Globaldata

List of Tables

List of Tables

Change in consumption levels in the overall food industry, 2016-2026

Change in consumption levels in the overall food industry: Asia-Pacific, 2016-2026

Change in consumption levels in the overall food industry: Middle East & Africa, 2016-2026

Change in consumption levels in the overall food industry: Americas, 2016-2026

Change in consumption levels in the overall food industry: Western Europe, 2016-2026

Change in consumption levels in the overall food industry: Eastern Europe, 2016-2026

Identifying high-potential countries, risk-reward analysis: Asia-Pacific

Identifying high-potential countries, risk-reward analysis: Middle East & Africa

Identifying high-potential countries, risk-reward analysis: Americas

Identifying high-potential countries, risk-reward analysis: Western Europe

Identifying high-potential countries, risk-reward analysis: Eastern Europe

South Korea: Market size analysis of top seven cities by category

Indonesia: Market size analysis of top 10 cities by category

Chile: Volume analysis of top five cities by category (million units), 2021

Argentina: Market size analysis of top two cities by category

Canada: Market size analysis of top 10 cities by category

Sweden: Market size analysis of top four cities by category

Denmark: Market size analysis of top four cities by category

Poland: Market size analysis of top 10 cities by category

Turkey: Market size analysis of top 10 cities by category

Top five companies’ share by brand and price segmentation (in value terms) in the skincare sector, 2021 – Global

Top five companies’ share by brand and price segmentation (in value terms) in the skincare sector, 2021 – Asia-Pacific

Top five companies’ share by brand and price segmentation (in value terms) in the skincare sector, 2021 – Middle East & Africa

Top five companies’ share by brand and price segmentation (in value terms) in the skincare sector, 2021 – Americas

Top five companies’ share by brand and price segmentation (in value terms) in the skincare sector, 2021 – Western Europe

Top five companies’ share by brand and price segmentation (in value terms) in the skincare sector, 2021 – Eastern Europe

Key brands – Body care, 2021

Key brands – Depilatories, 2021

Key brands – Facial care, 2021

Key brands – Hand care, 2021

Key brands – Make-up remover, 2021

Private label value and share by region, 2016-2021

Private label value sales ($ million) and share (%) by category, 2021

Leading distribution channels by region (% share by value), 2021

List of Figures

List of Figures

Key categories by value and volume, 2021 vs. 2026 – Global

Key categories by value and volume, 2021 vs. 2026 – Asia-Pacific

Key categories by value and volume, 2021 vs. 2026 – Middle East & Africa

Key categories by value and volume, 2021 vs. 2026 – Americas

Key categories by value and volume, 2021 vs. 2026 – Western Europe

Key categories by value and volume, 2021 vs. 2026 – Eastern Europe

South Korea: Category share

South Korea: Consumption by gender

South Korea: Consumption by age group

South Korea: Consumption by education

South Korea: Consumption by degree of urbanization

South Korea: Volume growth analysis of top seven cities

South Korea: Top seven cities’ contribution to volume growth

Indonesia: Category share

Indonesia: Consumption by gender

Indonesia: Consumption by age group

Indonesia: Consumption by education

Indonesia: Consumption by degree of urbanization

Indonesia: Volume growth analysis of top 10 cities

Indonesia: Top 10 cities’ contribution to volume growth

Nigeria: Category share

Chile: Category share

Chile: Consumption by gender

Chile: Consumption by age group

Chile: Consumption by education

Chile: Consumption by degree of urbanization

Chile: Volume growth analysis of top three cities

Chile: Top three cities’ contribution to volume growth

Argentina: Category share

Argentina: Consumption by gender

Argentina: Consumption by age group

Argentina: Consumption by education

Argentina: Consumption by degree of urbanization

Argentina: Volume growth analysis of top two cities

Argentina: Top two cities’ contribution to volume growth

Canada: Category share

Canada: Consumption by gender

Canada: Consumption by age group

Canada: Consumption by education

Canada: Consumption by degree of urbanization

Canada: Volume growth analysis of top 10 cities

Canada: Top 10 cities’ contribution to volume growth

Sweden: Category share

Sweden: Consumption by gender

Sweden: Consumption by age group

Sweden: Consumption by education

Sweden: Consumption by degree of urbanization

Sweden: Volume growth analysis of four two cities

Sweden: Top four cities’ contribution to volume growth

Denmark: Category share

Denmark: Consumption by gender

Denmark: Consumption by age group

Denmark: Consumption by education

Denmark: Consumption by degree of urbanization

Denmark: Volume growth analysis of four two cities

Denmark: Top four cities’ contribution to volume growth

Poland: Category share

Poland: Consumption by gender

Poland: Consumption by age group

Poland: Consumption by education

Poland: Consumption by degree of urbanization

Poland: Volume growth analysis of top 10 cities

Poland: Top 10 cities’ contribution to volume growth

Turkey: Category share

Turkey: Consumption by gender

Turkey: Consumption by age group

Turkey: Consumption by education

Turkey: Consumptiony degree of urbanization

Turkey: Volume growth analysis of top 10 cities

Turkey: Top 10 cities’ contribution to volume growth

Leading companies in the global skincare sector (% share), 2021

Price segmentation by category in the global skincare sector

Key pack material volume share (%), 2021

Annual volume growth by pack material (%), 2016-2026

Key pack type volume share (%), 2021

Annual volume growth by pack type (%), 2016-2026

Key closure type volume share (%), 2021

Annual volume growth by closure type (%), 2016-2026

Key primary outer volume share (%), 2021

Annual volume growth by primary outer (%), 2016-2026

Frequently Asked Questions

The global skincare market was valued at $128.2 billion in 2020.

 

 

 

 

 

The global skincare market is projected to grow at a CAGR of more than 3% during the forecast period.

The key categories in the global skincare market are body care, facial care, hand care, depilatories and makeup up remover.

The key regions covered in the global skincare market forecast report are the Asia-Pacific, the Middle East & Africa, the Americas, Western Europe, and Eastern Europe.

The key countries in the global skincare market are Thailand, South Korea, Australia, Canada, the US, the Netherlands, Spain, Poland, and Russia.

Beiersdorf Ag, Procter & Gamble, Shiseido Company Limited, Unilever, L’Oréal S.A., Johnson & Johnson Services Inc, Amorepacific Corporation, Kao Corporation, Mary Kay Inc., The Estée Lauder Companies Inc., Natura& Co, and Oriflame Cosmetics S.A. are the key companies in the global skincare market.

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