Skincare Market Opportunities, Trends, Growth Analysis and Forecast to 2027

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Skincare Market Report Overview

The skincare market size was $131.5 billion in 2022. The market is expected to grow at a CAGR of more than 3% during 2022-2027. The rising purchasing power among consumers and changing lifestyles are driving sales in the skincare sector. Expanding urban populations, especially in developing countries, are also stimulating sales. Furthermore, the consumer inclination towards these products has increased owing to rising awareness of skin issues and conditions, mainly in regions impacted by environmental problems such as pollution and exposure to UV rays.

Skincare Market Outlook 2022-2027 ($ Billion)

Skincare Market Outlook 2022-2027 (USD Billion)

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The skincare market research report provides an overview of the current skincare sector and its outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers a regional overview of skincare across five regions including Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe, highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions. The report assesses high-potential countries in each region and provides country-wise deep dive insights. Furthermore, the report covers business-related information on some of the leading brands, key distribution channels, and packaging material insights.

Market Size (2022) $131.5 billion
CAGR (2022-2027) >3%
Key Categories Facial Care, Body Care, Hand Care, Depilatories, Make-up Remover
Key Regions Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe
High-Potential Countries Canada, Chile, China, Czech Republic, Germany, Indonesia, Japan, Poland, Saudi Arabia, and Sweden
Key Distribution Channels E-Retailers, Hypermarkets & Supermarkets, Health & Beauty Stores, Parapharmacies/drugstores, and Others
Key Pack Material Rigid Plastics, Flexible Packaging, Glass, Paper & Board, and Rigid Metal
Key Pack Type Bottle, Tube, Tub, Jar, and Others
Key Leading Players L’Oréal, Estée Lauder, Beiersdorf, Unilever, Proctor & Gamble, Private Label, and Others

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Skincare Market Dynamics

Consumers have become highly selective while purchasing skincare products, owing to health and environmental considerations. There is thus a growing desire for skincare products with claims such as “cruelty-free”, “sustainable”, or “chemical-free”. Encouraged by this, manufacturers are launching products that are marketed as being natural/organic, sustainable, and free from artificial preservatives.

Additionally, rising concerns over personal appearance will push demand for skincare products. Over the years, consumers have increasingly shown a preference for natural/organic ingredients in this sector. In addition, their increasing knowledge of their skin type will drive the use of ingredients such as vitamins, hyaluronic acid, argan oil, jojoba oil, and niacinamide to gain clean-label positioning.

Skincare Market Segmentation by Categories

The key categories in the skincare market are facial care, body care, hand care, depilatories, make-up remover. In 2022, the facial care category dominated the skincare market share. The rising purchasing power among consumers and changing lifestyles are driving sales in the skincare sector. Additionally, growing consumer concerns over personal appearance are strengthening the demand for facial care and body care products.

Skincare Market Analysis by Categories, 2022 (%)

Skincare Market Analysis by Categories, 2022 (%)

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Skincare Market Segmentation by Regions

The key regions in the skincare market are Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe. In 2022, the Asia-Pacific led the skincare market with China, Japan, and South Korea emerging as the leading revenue-generating economies in the region. Rapid urbanization and rising disposable income in the Asia-Pacific region are driving sales of skincare products.

Also, there is an increasing demand for personalized and specific skincare products owing to different skin types and conditions. This has led to the introduction of innovative products by manufacturers that align closely with these consumer needs.

Skincare Market Analysis by Region, 2022 (%)

Skincare Market Analysis by Region, 2022 (%)

The key high-potential countries identified in the skincare market are Canada, Chile, China, Czech Republic, Germany, Indonesia, Japan, Poland, Saudi Arabia, and Sweden. Toronto was Canada’s largest skincare market in 2022, Santiago was the largest city for skincare products in Chile, and Chongqing emerged as the largest skincare market in China.

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Skincare Market Segmentation by Distribution Channels

The key distribution channels in the skincare market are e-retailers, hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, and others. In 2022, e-retailers were the leading distribution channel segment. The leadership of e-retailers can be attributed to the increasing penetration of the internet across the globe and to consumers increasingly preferring online channels for buying skincare items because of convenience and the greater variety of products.

Skincare Market Analysis by Distribution Channel, 2022 (%)

Skincare Market Analysis by Distribution Channel, 2022 (%)

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Skincare Market Segmentation by Pack Materials

The key pack materials used in the skincare market are rigid plastics, flexible packaging, glass, paper & board, and rigid metal. In 2022, rigid plastics emerged as the mostly used pack material in the skincare market, followed by flexible packaging.

Bottle was the most widely used pack type in the skincare sector in 2022, followed by tube and tub.

Skincare Market Analysis by Pack Materials, 2022 (%)

Skincare Market Analysis by Pack Materials, 2022 (%)

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Skincare Market – Competitive Landscape

Some of the leading skincare market players are L’Oréal, Estée Lauder, Beiersdorf, Unilever, Proctor & Gamble, and Private Label, among others. In 2022, L’Oréal accounted for the highest skincare market share with some of the most prominent brands including Garnier, Biotherm, Dermo Expertise, Lancôme, and L’Oréal Paris among others.

Skincare Market Analysis by Leading Players, 2022 (%)

Skincare Market Analysis by Leading Players, 2022 (%)

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Reasons to Buy

  • Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, which can help companies in revenue expansion.
  • To gain competitive intelligence about leading brands in the sector in the region with formation about their market share and growth rates.

L’Oréal
Estée Lauder
Beiersdorf
Unilever
Procter & Gamble

Table of Contents

Executive Summary

Part 1: Sector Overview

Current Scenario and Future Outlook

Global Skincare Sector Overview – What Are the Growth Factors, Latest Developments, and Future Inhibitors?

Regional Skincare Sector Overview – What Are the Growth Factors, Latest Developments, and Future Inhibitors?

Key Challenges in the Global Skincare Sector

Part 2: Shift in Health & Beauty Value Share Patterns

Change in Consumption Value Levels in Overall Health & Beauty Industry, 2022–27

Reasons for Shift in Consumption Patterns

Part 3: Identifying High-Potential Countries by Region

Analysis of 10 Countries on the Basis of Risk–Reward Analysis (Market Assessment, Economic Development,

Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)

Part 4: Country Deep-Dive

High-Potential Country Analysis

Future Outlook

Part 5: Competitive Environment

Leading Companies by Value – Global

Company and Brand Share Analysis – Global

Company and Brand Share Analysis – by Region

Part 6: Competitive Landscape – Market Analysis

Part 7: Market Share of Private Labels

Private Label Share Analysis by Region

Private Label Share Analysis by Category

Part 8: Key Distribution Channels

Share of Key Distribution Channels – Global and Regional Levels

Part 9: Key Packaging Formats

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Key Closure Type and Primary Outer Type

Part 10: Select Industry Metrics

Global Patent Filings

Global Job Analytics

Global Deals

Appendix

Definitions

Methodology

About GlobalData

Table

Key categories by value and volume, 2022 vs 2027 – Global

Key categories by value and volume, 2022 vs 2027 – Asia-Pacific

Key categories by value and volume, 2022 vs 2027 – Middle East and Africa

Key categories by value and volume, 2022 vs 2027 – Americas

Key categories by value and volume, 2022 vs 2027 – Western Europe

Key categories by value and volume, 2022 vs 2027 – Eastern Europe

China: Category share

China: Consumption by gender

China: Consumption by age group

China: Consumption by education

China: Consumption by degree of urbanization

China: Volume share analysis of top 10 cities (%), 2017–22

Indonesia: Category share

Indonesia: Consumption by gender

Indonesia: Consumption by age group

Indonesia: Consumption by education

Indonesia: Consumption by degree of urbanization

Indonesia: Volume share analysis of top 10 cities (%), 2017–22

Japan: Category share

Japan: Consumption by gender

Japan: Consumption by age group

Japan: Consumption by education

Japan: Consumption by degree of urbanization

Japan: Volume share analysis of top 10 cities (%), 2017–22

Canada: Category share

Canada: Consumption by gender

Canada: Consumption by age group

Canada: Consumption by education

Canada: Consumption by degree of urbanization

Canada: Volume share analysis of top 10 cities (%), 2017–22

Chile: Category share

Chile: Consumption by gender

Chile: Consumption by age group

Chile: Consumption by education

Chile: Consumption by degree of urbanization

Chile: Volume share analysis of top three cities (%), 2017–22

Germany: Category share

Germany: Consumption by gender

Germany: Consumption by age group

Germany: Consumption by education

Germany: Consumption by degree of urbanization

Germany: Volume share analysis of top 10 cities (%), 2017–22

Sweden: Category share

Sweden: Consumption by gender

Sweden: Consumption by age group

Sweden: Consumption by education

Sweden: Consumption by degree of urbanization

Sweden: Volume share analysis of top four cities (%), 2017–22

Czech Republic: Category share

Czech Republic: Consumption by gender

Czech Republic: Consumption by age group

Czech Republic: Consumption by education

Czech Republic: Consumption by degree of urbanization

Czech Republic: Volume share analysis of top four cities (%), 2017–22

Poland: Category share

Poland: Consumption by gender

Poland: Consumption by age group

Poland: Consumption by education

Poland: Consumption by degree of urbanization

Poland: Volume share analysis of top 10 cities (%), 2017–22

Saudi Arabia: Category share

Saudi Arabia: Consumption by gender

Saudi Arabia: Consumption by age group

Saudi Arabia: Consumption by education

Saudi Arabia: Consumption by degree of urbanization

Leading companies in the global skincare sector (% share by value), 2022

Key pack material volume share (%), 2022

Annual volume growth by pack material (%), 2017–27

Key pack type volume share (%), 2022

Annual volume growth by pack type (%), 2017–27

Key closure type volume share (%), 2022

Annual volume growth by closure type (%), 2017–27

Key primary outer type volume share (%), 2022

Annual volume growth by primary outer type (%), 2017–27

Global health & beauty industry patent filings, 2022

Health & beauty industry patent filings by leading companies, 2022

Total health & beauty industry patent filings for key markets, 2022

Total job postings in health & beauty industry by company, 2022

Job postings in health & beauty industry by theme, 2022

Deals in health & beauty industry by geography, 2022

Figures

Change in consumption value levels in overall health & beauty industry, 2022–27

Change in consumption levels in overall health & beauty industry – Asia-Pacific, 2017–27

Change in consumption levels in overall health & beauty industry – Middle East and Africa, 2017–27

Change in consumption levels in overall health & beauty industry – Americas, 2017–27

Change in consumption levels in overall health & beauty industry – Western Europe, 2017–27

Change in consumption levels in overall health & beauty industry – Eastern Europe, 2017–27

Identifying high-potential countries, risk–reward analysis – Asia-Pacific

Identifying high-potential countries, risk–reward analysis – Middle East and Africa

Identifying high-potential countries, risk–reward analysis – Americas

Identifying high-potential countries, risk–reward analysis – Western Europe

Identifying high-potential countries, risk–reward analysis – Eastern Europe

China: Volume share analysis of top 10 cities by category (%), 2022

Indonesia: Volume share analysis of top 10 cities by category (%), 2022

Japan: Volume share analysis of top 10 cities by category (%), 2022

Canada: Volume share analysis of top 10 cities by category (%), 2022

Chile: Volume share analysis of top three cities by category (%), 2022

Germany: Volume share analysis of top 10 cities by category (%), 2022

Sweden: Volume share analysis of top four cities by category (%), 2022

Czech Republic: Volume share analysis of top four cities by category (%), 2022

Poland: Volume share analysis of top 10 cities by category (%), 2022

Top five companies’ shares by brand (in value terms) in global skincare sector, 2022

Top five companies’ shares by brand (in value terms) in Asia-Pacific skincare sector, 2022

Top five companies’ shares by brand (in value terms) in Middle East and Africa skincare sector, 2022

Top five companies’ shares by brand (in value terms) in Americas skincare sector, 2022

Top five companies’ shares by brand (in value terms) in Western European skincare sector, 2022

Top five companies’ shares by brand (in value terms) in Eastern European skincare sector, 2022

Key brands – body care, 2022

Key brands – depilatories, 2022

Key brands – facial care, 2022

Key brands – hand care, 2022

Key brands – make-up remover, 2022

Private label value and share by region, 2017–22

Private label value and share by category, 2022

Leading distribution channels by region (% share by value), 2022

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