Industry Insights: Smart Packaging
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This Industry Insights report examines the evolving market for smart packaging, considering its impact on industry and consumers.
Packaging is at the core of a growing information system. Smart packaging increases the impact of packaging beyond its simple role as a physical container. As regulatory compliance reporting and consumer expectations for detailed product information grow, digitalization of packaging is becoming a natural solution. However, smart function can also be physical. Active material and design elements such as temperature sensors are often more critical than connectivity. As a result, smart packaging is proliferating both as a regulatory necessity and another channel for increasing consumer engagement or meeting specific needs, informational and practical/convenient.
Scope
Sustainability is driving innovation in eco-friendly materials and manufacturing, with smart connectivity and active materials facets of this.
Consumers, especially younger generations, express openness toward smart packaging, although this must be cost-effective for them and in combination with more intrinsic product benefits.
Regulations will require increasingly standardized on pack and digitally traceable information to support transparency and accountability against EPR and other streams of reporting.
In an age of consumer skepticism, transparency in brand stories, ingredients sourcing, etc., can build confidence and quality perceptions.
Reasons to Buy
Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
Gain a broader appreciation of the packaging industry by gaining insights from both within and outside of your sector.
Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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