Business of Soccer Front-of-Shirt Deals – Key Markets Outside Europe
Powered by ![]()
All the vital news, analysis, and commentary curated by our industry experts.
Soccer Report Overview
Soccer is a truly global sport, ranking as the most popular sport in many countries outside of Europe, and is growing in so many others. However, Europe remains the biggest marketplace for club soccer around the world. Many of the most popular teams and players are all playing on the continent in the English Premier League, Italian Serie A, Spanish La Liga, and German Bundesliga. Hence, it is important to understand the landscape of the biggest soccer deals in other markets beyond those in Europe to better understand the global value of the sport.
The ‘Business of Soccer Front-of-Shirt Deals’ research report explores the main front-of-shirt rights in the global soccer market outside of Europe. The report focuses on the 12 major leagues from different continents, looking specifically at the topflight markets in Argentina, Australia, Brazil, Colombia, Egypt, India, Japan, Mexico, Saudi Arabia, South Africa, South Korea, and the US. It explores the main brands affiliated with these teams, highlighting the main industries involved and the history of the partnerships.
Buy the Full Report for More Insights into Soccer
| Key Soccer Leagues | · Primera Division
· A-League · Campeonato Brasileiro Serie A · Categoria Primera A · Egyptian Premier League |
| Key Sponsors | · Betsson
· Sur Finanzas · Macro · AIA |
| Enquire & Decide | Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase. |
Business of Soccer – Key Individual Leagues
Argentina: Boca Juniors and River Plate are the two standout teams in Argentina in terms of fanbase and history of success. Both teams play in the capital area of Buenos Aires and compete in the most fierce and famous rivalry in domestic soccer in the country. Boca Juniors’ high-value deal with Betsson is one of the biggest active contracts on display in 2024. Moreover, Sur Finanzas and Macro are two common big-rights partners in Argentinian soccer, and both have been active in the market recently.
Australia: Melbourne City is just one of a few clubs around the world owned by the City Football Group along with Manchester City and Girona FC. As such, Melbourne City has been sharing the same kit supplier and front-of-shirt rights with its sister clubs.
Melbourne Victory’s new partnership with the insurance and pensions brand AIA is one of the most notable deals from an international perspective. The brand’s recent sponsorship activity has been focused on soccer and Aussie rules football. AIA boasts an international growth strategy that has seen it venture outside of its usual markets.
Brazil: Brazil is one of the biggest soccer markets around the world because of the success of the national team as the most successful in FIFA World Cup history as well as due to the landscape of its club competitions. The league is home to some of the biggest talent in the world and includes many globally recognized teams such as Gremio, Flamengo, and Palmeiras. Betting brands continue to boast a huge presence in the Brazilian market. The gambling market is related to the majority of the new deals announced over the past 12 months, as teams continue to look to the industry for greater shirt rights revenue.
Soccer Analysis by Sponsors, 2024
Buy the Full Report for More Sponsor Insights into Soccer
Scope
The report provides:
- Key developments in the global soccer league market in 2024.
- Key insight into the main front-of-shirt landscape of soccer outside of the main markets in Europe.
- Some industry-leading insight and analysis of the single most popular sport in the world.
- Emphasis on the smaller markets internationally.
Key Highlights
The report focuses on a strong breakdown of the 12 individual leagues, including every active deal in the top flight. The report offers a greater breakdown of the market, highlighting the key industries involved and the durability of the partnerships. It also offers a good overview of the market from a brand perspective, understanding which brands are most globally targeting soccer.
Reasons to Buy
Soccer is the biggest sport in the world and its interest goes beyond that of the big markets in Europe. South America has long had a big affiliation with the sport, but the domestic landscape of the sport is evolving into new markets. In particular, there has been substantial growth in North America and the Middle East regions over the past few years.
Table of Contents
Table
Figures
Frequently asked questions
-
Which are a few of the most popular soccer leagues outside of Europe?
Primera Division, A-League, Campeonato Brasileiro Serie A, Categoria Primera A, and Egyptian Premier League are a few of the most popular soccer leagues outside of Europe.
-
Which is one of the biggest active soccer deals in Argentina in 2024?
Boca Juniors’ high-value deal with Betsson is one of the biggest active contracts on display in 2024.
-
Which are the leading soccer front-of-shirt sponsors?
A few of the leading soccer front-of-shirt sponsors are Betsson, Sur Finanzas, Macro, AIA, and others.
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745

