Business of Soccer Front-of-Shirt Deals – Rest of the World

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Published: June 09, 2023 Report Code: GDUKSPC112876-ST

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Soccer Front of Shirt Deals Report Overview

The report takes a closer look at the business of the primary front-of-shirt market across 15 wider global soccer markets in 2023, highlighting trends and insights in the deals being signed. Europe remains the homeland of club soccer, with the most competitive leagues and biggest players on the planet all playing in the likes of England, Spain and Italy but there is far more to soccer than just on this one continent. This report highlights the 15 biggest leagues outside of Europe; these leagues have been highlighted in blue to the right of this text. This offers a diverse and truly global overview of the global market, with four leagues in South America, four in Asia, two in Africa, North America and the Middle East, as well as one in Oceania.

The idea behind this report is to offer greater context into how commercial soccer is outside of the biggest markets in Europe. It highlights and compares some of the biggest deals on the planet and helps identify the current trends and market thinking. It also helps identify how the brands strategize and target soccer leagues outside of Europe and helps understand what happens in markets where there is less global interest in the domestic soccer league. The report offers a clear breakdown of individual leagues and teams to help create a clear understanding of the current landscape. Exploring all leagues from various regions and continents. A full list of estimated ad-reported values linked to each team deal. A clear breakdown of how the brands themselves view the market outside of Europe.

Key Deal Values ·       China – Chinese Super League

·       Saudi Arabia – Saudi Pro League

·       Qatar – Qatar Stars League

·       Brazil – CampeonatoBrasileiro Serie A

·       USA – MLS

·       Others
Key Deals ·       Brazil – Palmeiras (Crefisa)

·       Saudi Arabia – Al Hilal (Jahez)

·       China – Shanghai Port (Roewe)

·       Qatar – AI Sadd (Qatar Airways)

·       USA – LA Galaxy (Herbalife)

·       Others
Key Industries ·       Financial Services

·       Gambling

·       Beverages

·       Construction & Real Estate

·       Retail

·       Others
Key Locations ·       HomeMarket

·       USA

·       Luxembourg

·       Cyprus

·       UAE

·       Others
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Business of Soccer Front-of-Shirt Deals Market – Deal Values

The key deals with the highest values in the Business of Soccer Front-of-Shirt Deals market are China – Chinese Super League, Saudi Arabia – Saudi Pro League, Qatar – Qatar Stars League, Brazil – CampeonatoBrasileiro Serie A, and USA – MLS among Others. In 2023, China is one of the biggest and most sought-after places for brands to become involved with, having the Chinese Super League worth the highest deal value. China has been the emerging soccer markets over the past decade, with this national league having thrown money at developing the standard and popularity of the sport in the country.

Business of Soccer Front-of-Shirt Deals Market by Deal Values

Business of Soccer Front-of-Shirt Deals Market by Deal Values

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Business of Soccer Front-of-Shirt Deals Market – Deals

The key deals in the Business of Soccer Front-of-Shirt Deals market are Brazil – Palmeiras (Crefisa), Saudi Arabia – Al Hilal (Jahez), China – Shanghai Port (Roewe), Qatar – AI Sadd (Qatar Airways), USA – LA Galaxy (Herbalife), and Others. In 2023, Palmeiras in Brazil currently will boast the biggest deals of all, with its Crefisa partnership boasting a reported value of just over $15 million a season. The most recent extension of this deal was announced in 2021 when it agreed on new three-year terms until the end of the 2024 season. As well as Crefisa signing up with a soccer powerhouse and the most successful league side in domestic soccer in the country, the deal also includes branding rights on the teams back of shirt, sleeves, and shorts.

Business of Soccer Front-of-Shirt Deals Market by Deals

Business of Soccer Front-of-Shirt Deals Market by Deals

For more insights on the deals in the Business of Soccer Front-of-Shirt deals market, download a free sample report

Business of Soccer Front-of-Shirt Deals Market Segmentation by Industry

The key industries in the Business of Soccer Front-of-Shirt Deals market are financial services, gambling, beverages, construction & real estate, retail, consumer goods, pharmaceutical & healthcare, telecommunications, and travel & tourism among others. In 2023, the financial services industry was the highest contributing sector to the Business of Soccer Front-of-Shirt deals. The financial services sector has long been a significant investor in the global sports sponsorship market for reasons that have been well addressed throughout this report – predominantly stemming from the opportunity to affiliate with customers in a different way and add emotive experiences to the brand image. Its 45 deals in the market in 2023 include visibility across 12 of the leagues looked at, making it also the most common industry in terms of league coverage.

Business of Soccer Front-of-Shirt Deals Market Analysis by Industry

Business of Soccer Front-of-Shirt Deals Market Analysis by Industry

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Business of Soccer Front-of-Shirt Deals Market – Location Breakdown

The key locations in the Business of Soccer Front-of-Shirt deals are HomeMarket, USA, Luxembourg, Cyprus, UAE, Austria, Japan, Romania, United Kingdom, Cameroon, China, Costa Rica, Curacao, Germany, Italy, Malta, Netherlands, Russia, and Spain. In 2023, the home market will be a favorable and more likely destination for any team for sponsors given the preferable opportunity it gives brands to directly appeal to its primary market.

Business of Soccer Front-of-Shirt Deals Market by Location

Business of Soccer Front-of-Shirt Deals Market by Location

For more insights on the key locations in the Business of Soccer Front-of-Shirt deals market, download a free sample report

Scope

The idea behind this report is to offer greater context to how commercial soccer is outside of the biggest markets in Europe. It highlights and compares some of the biggest deals on the planet and helps identify the current trends and market thinking. It also helps identify how the brands strategize and target soccer leagues outside of Europe, and helps understand what happens in markets where there is less global interest in the domestic soccer league.

Key Highlights

A clear breakdown of individual leagues and teams to help create a clear understanding of the current landscape. Exploring all leagues from various different regions and continents. A full list of estimated ad reported values linked to each team deal. A clear breakdown of how the brands themselves view the market outside of Europe.

Reasons to Buy

Soccer is the biggest sport on the planet and this report offers a truly international picture of the front-of-shirt landscape. It breaks down the deals by teams, leagues and brands to truly uncover what active deals are in the market in 2023.

Table of Contents

1. Executive Summary

2. Report Introduction

3. League Breakdown

4. Market Overview

5. Appendix

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