Source Market Insights: China
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Chinese consumers fueled a travel and tourism boom, which has grown over the historic period, despite the country’s economic slowdown. Over 120 million Chinese tourists made outbound trips in 2015, an increase of 12% on the previous year.
Scope
• Chinese tourists spent over US$192.2 billion outside mainland China in 2015, a 8.5% rise from the US$177 billion spent in 2014.
Reasons to Buy
Make strategic business decisions using historic and forecast market data related to China’s outbound Travel & Tourism sector
Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
Direct the promotional efforts on most promising markets by identifying the key source and destination countries.
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