South America Destination Tourism Insight Report including International Arrivals, Domestic Trips, Key Source / Origin Markets, Trends, Tourist Profiles, Spend Analysis, Key Infrastructure Projects and Attractions, Risks and Future Opportunities, 2022 Update

Pages: 52 Published: June 17, 2022 Report Code: GDTT0482MI

The South America region has a diverse variety of attractions including sun and beach destinations, nature, cultural resources, eco-resorts, adventure activities, and gastronomy experiences. Furthermore, most of the South American countries have begun to invest in developing their tourism product through promotional activities. Increasing international arrivals has spurred investment and construction of tourism projects, which is vital to meet the demands of growing inbound flows. Tourism construction projects include new hotels, resorts, airports, railways, roads, and port infrastructure.

Investment in infrastructure will support the growth of international arrivals by effectively equipping the nations with the resources for handling growing visitor numbers and making South America more attractive to tourists. Some South American countries have a strong tourism marketing agency, with wide-reaching campaigns and digital presence, which is a key strength when seeking to attract more international visitors. The South America Destination Tourism market report explores the types of travelers that visit the region as well as a SWOT analysis.

What are the key trends in the South America destination tourism market?

Many South American countries are highly dependent on neighboring regional countries to support their tourism economies. Of the South American source markets, Argentina shows the highest propensity for interregional travel, with many of the region’s destinations being overly dependent on Argentina. As COVID-19 has limited outbound travel, the sudden reduction in the number of international tourists from around the world has forced the tourism, hospitality, and transportation industries to address concerns about overdependence on a single market and encourage diversification. Solo-travelers, groups, families, and couples are all attracted to the South America region for natural and cultural tourism, the diverse activities on offer, and often affordable travel experiences. Nevertheless, singles accounted for the largest share of inbound travelers in 2021.

Renowned for its rich culture, recreational activities, and stunning scenery, South America also has all the credentials for a group holiday. The popularity of group travel to South America member countries is helped by the extensive availability of group tour operators, which cater to all holiday types, demographics, source markets, and budgets. Leisure is the leading inbound travel purpose to South America. Furthermore, leisure is the top inbound travel purpose for all the individual South American countries, apart from Venezuela. As a destination, South America has an abundance of characteristics to appeal to any inbound leisure traveler, including cuisine, tradition, nature, city, relaxation, art, and outdoor activities.

What are the key destinations in focus in the South America destination tourism market?

The key destinations in focus in the South America destination tourism market are Colombia, Peru, and Chile.

 Colombia

COVID-19 saw international arrivals to Colombia decline in 2020 amid travel restrictions. However, international arrivals achieved growth in 2021 becoming the most visited South American destination. Strong growth in arrivals is expected to continue as international travel resumes between 2022 and 2025. Leisure travel overwhelmingly dominates the purpose of travel to Colombia. From incredible natural landscapes and UNESCO World Heritage Sites to bustling cities and delicious cuisine, the country has a lot to offer leisure travelers.

Peru

In 2021, Peru became South America’s second most visited destination. Peru has a strong tourism product offering to attract leisure travellers owing to the country’s cultural and natural attractions. A consistent source of inbound spend in the Peruvian meetings, incentives, conventions, and events (MICE) segment is the US, which is the result of outreach programs conducted by commercial offices throughout Peru and the Commission for the Promotion of Peruvian Exports and Tourism (PROMPERÚ).

Chile

Leisure travel overwhelmingly dominates the purpose of international arrivals to Chile. The decline in leisure arrivals can be attributed to a lack of arrivals from Argentina. Chile has a strong tourism product offering to attract leisure travelers owing to the country’s cultural and natural attractions. Chile has endless opportunities for adventure tourists, including white water rafting, trekking, sea-kayak in stunning bays with whales, exploring the alpine beauty of the Lake District, and viewing the salt pans of the surreal Atacama.

What are the key types of holidays in the South America destination tourism market?

The key types of holidays in the South America tourism market are sun and beach holidays, eco holidays, and gastronomy holidays. With ten out of the twelve South American countries touching the sea, with an extensive coastline and several islands, there is a strong sun and beach tourism offering in the South American region. Brazil, Argentina and Chile have all become well-known beach destinations, with offerings for both high-end and budget travelers. Ecotourism has risen in popularity, with an increase in nature-bound activities on offer across the South America region. Ecotourism has risen in popularity, with an increase in nature-bound activities on offer across the South America region.

Determined nature enthusiasts are looking for experiential travel and authentic connections with nature and even local people. Tourism authorities and brands have taken note of this trend, and eco resorts and hotels can now be found across all ten South American countries. Gastronomy plays an integral role in building a competitive destination brand and is a key driver for attracting tourists and bringing benefits to host countries. However, the region’s food industry could benefit from greater advertisement and international exposure by the means of food expos and festivals, with particular emphasis placed on the food industry as a catalyst for tourism in the region.

Who are the key players in the South America destination tourism market?

The key players in the South America tourism market are LATAM, Avianca, Ultra Air, JetSMART, and Sky Airlines.

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Market report scope

Key destinations in focus   Colombia, Peru, and Chile
Key types of holidays Sun and Beach Holidays, Eco Holidays, and Gastronomy Holidays
Key players LATAM, Avianca, Ultra Air, JetSMART, and Sky Airlines

This report provides:

An in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case South America.

Reasons to Buy

  • Obtain a clear and detailed insight into new developments in a burgeoning tourist destination.
  • Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, airlines and hotel developments.
  • Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.

Key Players

LATAM
Avianca
Ultra Air
JetSMART
Sky Airlines

Table of Contents

Table of Contents

Overview

South America Overview

Country Profiles

Key Trends

The Butler’s Curve: South America Destinations

Projects and Developments

Tourism Construction Projects

New Routes

COVID-19 Impact

COVID-19 Impact

Destination Actions

Source Markets

Main Source Markets

Emerging Source Markets

Types of Tourism

Sun and Beach

Eco

Gastronomy

Destination Focus

Colombia

Peru

Chile

Regional Risk and SWOT Analysis

Regional Risk Analysis

SWOT Analysis

Appendix

Frequently Asked Questions

The key destinations in focus in the South America destination tourism market are Colombia, Peru, and Chile.

The key types of holidays in the South America tourism market are sun and beach holidays, eco holidays, and gastronomy holidays.

The key players in the South America tourism market are LATAM, Avianca, Ultra Air, JetSMART, and Sky Airlines.

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