Esports and Sports Sector – Thematic Intelligence

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Esports and Sports Sector Report Overview

Esports is the fastest-growing theme in the gaming sector. These organized multiplayer video game competitions have enjoyed spectacular growth over the last decade due to enormous numbers of fans filling stadiums to watch live events and many more following them on streaming platforms.

The esports market saw a slight decline in 2022, however, it began to recover in 2023 and it is expected that this trend will continue through 2024. The mobile gaming esports industry will grow, offering greater accessibility across a range of devices.

The esports and sports sector thematic intelligence report discusses the esports theme in the gaming sector and the emerging trends that will impact the esports industry in the coming years. It also covers value chain insights, sectoral scorecard analysis, market players, and the competitive landscape within the theme.

Key Trends ·        Technology Trends

·        Macroeconomic Trends

·        Regulatory Trends

Key Value Chain Components ·        Games

·        Events

·        Teams and players

·        Channels

·        End-users

Key Companies ·        Alphabet

·        Amazon

·        Cloud9

·        EA Sports

·        Epic Games

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Esports and Sports Sector Trends

Emerging technology trends, macroeconomic trends, and regulatory trends will shape the esports and sports theme in the coming months.

Technology trends: Gaming has evolved from the conventional PC gaming to the more modern mobile, and console gaming market. The incorporation of virtual reality and generative AI in the gaming sector will transform gaming experiences. Moreover, esports is moving from local area network (LAN)-based wired connectivity to 5G-powered wireless connections for fast, portable, and uninterrupted streaming content.

Macroeconomic trends: Rising investments and the launch of esports franchise leagues are the key macroeconomic trends that will impact the esports theme in the coming months. Furthermore, attracting viewers through prize pools and traditional sports clubs is boosting the esports industry.

Regulatory trends: Regulations including the Personal Information Protection Act (PIPA) and Personal Information Protection Law (PIPL) are controlling the sports sector. Digital Personal Data Protection Act and other data privacy laws are also expected to impact the digital gaming industry.

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Esports Industry Value Chain Insights

The esports industry value chain comprises games, events, teams and players, channels, sponsorship and investment, and end-users.

Games: Games spanning a range of genres are driving the popularity of esports. Currently, multiplayer online battle arena (MOBA), first-person shooter (FPS) games, and battle royale games are the key revenue generators. Real-time strategy (RTS) games such as StarCraft II and the collectible card game (CDG) Hearthstone are also among the top-grossing esports games. Additionally, fighting games such as Super Smash Bros, Apex Legends, and Mortal Kombat 11 and sports games like FIFA, NBA 2K, Madden NFL, and Rocket League are also popular. Games are at the heart of esports, and the industry ecosystem is built around them. Consequently, game developers and publishers will always be the key enablers and beneficiaries of, the esports theme.

Esports Industry Value Chain Insights

Esports Industry Value Chain Insights

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Esports and Sports Industry – Competitive Landscape

The key companies operating in the esports and sports industry are:

  • Alphabet
  • Amazon
  • Cloud9
  • EA Sports
  • Epic Games
  • Others

Cloud9: Cloud9 is one of the world’s leading esports teams. They field teams in League of Legends, Dota 2, Counter-Strike: Global Offensive, and Hearthstone. The North American esports organization recently announced a partnership with Kia America at the end of 2023. The two brands have come together to create content, help engage fan experiences, and explore the intersection of technology, gaming, and automotive innovation.

Esports and Sports Industry Outlook by Companies

Esports and Sports Industry Outlook by Companies

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This report provides an overview of esports in the sports sector, including the key leaders, a look at some of key trends, an analysis of the industry in terms of market size and growth forecasts, and also a in-depth analysis of the esports value chain and its key players.

Key Highlights

A detailed overview of the key leaders in the esports sector, and also an industry analysis of the esports market size and predicted growth forecast. The report also provides an in-depth analysis of the esports value chain.

Reasons to Buy

For those wanting an in-depth analysis of esports in the sports sector.

AB InBev
Red Bull
Procter & Gamble
Saudi Aramco
State Farm Insurance
Wanda group

Table of Contents

  • 1. Key Information and Background

    • 1.1. Executive Summary
    • 1.2. Introduction

  • 2. Market Insights

    • 2.1. Sponsorship Market Trends
    • 2.2. Automotive Sponsorship Market Trend

  • 3. Sector Analysis

    • 3.1. Sector Summary
    • 3.2. Top Sports by Value and Volume
    • 3.3. Product Category Breakdown
    • 3.4. Key Product Sponsorship Markets Across The Americas
    • 3.5. Biggest Deals
    • 3.6. Top 10 Expiring Deals in 2024

  • 4. Case Study

    • 4.1. NFL and Toyota

  • 5. Brand Analysis

    • 5.1. Brand Summary
    • 5.2. Breakdown of Spend in the Americas Region by Brands’ Home Regions
    • 5.3. Most Active Brands
    • 5.4. Biggest Spenders
    • 5.5. Key Brands Analysis

  • 6. Appendix

    • 6.1. Sources

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