"Squeeze-Dispensing Bottle – Wider Opportunities for the New Packaging Concept" uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format used in Germany byPets Nature GmbH for Salmon Oil for Dogs and Cats, and to consider how it could potentially inspire cross-category innovation.
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a squeeze-dispensing bottle with integral dosing chamber that can be used to facilitate dispensing, and considers how the format could potentially cross over into other categories.
Scope
– Discusses key features and packaging benefits of Pets Nature salmon oil for dogs and cats pack with integral dosing chamber.
– Examines how this pack format taps into consumer trends within GlobalData's TrendSights framework.
– Explores how this pack format could be applied to other product categories.
Reasons to Buy
– Use GlobalData's Packaging Seize+Adapt Concept series to inspire packaging innovation.
– Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
– Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
