Mega-Trend Overview – Sustainability and Ethics: TrendSights Analysis 2025
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This report is part of GlobalData’s TrendSights overview series. This research explores the Sustainability & Ethics mega-trend and its relevance across the FMCG sectors with added focus on retail and Foodservice.
The Sustainability & Ethics mega-trend is being driven by consumers who want to reduce the environmental and social harm linked to their purchasing decisions. As more people aim to live in ways that are greener, fairer, and more responsible, sustainability and ethics are playing a bigger role in what they buy. In response, brands are increasingly focused on improving the sustainability of their operations and taking a more proactive approach to environmental and social responsibility.
Scope
Ethical purchases can focus on harm reduction or improving fairness in the supply chain.
Nearly three quarters of consumers find "sustainable/environmentally-friendly" claims to be "essential/nice-to-have" when making a purchase.
For young generations, "sustainable" means use of natural and organic ingredients.
Key Highlights
- Younger generations are taking greater measures to introduce more sustainable purchasing solutions.
- The importance of ethical production is widely visible in the majority of the FMCG markets.
- Sustainable claims on products are greatly influencing consumers from every age group to purchase a certain product/service.
Reasons to Buy
Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
Understand how new concepts and ideas fit into – or challenge – current consumer trends.
Gain insight and inspiration for innovation programs and new product development.
Johnson & Johnson
The Estée Lauder Companies
Little Green Radicals
Full Moon Pet
British American Tobacco
Philip Morris International
Just Salads
Lidl
The Body Shop
Kind Snacks
Meatly
The Pack
Hazelnut Republic
Feastables
Shiseido
Peachies
La Rustichella
RMS Beauty
Unilever
Perfect Corp
Instacart
Voshbon
Oishii
Sunflower Family
Urban Platter
Natura
Pip & Nut
Cottonsie
Soul Kitchen
Pantalones
L’Oréal
REBBL
Table of Contents
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