Sweden Sports Broadcasting Media (Television and Telecommunications) Market Landscape

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

$1500

The Sweden Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Sweden today, with top-level data and detailed forecasts of key indicators up to 2029. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Scope

Pay-TV operators had 4.4 million subscribers in 2024. Total pay-TV subscriptions will fall by approximately 195,000 over the forecast period, reaching 4.2 million in 2029. Cable was the leading pay-TV platform in 2024 with a 48.8% share of total pay-TV subscriptions, supported by a significant proportion of cable TV accounts via property owners.

Warner Bros. Discovery (WBD), formerly Discovery Networks Sweden, the Swedish arm of Discovery Inc, concluded an exclusive deal to show Swedish soccer’s top-tier Allsvenskan starting in 2020. Under the agreement between WBD and the Swedish Elite Football Association (SEF), which runs for six seasons, sports platform Eurosport promised to take coverage of the league in Sweden to a new level, with enhanced digital content, and make it more accessible and affordable for fans.

Total mobile subscriptions in Sweden reached 44.8 million by the end of 2024. There were 29.7 million SIM cards for M2M. However, Swedish M2M SIM cards are not necessarily used within Sweden, but also by customers abroad. Over the next five years, total mobile subscriptions will grow at a CAGR of 9.7%, bringing the country’s total to 71.2 million by 2029, supported by continued growth in smartphone subscriptions, and rising adoption of M2M/IoT applications.

Total fixed broadband lines in Sweden will increase from 4.5 million in 2024 to 5.3 million by the end of 2029, supported by investment in fixed infrastructure development by operators and the government.

Reasons to Buy

This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Swedish television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.

Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Sweden’s pay-TV, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.

With 19 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

Allente
Amazon Prime Video
Bredband2
SVT
Tele2
Telenor
Telia
Three
TV4
Viaplay
Warner Bros Discovery

Table of Contents

Population and household context

Television services market

Sports rights market

Mobile services market: Handsets

Fixed broadband services market: Residential

Total services revenue

Data tables

Sweden Sports Broadcasting Media (Television and Telecommunications) Market Landscape standard reports
Currency USD
$1,500

Can be used by individual purchaser only

$3,000

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Sweden Sports Broadcasting Media (Television and Telecommunications) Market Landscape in real time.

  • Access a live Sweden Sports Broadcasting Media (Television and Telecommunications) Market Landscape dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.