Switzerland Cards and Payments – Opportunities and Risks to 2029

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GlobalData’s ‘Switzerland Cards and Payments: Opportunities and Risks to 2029' report provides detailed analysis of market trends in the Switzerland cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cards, credit transfers, cash, direct debits and cheques during the review-period (2020–24e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2025f–29f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

GlobalData’s ‘Switzerland Cards and Payments: Opportunities and Risks to 2029' report provides top-level market analysis, information and insights into the Switzerland cards and payments industry, including –
– Current and forecast values for each market in the Switzerland cards and payments industry, including debit, credit and charge cards.
– Detailed insights into payment instruments including cards, credit transfers, cash, direct debits and cheques. It also, includes an overview of the country's key alternative payment instruments.
– Ecommerce market analysis.
– Analysis of various market drivers and regulations governing the Switzerland cards and payments industry.
– Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
– Comprehensive analysis of consumer attitudes and buying preferences for cards.
– The competitive landscape of the Switzerland cards and payments industry.

Scope

– Card market size in terms of number of cards, value and volume of transactions in the Switzerland along with detailed card segmentation of debit, credit and charge cards available in the country.

– Market sizing and analysis of major payment instruments including cards, credit transfers, cash, direct debits, and cheques.

– Payment market trends and growth for both historical and forecast period

– Competitor analysis with detailed insights into leading card issuers and schemes.

– Comprehensive analysis of consumer attitudes and buying preferences for cards.

– A detailed snapshot of country's key alternative payment brands.

Key Highlights

The SIC5 Instant Payment system is an additional to the Swiss Interbank Clearing (SIC) system launched by SIX and the SNB. The system launched its first phase on November 17, 2023, with necessary technical conditions for immediate payments. The second phase was launched for banks on August 20, 2024. Operating 24/7 and 365 days a year, SIC5 enables real-time fund settlements within 10 seconds and supports account-to-account transactions. By August 2024, nearly 70 banks, representing over 95% of customer payments in Switzerland, were equipped to receive instant payments.

Amid evolving consumer preferences, Switzerland is shifting towards a ‘less cash’ society. Switzerland’s near-100% adult banked population, the launch of instant payments, and the growing adoption of mobile payments are reducing the share of cash. Concurrently, the SNB initiated a pilot project in December 2023 to explore the development of a digital currency. The participating banks included Banque Cantonale Vaudoise (BCV), Basler Kantonalbank, Commerzbank, Hypothekarbank Lenzburg, UBS, and Zürcher Kantonalbank. In June 2024, the SNB announced its decision to extend Project Helvetia III, its wholesale central bank digital currency (CBDC) pilot, for an additional two years.

The integration of contactless payments into the public transportation system has significantly hastened their adoption. In December 2022, SwissPass, a travel card for public transport, introduced a contactless feature. This enhancement allows users to purchase public transport tickets without the need for cash at all sales points and ticket vending machines. To acquire a SwissPass card, passengers may register online. They can then complete transactions by tapping their contactless card at the payment terminal.

Reasons to Buy

– Make strategic business decisions, using top-level historic and forecast market data, related to the Switzerland cards and payments industry and each market within it.

– Understand the key market trends and growth opportunities in the Switzerland cards and payments industry.

– Assess the competitive dynamics in the Switzerland cards and payments industry.

– Gain insights into marketing strategies used for various card types in Switzerland.

– Gain insights into key regulations governing the Switzerland cards and payments industry.

TWINT
Apple Pay
Google Pay
Swiss Interbank Clearing
SIX
SNB
SIC5
Banque Cantonale Vaudoise (BCV)
Basler Kantonalbank
Commerzbank
Hypothekarbank Lenzburg
UBS
Swiss Bankers Association
Zürcher Kantonalbank
CembraPay
Swissbilling
Swiss Competition Commission (COMCO)
Mastercard
Garmin Pay
SwatchPAY
Visa
Alpian
Bank Cler
Bank EEK
Credit Suisse
Habib Bank
Neon Switzerland
BLKB
Bank Linth
CBH Bank
Bank Cler
PostFinance
YAPEAL
American Express
Manor
Christ Watches & Jewelry
Bongénie-Grieder
Klarna
PayPal
Samsung Pay
Click to Pay
SPAR
Yoordi
Swiss4
Corner
EasyPark
myPOS

Table of Contents

Table of Contents

1. Executive Summary

2. Market Overview

3. Payment Instruments

4. Card-Based Payments

5. Ecommerce Payments

6. Alternative Payments

7. Payment Innovation

8. Job Analysis

9. Payment Infrastructure and Regulation

10. Appendix

Table

Key facts, 2024e

Benchmarking of payment cards, 2024e

Payment instrument transaction values (LCU), 2020–29f

Payment instrument transaction values ($), 2020–29f

Payment instrument transaction volumes (units), 2020–29f

Payment cards in circulation by type (units), 2020–29f

Volume of payment card transactions (units), 2020–29f

Value of payment card transactions (LCU), 2020–29f

Value of payment card transactions ($), 2020–29f

Debit cards in circulation (units), 2020–29f

Debit card transaction volumes, 2020–29f

Debit card transaction values (LCU), 2020–29f

Debit card transaction values ($), 2020–29f

Debit cards in circulation by scheme (units), 2020–24e

Debit card transaction values by scheme (LCU), 2020–24e

Debit card transaction values by scheme ($), 2020–24e

Debit cards in circulation by issuer (units), 2020–24e

Debit cards transaction value by issuer (LCU), 2020–24e

Debit cards transaction value by issuer ($), 2020–24e

credit and charge cards in circulation (units), 2020–29f

credit and charge card transaction volumes, 2020–29f

credit card and charge transaction values (LCU), 2020–29f

credit and charge card transaction values ($), 2020–29f

credit and charge card in circulation by scheme (units), 2020–24e

credit and charge card transaction values by scheme (LCU), 2020–24e

credit and charge card transaction values by scheme ($), 2020–24e

credit and charge card in circulation by issuer (units), 2020–24e

credit and charge card transaction value by issuer (LCU), 2020–24e

credit and charge card transaction value by issuer ($), 2020–24e

Figures

Inflation rate

GDP growth rate

Payment instruments transaction value and volume

Card penetration

Card payments by value

Debit card frequency of payments and average transaction value

Debit card schemes transaction value and volume

Debit card issuers by number of cards and transaction value

Credit and Charge card frequency of payments and average transaction value

Credit and Charge card schemes transaction value and volume

Credit and Charge card issuers by number of cards and transaction value

E-commerce transaction value

Active jobs intensity in the country

Number of POS terminals and ATMs

Switzerland Cards and Payments – Opportunities and Risks to 2029 standard reports
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