Travel and Tourism in Italy to 2020

All the vital news, analysis, and commentary curated by our industry experts.

$1950

Buy Report

Published: July 01, 2016 Report Code: TT0317MR-ST

Report Overview
Key Players
Table of Contents
Table
Figures

Inbound tourism in Italy registered good growth in 2015, supported by the Milano Expo, which attracted five million international visitors. International arrivals are projected to grow at an average annual rate of 3.3% over 2016–2020. Weak economic growth and a high unemployment rate are expected to limit the growth of outbound tourism and encourage the growth of domestic tourism.

Scope

• Italy’s travel and tourism market continued to grow in 2015. Both domestic and inbound tourism received a boost from Expo Milano, a universal exposition (held in Milan from May 1 to October 31, 2015). According to the study conducted by the regional chamber of commerce “Monza and Brianza Chamber of Commerce”, as of August 2015, the Milan Expo brought in €100 million (US$111.1 million) for the Italian economy. The Expo attracted 16 million domestic tourists and five million international visitors. This also had a positive effect on hotel occupancy rates and RevPAR in Milan. Occupancy rate gained as much as 53.4% in August, 43.5% in September, and 36.5% in October. Inbound trips totaled 50.8 million in 2015, up by 4.6%, while domestic trips expanded by 3.6%. Furthermore, the depreciation of the Euro against the US dollar resulted in strong growth of 14.4% in arrivals from the US. Over the forecast period (2016–2020), inbound trips are projected to grow at an average annual rate of 3.3% to reach 59.8 million by 2020. Domestic and outbound trips are projected to grow at a CAGR of 2.1% and 2.9%, respectively, over the forecast period

• For the luxury market in Europe, Chinese tourists are considered to be high spenders compared to Italians, Russians, and Britons. In order to make Chinese tourists feel safer following the terror attacks in France and Brussels, Italy deployed some Chinese police officers (wearing the same uniform that they wear in their home country) for two weeks in May to patrol along with Italian officers on the streets of Milan and Rome

• According to Mohamed Abdel Gabbar, head of Foreign Tourism at the Egyptian Tourism Authority (ETA), there has been a drop of almost 90% in Italians booking holidays to Egypt in 2016, compared to the summer season of 2015. The killing of Mexican tourists in September 2015, the downing of the Russian chartered passenger plane Metrojet Flight 9268, and the death of an Italian student, Guilio Regeni, on the streets of Cairo were the main reasons for this steep downfall.

Reasons to Buy

Make strategic business decisions using historic and forecast market data related to Italy’s Travel & Tourism sector

Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

Direct promotional efforts on the most promising markets by identifying the key source and destination countries.

Ryanair
Gruppo Alitalia – Cai
Easyjet Plc.
IAG Group
Deutsche Lufthansa AG
Best Western
Accor Group
Dimore d'Epoca
NH Hotels
Intercontinental Hotel Group
UNA Hotels and Resorts
Blu Hotels & Resorts
Starwoods Hotel
Marriott Group of Hotels and Starhotels

Executive Summary

Introduction

Travel and Tourism Sector in Context

Domestic Tourism

• Market summary and key developments in Italian domestic tourism market

• Historical and projected figures for domestic trips and domestic expenditure in Italy

• Domestic trips–trips by purpose of visit and by season, average length of trip and overnight stays

Inbound Tourism

• Market summary and key developments in Italian inbound tourism market

• Historical and projected figures for inbound trips and inbound expenditure in Italy

• Tourist arrivals from top 10 countries to Italy

• Inbound trips–trips by purpose of visit and mode of transport

• Inbound trips–average length of trip and overnight stays

Outbound Tourism

• Market summary and key developments in Italian outbound tourism market

• Historical and projected figures for outbound trips and outbound expenditure in Italy

• Tourist departures to top 10 countries from Italy

• Outbound trips–trips by purpose of visit and mode of transport

• Outbound trips–average length of trip and overnight stays

Airlines

• Market summary and key developments in Italian airlines industry

• Revenues and seats sold in Italian airlines market

• Low cost airlines in Italy–seats available, seats sold and load factor

• Low cost airlines in Italy–total revenue and revenue per customer

• Low cost airlines in Italy–revenue generating passenger kilometers versus kilometers available

• Full service airlines in Italy–seats available, seats sold and load factor

• Full service airlines in Italy–total revenue and revenue per customer

• Full service airlines in Italy–revenue generating passenger kilometers versus kilometers available

• Charter airlines in Italy–seats available, seats sold and load factor

• Charter airlines in Italy–total revenue and revenue per customer

• Charter airlines in Italy–revenue generating passenger kilometers versus kilometers available

• Competitive landscape

Hotels

• Market summary and key developments in Italian hotel industry

• Revenues, room nights available and revenue per available room in Italian hotel industry

• Hotel establishments by category and available hotel rooms by category in Italy

• Budget hotels in Italy–revenues, room occupancy rates, room nights available and room nights occupied

• Budget hotels in Italy–revenue per available room and revenue per occupied room

• Budget hotels in Italy–revenue by customer type and guests by customer type

• Midscale hotels in Italy–revenues, room occupancy rates, room nights available and room nights occupied

• Midscale hotels in Italy–revenue per available room and revenue per occupied room

• Midscale hotels in Italy–revenue by customer type and guests by customer type

• Upscale hotels in Italy–revenues, room occupancy rates, room nights available and room nights occupied

• Upscale hotels in Italy–revenue per available room and revenue per occupied room

• Upscale hotels in Italy–revenue by customer type and guests by customer type

• Luxury hotels in Italy–revenues, room occupancy rates, room nights available and room nights occupied

• Luxury hotels in Italy–revenue per available room and revenue per occupied room

• Luxury hotels in Italy–revenue by customer type and guests by customer type

• Competitive Landscape

Car Rental

• Market value of car rental industry in Italy

• Car rental value in Italy by rental type and location, and average revenue per day

• Car rental in Italy–fleet size, rental days and market utilization rate

Travel Intermediaries

• Market value of travel intermediaries industry in Italy

• Travel intermediaries’ online revenues and in-store revenues by provider

Airport Profiles

Market Data

• Domestic tourism

• Inbound tourism

• Outbound tourism

• Airlines

• Hotels

• Car rental

• Travel intermediaries

• Tourism output

• Tourism employment

Appendix

• Travel and tourism sector definitions

Table

Table 1: Domestic Trips – Overnight Stays, 2010–2020

Table 2: Average Length of Domestic Trip, 2010–2020

Table 3: Tourist Arrivals from Top 10 Countries, 2010–2020

Table 4: Inbound Trips – Overnight Stays, 2010–2020

Table 5: Average Length of Inbound Trip, 2010–2020

Table 6: Tourist Departures to Top 10 Countries, 2010–2020

Table 7: Outbound Trips – Overnight Stays, 2010–2020

Table 8: Average Length of Outbound Trip, 2010–2020

Table 9: Seats Available Low Cost Airlines and Load Factor (%), 2010–2020

Table 10: Total Revenue by Low Cost Airlines and Revenue per Customer, 2010–2020

Table 11: Seats Available Full Service Airlines and Load Factor, 2010–2020

Table 12: Total Revenue by Full Service Airlines and Revenue per Customer, 2010–2020

Table 13: Seats Available Charter Airlines and Load Factor, 2010–2020

Table 14: Total Revenue by Charter Airlines and Revenue per Customer, 2010–2020

Table 15: Budget Hotels, Room Occupancy Rates (%)

Table 16: Budget Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010–2020

Table 17: Midscale Hotels, Room Occupancy Rates (%)

Table 18: Midscale Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010–2020

Table 19: Upscale Hotels, Room Occupancy Rates (%)

Table 20: Upscale Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010–2020

Table 21: Luxury Hotels, Room Occupancy Rates (%)

Table 22: Luxury Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010–2020

Table 23: Top 10 Hotels (Volume), 2015

Table 24: Car Rentals: Average Revenue per Day, 2010–2020

Table 25: Car Market Utilization Rate(%), 2010–2020

Table 26: Travel Intermediaries Online Revenues by Type of Tourist, 2010–2020

Table 27: Travel Intermediaries In-Store Revenues by Provider, 2010–2020

Table 28: Number of Domestic Trips by Purpose, 2011–2020

Table 29: Domestic Trips – Overnight Stays, 2011–2020

Table 30: Total Domestic Tourism Expenditure by Category, 2011–2020

Table 31: Average Expenditure per Domestic Tourist by Category, 2011–2020

Table 32: International Arrivals by Region, 2011–2020

Table 33: International Arrivals by Purpose of Visit, 2011–2020

Table 34: International Arrivals by Mode of Transport, 2011–2020

Table 35: Inbound Trips – Overnight Stays, 2011–2020

Table 36: Total Inbound Tourism Expenditure by Category, 2011–2020

Table 37: Average Expenditure per Inbound Tourist by Category, 2011–2020

Table 38: International Departures by Region, 2011–2020

Table 39: International Departures by Purpose of Visit, 2011–2020

Table 40: International Departures by Mode of Transport, 2011–2020

Table 41: Outbound Trips – Overnight Stays, 2011–2020

Table 42: Total Outbound Tourism Expenditure by Category, 2011–2020

Table 43: Average Expenditure per Outbound Tourist by Category, 2011–2020

Table 44: Seats Available by Airline Type, 2011–2020

Table 45: Seats Sold by Airline Type – Business Travel, 2011–2020

Table 46: Seats Sold by Airline Type – Leisure Travel, 2011–2020

Table 47: Load Factor by Airline Type (%), 2011–2020

Table 48: Passenger Kilometers Available by Airline Type, 2011–2020

Table 49: Revenue Generating Passenger Kilometers Available by Airline Type, 2011–2020

Table 50: Revenue per Passenger by Airline Type, 2011–2020

Table 51: Total Revenue by Airline Type, 2011–2020

Table 52: Establishments by Hotel Category, 2011–2020

Table 53: Available Hotel Rooms by Hotel Category, 2011–2020

Table 54: Room Occupancy Rate by Hotel Category (%), 2011–2020

Table 55: Room Nights Available by Hotel Category, 2011–2020

Table 56: Room Nights Occupied by Hotel Category, 2011–2020

Table 57: Average Revenue per Available Room by Hotel Category, 2011–2020

Table 58: Revenue per Occupied Room by Hotel Category, 2011–2020

Table 59: Total Revenue Per Available Room by Hotel Category, 2011–2020

Table 60: Total Revenue by Hotel Category and Customer Type, 2011–2020

Table 61: Guests by Hotel Category and Customer Type, 2011–2020

Table 62: Car Rental – Market Value by Customer Type and Rental Location, 2011–2020

Table 63: Car Rental – Fleet Size, 2011–2020

Table 64: Car Rental Occasions, 2011–2020

Table 65: Car Rental Days, 2011–2020

Table 66: Car Rental – Average Rental Length, 2011–2020

Table 67: Car Rental – Market Utilization Rate (%), 2011–2020

Table 68: Car Rental – Average Revenue per Day, 2011–2020

Table 69: Travel Intermediaries Market Value by Product Type, 2011–2020

Table 70: Travel Intermediaries Online Revenues by Provider, 2011–2020

Table 71: Travel Intermediaries Online Revenues by Type of Tourist, 2011–2020

Table 72: Travel Intermediaries In-store Revenues by Provider, 2011–2020

Table 73: Travel Intermediaries In-store Revenues by Type of Tourist, 2011–2020

Table 74: Travel Agent Revenues from Domestic Tourism by Sales Channel, 2011–2020

Table 75: Travel Agent Revenues from International Tourism by Sales Channel, 2011–2020

Table 76: Tour Operator Revenues from Domestic Tourism by Sales Channel, 2011–2020

Table 77: Tour Operator Revenues from International Tourism by Sales Channel, 2011–2020

Table 78: Other Intermediaries Revenues from Domestic Tourism by Sales Channel, 2011–2020

Table 79: Other Intermediaries Revenues from International Tourism by Sales Channel, 2011–2020

Table 80: Total Tourism Output by Category, 2011–2020

Table 81: Direct Tourism Output by Category, 2011–2020

Table 82: Indirect Tourism Output by Category, 2011–2020

Table 83: Total Tourism Output Generated per Employee by Category, 2011–2020

Table 84: Direct Tourism Output Generated per Employee by Category, 2011–2020

Table 85: Indirect Tourism Output Generated per Employee by Category, 2011–2020

Table 86: Total Tourism Employment by Category, 2011–2020

Table 87: Direct Tourism Employment by Category, 2011–2020

Table 88: Indirect Tourism Employment by Category, 2011–2020

Table 89: Average Salary per Employee by Category, 2011–2020

Table 90: Total Gross Income Generated by Total Tourism Employment by Category, 2011–2020

Figures

Figure 1: Domestic trips, 2010–2020

Figure 2: Domestic expenditure, 2010–2020

Figure 3: Domestic Tourism by Purpose of Visit, 2010–2020

Figure 4: Number of Trips by Season – Domestic & Outbound, 2015

Figure 7: Inbound Trips, 2010–2020

Figure 8: Inbound Expenditure, 2010–2020

Figure 9: Inbound Tourism by Purpose of Visit, 2010–2020

Figure 10: International Arrivals by Mode of Transport, 2010–2020

Figure 11: Outbound Trips, 2010–2020

Figure 12: Outbound Expenditure, 2010–2020

Figure 13: Outbound Trips by Purpose of Visit, 2010–2020

Figure 14: International Departures by Mode of Transport, 2010–2020

Figure 15: Revenues of Airlines Industry, 2010–2020

Figure 16: Seats Sold in Airlines Industry, 2010–2020

Figure 17: Seats Sold by Low Cost Airlines

Figure 18: Revenue Generating Passenger Kilometers, versus Kilometers Available, Low Cost Airlines

Figure 19: Seats Sold by Full Service Airlines

Figure 20: Revenue Generating Passenger Kilometers, versus Kilometers Available, Full Service Airlines

Figure 21: Seats Sold by Charter Airlines

Figure 22: Revenue Generating Passenger Kilometers, versus Kilometers Available, Charter Airlines

Figure 23: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2015

Figure 24: Revenues of Hotel Industry, 2010–2020

Figure 25: Room Nights Available and Revenue per Available Room, 2010–2020

Figure 26: Hotel Establishments by Category, 2010–2020

Figure 27: Available Hotel Rooms by Category, 2010–2020

Figure 28: Total Hotel Revenue, Budget Hotels, 2010–2020

Figure 29: Budget Hotels – Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2010–2020

Figure 30: Budget Hotel Revenue by Customer Type (%), 2015

Figure 31: Budget Hotel Number of Guests by Customer Type (%), 2015

Figure 32: Total Hotel Revenue, Midscale Hotels, 2010–2020

Figure 33: Midscale Hotels – Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2010–2020

Figure 34: Midscale Hotel Revenue by Customer Type (%), 2015

Figure 35: Midscale Hotel Number by Customer Type (%), 2015

Figure 36: Total Hotel Revenue, Upscale Hotels, 2010–2020

Figure 37: Upscale Hotels – Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2010–2020

Figure 38: Upscale Hotel Revenue by Customer Type (%), 2015

Figure 39: Upscale Hotel Number by Customer Type (%), 2015

Figure 40: Total Hotel Revenue, Luxury Hotels, 2010–2020

Figure 41: Luxury Hotels, Revenue per Occupied Room and Revenue per Available Room, 2010–2020

Figure 42: Luxury Hotel Revenue by Customer Type (%), 2015

Figure 43: Luxury Hotel Number by Customer Type (%), 2015

Figure 44: Market Value of Car Rental Industry, 2010–2020

Figure 45: Car Rental Value by Rental Type and Location, 2010–2020

Figure 46: Car Fleet Size, Car Rental Days and Average Rental Length, 2010–2020

Figure 47: Market Value of Travel Intermediaries Industry, 2010–2020

Figure 48: Travel Intermediaries Online Revenues by Provider, 2010–2020

Frequently asked questions

Travel and Tourism in Italy to 2020 standard reports

Currency USD

Single User

$1,950

Can be used by individual purchaser only

Undecided about purchasing this report?

Enquire Before Buying

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS

Related reports

View more Consumer reports

Consumer

New

United States of America (USA) Pates (Savory and Deli Foods)…

Consumer

New

Argentina Pates (Savory and Deli Foods) Market Size, Growth and…

Consumer

New

United Arab Emirates (UAE) Pates (Savory and Deli Foods) Market…

Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Travel and Tourism in Italy to 2020 in real time.

Access a live Travel and Tourism in Italy to 2020 dashboard for 12 months, with up-to-the-minute insights.
Fuel your decision making with real-time deal coverage and media activity.
Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.

Tell me more

Reports

Reports by Sector

Report Type

Travel and Tourism in Italy to 2020

Scope

Reasons to Buy

Table of Contents

Table

Figures

Frequently asked questions

Undecided about purchasing this report?

Get in touch to find out about multi-purchase discounts

Related reports