Travel and Tourism in Malaysia to 2020

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Published: May 01, 2016 Report Code: TT0312MR-ST

Report Overview
Key Players
Table of Contents
Table
Figures

International arrivals to Malaysia declined in 2015, largely due to the airline disasters that took place in 2014 (Malaysian flight MH370 disappeared in March and flight MH17 was shot down on July 17). However, the market is expected to recover and grow by 2% in 2016, driven by the depreciating Malaysian currency.

Scope

• In 2015, Malaysia’s tourism sector saw one of the worst downturns for two decades. Incidents that took place in the airline industry in 2014 were one of the key reasons for this decrease. International arrivals fell by -6% in 2015 and trips from Singapore, Malaysia’s largest source market, which accounts for 50% share of total inbound trips, plunged by -8%. Arrivals from Singapore were effected due to floods, which also impacted arrivals from Thailand, Brunei, and Indonesia, who travel by road, in the first quarter, and the South East Asian haze from late August to October end. A strong Singapore dollar and the availability of more holiday destination choices (such as Japan) also caused a contraction in Singapore arrivals to Malaysia. Domestic trips totaled 77.3 million in 2015 and outbound trips stood at 11.4 million. Canadean expects inbound trips to recover in 2016, fueled by weak Malaysian currency and the Malaysian tourism board’s promotional efforts. Over the forecast period (2016–2020), inbound trips are projected to grow at a CAGR of 4.1% while domestic trips and international departures are expected at 6.4% and 6.2% respectively

• Tourism in Sabah, the third largest state in Malaysia, situated on the island of Borneo, which shares borders with Indonesia and Brunei, has been witnessing a decline in international arrivals in recent years due to security concerns. Since late 2013, the state has recorded several kidnappings of tourists by Abu_Sayyaf militants with the latest (November 2015) being the execution of a Malaysian captive. International arrivals fell by -8.5% in 2014 and -1.8% in 2015

• Despite 4.5% growth in arrivals in 2015, room occupancy rate in Penang declined from 66.4% in 2014 to 54.2% in 2015. This can be largely attributed to an increase in unlicensed hotels in Georgia town (UNESCO world heritage site, the major tourist attraction in the state), which provide accommodation at cheaper rates

Reasons to Buy

Make strategic business decisions using historic and forecast market data related to Malaysia’s Travel & Tourism sector

Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

Direct the promotional efforts on most promising markets by identifying the key source and destination countries.

Air Asia
Malaysia Airlines
Emirates
Malindo Air
Cathay Pacific Airways
Rangkaian Hotel Seri Malaysian Sdn. BHD
Starwood Hotels & Resorts
Sun Inns Hotel
Accorhotels
Tune Hotels
Berjaya Hotels & Resorts
YTL Hotels
OSK Holdings Berhad
Holiday Villa Hotels an

Executive Summary

Introduction

Travel and Tourism Sector in Context

Domestic Tourism

• Market summary and key developments in Malaysian domestic tourism market

• Historical and projected figures for domestic trips and domestic expenditure in Malaysia

• Domestic trips–trips by purpose of visit and by season, average length of trip and overnight stays

Inbound Tourism

• Market summary and key developments in Malaysian inbound tourism market

• Historical and projected figures for inbound trips and inbound expenditure in Malaysia

• Tourist arrivals from top 10 countries to Malaysia

• Inbound trips–trips by purpose of visit and mode of transport

• Inbound trips–average length of trip and overnight stays

Outbound Tourism

• Market summary and key developments in Malaysian outbound tourism market

• Historical and projected figures for outbound trips and outbound expenditure in Malaysia

• Tourist departures to top 10 countries from Malaysia

• Outbound trips–trips by purpose of visit and mode of transport

• Outbound trips–average length of trip and overnight stays

Airlines

• Market summary and key developments in Malaysian airlines industry

• Revenues and seats sold in Malaysian airlines market

• Low cost airlines in Malaysia–seats available, seats sold and load factor

• Low cost airlines in Malaysia–total revenue and revenue per customer

• Low cost airlines in Malaysia–revenue generating passenger kilometers versus kilometers available

• Full service airlines in Malaysia–seats available, seats sold and load factor

• Full service airlines in Malaysia–total revenue and revenue per customer

• Full service airlines in Malaysia–revenue generating passenger kilometers versus kilometers available

• Charter airlines in Malaysia–seats available, seats sold and load factor

• Charter airlines in Malaysia–total revenue and revenue per customer

• Charter airlines in Malaysia–revenue generating passenger kilometers versus kilometers available

• Competitive landscape

Hotels

• Market summary and key developments in Malaysian hotel industry

• Revenues, room nights available and revenue per available room in Malaysian hotel industry

• Hotel establishments by category and available hotel rooms by category in Malaysia

• Budget hotels in Malaysia–revenues, room occupancy rates, room nights available and room nights occupied

• Budget hotels in Malaysia–revenue per available room and revenue per occupied room

• Budget hotels in Malaysia–revenue by customer type and guests by customer type

• Midscale hotels in Malaysia–revenues, room occupancy rates, room nights available and room nights occupied

• Midscale hotels in Malaysia–revenue per available room and revenue per occupied room

• Midscale hotels in Malaysia–revenue by customer type and guests by customer type

• Upscale hotels in Malaysia–revenues, room occupancy rates, room nights available and room nights occupied

• Upscale hotels in Malaysia–revenue per available room and revenue per occupied room

• Upscale hotels in Malaysia–revenue by customer type and guests by customer type

• Luxury hotels in Malaysia–revenues, room occupancy rates, room nights available and room nights occupied

• Luxury hotels in Malaysia–revenue per available room and revenue per occupied room

• Luxury hotels in Malaysia–revenue by customer type and guests by customer type

• Competitive Landscape

Car Rental

• Market value of car rental industry in Malaysia

• Car rental value in Malaysia by rental type and location, and average revenue per day

• Car rental in Malaysia–fleet size, rental days and market utilization rate

Travel Intermediaries

• Market value of travel intermediaries industry in Malaysia

• Travel intermediaries’ online revenues and in-store revenues by provider

Airport Profiles

Market Data

• Domestic tourism

• Inbound tourism

• Outbound tourism

• Airlines

• Hotels

• Car rental

• Travel intermediaries

• Tourism output

• Tourism employment

Appendix

• Travel and tourism sector definitions

Table

Table 1: Domestic Trips – Overnight Stays, 2010–2020

Table 2: Average Length of Domestic Trip, 2010–2020

Table 3: Tourist Arrivals from Top 10 Countries, 2010–2020

Table 4: Inbound Trips – Overnight Stays, 2010–2020

Table 5: Average Length of Inbound Trip, 2010–2020

Table 6: Tourist Departures to Top 10 Countries, 2010–2020

Table 7: Outbound Trips – Overnight Stays, 2010–2020

Table 8: Average Length of Outbound Trip, 2010–2020

Table 9: Seats Available Low Cost Airlines and Load Factor (%), 2010–2020

Table 10: Total Revenue by Low Cost Airlines and Revenue per Customer, 2010–2020

Table 11: Seats Available Full Service Airlines and Load Factor, 2010–2020

Table 12: Total Revenue by Full Service Airlines and Revenue per Customer, 2010–2020

Table 13: Seats Available Charter Airlines and Load Factor, 2010–2020

Table 14: Total Revenue by Charter Airlines and Revenue per Customer, 2010–2020

Table 15: Budget Hotels, Room Occupancy Rates (%)

Table 16: Budget Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010–2020

Table 17: Midscale Hotels, Room Occupancy Rates (%)

Table 18: Midscale Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010–2020

Table 19: Upscale Hotels, Room Occupancy Rates (%)

Table 20: Upscale Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010–2020

Table 21: Luxury Hotels, Room Occupancy Rates (%)

Table 22: Luxury Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010–2020

Table 23: Top 10 Hotels (Volume), 2015

Table 24: Car Rentals: Average Revenue per Day, 2010–2020

Table 25: Car Market Utilization Rate(%), 2010–2020

Table 26: Travel Intermediaries Online Revenues by Type of Tourist, 2010–2020

Table 27: Travel Intermediaries In-Store Revenues by Provider, 2010–2020

Table 28: Number of Domestic Trips by Purpose, 2011–2020

Table 29: Domestic Trips – Overnight Stays, 2011–2020

Table 30: Total Domestic Tourism Expenditure by Category, 2011–2020

Table 31: Average Expenditure per Domestic Tourist by Category, 2011–2020

Table 32: International Arrivals by Region, 2011–2020

Table 33: International Arrivals by Purpose of Visit, 2011–2020

Table 34: International Arrivals by Mode of Transport, 2011–2020

Table 35: Inbound Trips – Overnight Stays, 2011–2020

Table 36: Total Inbound Tourism Expenditure by Category, 2011–2020

Table 37: Average Expenditure per Inbound Tourist by Category, 2011–2020

Table 38: International Departures by Region, 2011–2020

Table 39: International Departures by Purpose of Visit, 2011–2020

Table 40: International Departures by Mode of Transport, 2011–2020

Table 41: Outbound Trips – Overnight Stays, 2011–2020

Table 42: Total Outbound Tourism Expenditure by Category, 2011–2020

Table 43: Average Expenditure per Outbound Tourist by Category, 2011–2020

Table 44: Seats Available by Airline Type, 2011–2020

Table 45: Seats Sold by Airline Type – Business Travel, 2011–2020

Table 46: Seats Sold by Airline Type – Leisure Travel, 2011–2020

Table 47: Load Factor by Airline Type (%), 2011–2020

Table 48: Passenger Kilometers Available by Airline Type, 2011–2020

Table 49: Revenue Generating Passenger Kilometers Available by Airline Type, 2011–2020

Table 50: Revenue per Passenger by Airline Type, 2011–2020

Table 51: Total Revenue by Airline Type, 2011–2020

Table 52: Establishments by Hotel Category, 2011–2020

Table 53: Available Hotel Rooms by Hotel Category, 2011–2020

Table 54: Room Occupancy Rate by Hotel Category (%), 2011–2020

Table 55: Room Nights Available by Hotel Category, 2011–2020

Table 56: Room Nights Occupied by Hotel Category, 2011–2020

Table 57: Average Revenue per Available Room by Hotel Category, 2011–2020

Table 58: Revenue per Occupied Room by Hotel Category, 2011–2020

Table 59: Total Revenue Per Available Room by Hotel Category, 2011–2020

Table 60: Total Revenue by Hotel Category and Customer Type, 2011–2020

Table 61: Guests by Hotel Category and Customer Type, 2011–2020

Table 62: Car Rental – Market Value by Customer Type and Rental Location, 2011–2020

Table 63: Car Rental – Fleet Size, 2011–2020

Table 64: Car Rental Occasions, 2011–2020

Table 65: Car Rental Days, 2011–2020

Table 66: Car Rental – Average Rental Length, 2011–2020

Table 67: Car Rental – Market Utilization Rate (%), 2011–2020

Table 68: Car Rental – Average Revenue per Day, 2011–2020

Table 69: Travel Intermediaries Market Value by Product Type, 2011–2020

Table 70: Travel Intermediaries Online Revenues by Provider, 2011–2020

Table 71: Travel Intermediaries Online Revenues by Type of Tourist, 2011–2020

Table 72: Travel Intermediaries In-store Revenues by Provider, 2011–2020

Table 73: Travel Intermediaries In-store Revenues by Type of Tourist, 2011–2020

Table 74: Travel Agent Revenues from Domestic Tourism by Sales Channel, 2011–2020

Table 75: Travel Agent Revenues from International Tourism by Sales Channel, 2011–2020

Table 76: Tour Operator Revenues from Domestic Tourism by Sales Channel, 2011–2020

Table 77: Tour Operator Revenues from International Tourism by Sales Channel, 2011–2020

Table 78: Other Intermediaries Revenues from Domestic Tourism by Sales Channel, 2011–2020

Table 79: Other Intermediaries Revenues from International Tourism by Sales Channel, 2011–2020

Table 80: Total Tourism Output by Category, 2011–2020

Table 81: Direct Tourism Output by Category, 2011–2020

Table 82: Indirect Tourism Output by Category, 2011–2020

Table 83: Total Tourism Output Generated per Employee by Category, 2011–2020

Table 84: Direct Tourism Output Generated per Employee by Category, 2011–2020

Table 85: Indirect Tourism Output Generated per Employee by Category, 2011–2020

Table 86: Total Tourism Employment by Category, 2011–2020

Table 87: Direct Tourism Employment by Category, 2011–2020

Table 88: Indirect Tourism Employment by Category, 2011–2020

Table 89: Average Salary per Employee by Category, 2011–2020

Table 90: Total Gross Income Generated by Total Tourism Employment by Category, 2011–2020

Figures

Figure 1: Domestic trips, 2010–2020

Figure 2: Domestic expenditure, 2010–2020

Figure 3: Domestic Tourism by Purpose of Visit, 2010–2020

Figure 4: Number of Trips by Season – Domestic & Outbound, 2015

Figure 7: Inbound Trips, 2010–2020

Figure 8: Inbound Expenditure, 2010–2020

Figure 9: Inbound Tourism by Purpose of Visit, 2010–2020

Figure 10: International Arrivals by Mode of Transport, 2010–2020

Figure 11: Outbound Trips, 2010–2020

Figure 12: Outbound Expenditure, 2010–2020

Figure 13: Outbound Trips by Purpose of Visit, 2010–2020

Figure 14: International Departures by Mode of Transport, 2010–2020

Figure 15: Revenues of Airlines Industry, 2010–2020

Figure 16: Seats Sold in Airlines Industry, 2010–2020

Figure 17: Seats Sold by Low Cost Airlines

Figure 18: Revenue Generating Passenger Kilometers, versus Kilometers Available, Low Cost Airlines

Figure 19: Seats Sold by Full Service Airlines

Figure 20: Revenue Generating Passenger Kilometers, versus Kilometers Available, Full Service Airlines

Figure 21: Seats Sold by Charter Airlines

Figure 22: Revenue Generating Passenger Kilometers, versus Kilometers Available, Charter Airlines

Figure 23: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2015

Figure 24: Revenues of Hotel Industry, 2010–2020

Figure 25: Room Nights Available and Revenue per Available Room, 2010–2020

Figure 26: Hotel Establishments by Category, 2010–2020

Figure 27: Available Hotel Rooms by Category, 2010–2020

Figure 28: Total Hotel Revenue, Budget Hotels, 2010–2020

Figure 29: Budget Hotels – Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2010–2020

Figure 30: Budget Hotel Revenue by Customer Type (%), 2015

Figure 31: Budget Hotel Number of Guests by Customer Type (%), 2015

Figure 32: Total Hotel Revenue, Midscale Hotels, 2010–2020

Figure 33: Midscale Hotels – Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2010–2020

Figure 34: Midscale Hotel Revenue by Customer Type (%), 2015

Figure 35: Midscale Hotel Number by Customer Type (%), 2015

Figure 36: Total Hotel Revenue, Upscale Hotels, 2010–2020

Figure 37: Upscale Hotels – Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2010–2020

Figure 38: Upscale Hotel Revenue by Customer Type (%), 2015

Figure 39: Upscale Hotel Number by Customer Type (%), 2015

Figure 40: Total Hotel Revenue, Luxury Hotels, 2010–2020

Figure 41: Luxury Hotels, Revenue per Occupied Room and Revenue per Available Room, 2010–2020

Figure 42: Luxury Hotel Revenue by Customer Type (%), 2015

Figure 43: Luxury Hotel Number by Customer Type (%), 2015

Figure 44: Market Value of Car Rental Industry, 2010–2020

Figure 45: Car Rental Value by Rental Type and Location, 2010–2020

Figure 46: Car Fleet Size, Car Rental Days and Average Rental Length, 2010–2020

Figure 47: Market Value of Travel Intermediaries Industry, 2010–2020

Figure 48: Travel Intermediaries Online Revenues by Provider, 2010–2020

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