Travel and Tourism in Turkey to 2020

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Published: February 01, 2016 Report Code: TT0306MR-ST

Report Overview
Key Players
Table of Contents
Table
Figures

Domestic and outbound tourism recorded strong growth in 2015 while inbound tourism declined. Inbound trips totaled 34.9 million in 2015, down by – 0.5%, which can be largely attributed to Russia’s economic problems, diplomatic issues between Turkey and Russia, rising security concerns after the Arab spring, and the ongoing crisis in Syria. The alleged IS group attack in Istanbul on January 12, 2016 killed 10 German tourists and injured nine. It was the worst attack on German tourists abroad over the past 13 years. Such incidents are expected to keep tourists away from Turkey. Domestic trips were up by 4.5% in 2015, standing at 74.1 million, while outbound trips grew by 11.9% totaling 9.4 million. Growth in the domestic and outbound tourism segments was largely driven by increasing disposable incomes. VFR is the main purpose for domestic travel while leisure is the key reason for inbound and outbound travel. Over the forecast period (2016–2020), inbound trips, domestic trips, and outbound trips are projected to grow at a CAGR of 5.7%, 3.3%, and 9.1% respectively Turkey’s state-owned carrier Turkish Airlines is helping the government boost medical tourism. In December 2015, the airline announced a 50% discount to medical tourists on flight tickets. The airline needs proof that the trip is for healthcare or medical purposes, a passport, electronic copy of the ticket, and registration of entry details at the clinic or hospital where they are being treated. Consequently, the rebate is retrospective and available only after the passenger has paid for their ticket. In recent years, Turkey has gained popularity for medical and spa tourism, supported by the government’s promotion and investment Antalya in Turkey already had 600,000-bed capacity and the Mediterranean resort town is facing oversupply of rooms with 35,000 beds added each year. In 2015, as arrivals from Russia declined sharply, hoteliers slashed prices to increase occupancy rate. This has resulted in affordability and encouraged more domestic travelers to stay in hotels

Scope

Canadean’s report — Travel and Tourism in Turkey to 2020 — provides detailed information on the country’s tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer

• Historic and forecast tourist volumes covering the entire Turkish Travel & Tourism sector

• Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others

• Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics

• Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type – leisure and business travelers

Reasons to Buy

Make strategic business decisions using historic and forecast market data related to Turkey’s Travel & Tourism sector

Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

Direct the promotional efforts on the most promising markets by identifying the key source and destination countries

Turkish Airlines
Pegasus Air
Onur Air
Sun Express
Atlasjet
Wyndham Hotel Group
Hilton Worldwide
InterContinental Hotels Group
Anemon Hotels
Best Western International
Accor Hotels
Starwood Hotels & Resorts Worldwide
Divan Hotel Group
Crystal De Luxe Resor

1 Executive Summary

2 Introduction

3 Travel and Tourism Sector in Context

4 Domestic Tourism

4.1 Market summary and key developments

4.2 Domestic trips and domestic expenditure

5 Inbound Tourism

5.1 Market summary and key developments

5.2 Inbound trips and inbound expenditure

5.3 Tourist arrivals from top 10 countries

6 Outbound Tourism

6.1 Market summary and key developments

6.2 Outbound trips and outbound expenditure

6.3 Tourist departures to top 10 countries

7 Airlines

7.1 Market summary and key developments

7.2 Low cost airlines

7.3 Full service airlines

7.4 Charter airlines

7.5 Competitive landscape

8 Hotels

8.1 Market summary and key developments

8.2 Budget hotels

8.3 Midscale hotels

8.4 Upscale hotels

8.5 Luxury hotels

8.6 Competitive landscape

9 Car Rentals

10 Travel Intermediaries

11 Airport Profiles

12 Market Data

12.1 Domestic tourism

12.2 Inbound tourism

12.3 Outbound tourism

12.4 Airlines

12.5 Hotels

12.6 Car rental

12.7 Travel intermediaries

12.8 Tourism output

12.9 Tourism employment

13 Definitions

14 Methodology

15 About Canadean

16 Disclaimer

Table

N/A

Figures

Figure 1: Executive Summary

Figure 2: Introduction

Figure 3: Travel and Tourism Sector in Context

Figure 4: Market Summary and Key Developments

Figure 5: Domestic Trips and Domestic Expenditure

Figure 6: Domestic Trips by Purpose of Visit, Overnight Stays and Average Length of Trip

Figure 7: Market Summary and Key Developments

Figure 8: Inbound Trips and Inbound Expenditure, 2010-2020

Figure 9: Tourist Arrivals from Top 10 Countries (Thousands), 2010-2020

Figure 10: Inbound Trips by Purpose of Travel and Mode of Transport

Figure 11: Market Summary and Key Developments

Figure 12: Outbound Trips and Outbound Expenditure, 2010-2020

Figure 13: Tourist Departures to Top 10 Countries (Thousand), 2010-2020

Figure 14: Outbound Trips by Purpose of Travel and Mode of Transport

Figure 15: Market Summary and Key Developments

Figure 16: Airline Industry Revenues and Seats Sold

Figure 17: Low Cost Airlines – Seats Available, Revenues, Load Factor and Revenue per Customer

Figure 18: Full Service Airlines – Seats Available, Revenues, Load Factor and Revenue per Customer

Figure 19: Charter Airlines – Seats Available, Revenues, Load Factor and Revenue per Customer

Figure 20: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2015

Figure 21: Market Summary and Key Developments

Figure 22: Hotel Industry Revenues, Rooms Available and Revpar

Figure 23: Hotel Establishments and Hotel Rooms by Category

Figure 24: Budget Hotels – Revenues and Occupancy Rates

Figure 25: Budget Hotels – Revenues and Guests by Customer Type

Figure 26: Midscale Hotels – Revenues and Occupancy Rates

Figure 27: Midscale Hotels – Revenues and Guests by Customer Type

Figure 28: Upscale Hotels – Revenues and Occupancy Rates

Figure 29: Upscale Hotels – Revenues and Guests by Customer Type

Figure 30: Luxury Hotels – Revenues and Occupancy Rates

Figure 31: Luxury Hotels – Revenues and Guests by Customer Type

Figure 32: Top 10 Hotels (Volume), 2015

Figure 33: Market Value of Car Rental Industry

Figure 34: Revenues of Car Rental Industry

Figure 35: Car Rental – Fleet Size and Market Utilization Rate

Figure 36: Travel Intermediaries Market Value, 2010-2020

Figure 37: Travel Intermediaries Revenues – Online Vs In-store

Figure 38: Major Airports

Figure 39: Major Airports

Figure 40: Operator Profile and Routes

Figure 41: Number of Domestic Trips by Purpose (Thousand), 2011-2020

Figure 42: Domestic Trips – Overnight Stays (Thousand), 2011-2020

Figure 43: Total Domestic Tourism Expenditure by Category (TRY Million), 2011-2020

Figure 44: Average Expenditure per Domestic Tourist by Category (TRY), 2011-2020

Figure 45: International Arrivals by Region (Thousand), 2011-2020

Figure 46: International Arrivals by Purpose of Visit (Thousand), 2011-2020

Figure 47: International Arrivals by Mode of Transport (Thousand), 2011-2020

Figure 48: Inbound Trips – Overnight Stays (Thousand), 2011-2020

Figure 49: Total Inbound Tourism Expenditure by Category (TRY Million), 2011-2020

Figure 50: Average Expenditure per Inbound Tourist by Category (TRY), 2011-2020

Figure 51: International Departures by Region (Thousand), 2011-2020

Figure 52: International Departures by Purpose of Visit (Thousand), 2011-2020

Figure 53: International Departures by Mode of Transport (Thousand), 2011-2020

Figure 54: Outbound Trips – Overnight Stays (Thousand), 2011-2020

Figure 55: Total Outbound Tourism Expenditure by Category (TRY Million), 2011-2020

Figure 56: Average Expenditure per Outbound Tourist by Category (TRY), 2011-2020

Figure 57: Seats Available by Airline Type (Thousand), 2011-2020

Figure 58: Seats Sold by Airline Type – Business Travel (Thousand), 2011-2020

Figure 59: Seats Sold by Airline Type – Leisure Travel (Thousand), 2011-2020

Figure 60: Load Factor by Airline Type (%), 2011-2020

Figure 61: Passenger Kilometers Available by Airline Type (Million), 2011-2020

Figure 62: Revenue Generating Passenger Kilometers Available by Airline Type (Million), 2011-2020

Figure 63: Revenue per Passenger by Airline Type (TRY), 2011-2020

Figure 64: Total Revenue by Airline Type (TRY Million), 2011-2020

Figure 65: Establishments by Hotel Category, 2011-2020

Figure 66: Available Hotel Rooms by Hotel Category, 2011-2020

Figure 67: Room Occupancy Rate by Hotel Category (%), 2011-2020

Figure 68: Room Nights Available by Hotel Category (Million), 2011-2020

Figure 69: Room Nights Occupied by Hotel Category (Million), 2011-2020

Figure 70: Average Revenue per Available Room by Hotel Category (TRY), 2011-2020

Figure 71: Revenue per Occupied Room by Hotel Category (TRY), 2011-2020

Figure 72: Total Revenue Per Available Room by Hotel Category (TRY), 2011-2020

Figure 73: Total Revenue by Hotel Category and Customer Type (TRY Million), 2011-2020

Figure 74: Guests by Hotel Category and Customer Type (Thousand), 2011-2020

Figure 75: Car Rental – Market Value by Customer Type and Rental Location (TRY Million), 2011-2020

Figure 76: Car Rental – Fleet Size, 2011-2020

Figure 77: Car Rental Occasions (Millions), 2011-2020

Figure 78: Car Rental Days (Million), 2011-2020

Figure 79: Car Rental – Average Rental Length (Days), 2011-2020

Figure 80: Car Rental – Market Utilization Rate (%), 2011-2020

Figure 81: Car Rental – Average Revenue per Day (TRY), 2011-2020

Figure 82: Travel Intermediaries Market Value by Product Type (TRY Million), 2011-2020

Figure 83: Travel Intermediaries Online Revenues by Provider (TRY Million), 2011-2020

Figure 84: Travel Intermediaries Online Revenues by Type of Tourist (TRY Million), 2011-2020

Figure 85: Travel Intermediaries In-store Revenues by Provider (TRY Million), 2011-2020

Figure 86: Travel Intermediaries In-store Revenues by Type of Tourist (TRY Million), 2011-2020

Figure 87: Travel Agent Revenues from Domestic Tourism by Sales Channel (TRY Million), 2011-2020

Figure 88: Travel Agent Revenues from International Tourism by Sales Channel (TRY Million), 2011-2020

Figure 89: Tour Operator Revenues from Domestic Tourism by Sales Channel (TRY Million), 2011-2020

Figure 90: Tour Operator Revenues from International Tourism by Sales Channel (TRY Million), 2011-2020

Figure 91: Other Intermediaries Revenues from Domestic Tourism by Sales Channel (TRY Million), 2011-2020

Figure 92: Other Intermediaries Revenues from International Tourism by Sales Channel (TRY Million), 2011-2020

Figure 93: Total Tourism Output by Category (TRY Million), 2011-2020

Figure 94: Direct Tourism Output by Category (TRY Million), 2011-2020

Figure 95: Indirect Tourism Output by Category (TRY Million), 2011-2020

Figure 96: Total Tourism Output Generated per Employee by Category (TRY), 2011-2020

Figure 97: Direct Tourism Output Generated per Employee by Category (TRY), 2011-2020

Figure 98: Indirect Tourism Output Generated per Employee by Category (TRY), 2011-2020

Figure 99: Total Tourism Employment by Category (Thousand), 2011-2020

Figure 100: Direct Tourism Employment by Category (Thousand), 2011-2020

Figure 101: Indirect Tourism Employment by Category (Thousand), 2011-2020

Figure 102: Average Salary per Employee by Category (TRY), 2011-2020

Figure 103: Total Gross Income Generated by Total Tourism Employment by Category (TRY Million), 2011-2020

Figure 104: Travel and Tourism Sector Definitions

Figure 105: Travel and Tourism Sector Definitions

Figure 106: Travel and Tourism Sector Definitions

Figure 107: Travel and Tourism Sector Definitions

Figure 108: Travel and Tourism Sector Definitions

Figure 109: Methodology

Figure 110: Methodology

Figure 111: About Canadean

Figure 112: Disclaimer

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