Turkey Over-the-Counter (OTC) Healthcare Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

Pages: 95 Published: April 01, 2022 Report Code: GDCS6825MF

The Turkey OTC healthcare market size was valued at $417.2 million in 2021. The market is projected to grow at a CAGR of more than 3% during the forecast period. Analgesics was the largest category in the market in 2021. Vitamins and minerals is forecast to register the fastest value growth. Within the distribution channels, drug stores and pharmacies was the largest in the Turkey OTC healthcare sector.

The Turkey OTC healthcare market report provides insights on high-growth markets to target, trends in the usage of category level distribution data, and companies market shares.

Turkey OTC healthcare market overview

Turkey OTC healthcare market overview

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What are the leading categories in the Turkey OTC healthcare market?

The leading categories in the Turkey OTC healthcare market are analgesics, cough and cold preparations, first aid kits, indigestion preparations, medicated skin products, plasters and bandages, topical OTC medicines, traditional medicines, vitamins and minerals, and other OTC healthcare products. Analgesics led the Turkish OTC healthcare sector in terms of per capita expenditure in 2021. The analgesics category can be further segmented into aspirin, ibuprofen, paracetamol, and other analgesics. The cough and cold preparations category can be further segmented into mixtures and tablets. Indigestion preparations can  be further segmented into mixtures, powders, and tablets.

Medicated skin products can be segmented into anti-bacterial, anti-fungal, antiseptic, and other medicated skin products. Plasters and bandages can be divided into adhesive bandages/plasters, gauze pads/rolled gauze, and other tape or bandages. Topical OTC medicines can be further segmented into anesthetic products, antibiotic creams/gels, and anti-itch products. Vitamins and minerals can be further segmented into cod liver oil, multi-vitamins, single minerals, single vitamins, and tonics. Other OTC healthcare products can be divided into anti-smoking aids, eye/ear drops, motion sickness, rectal medications, and sleeping aids.

Turkey OTC healthcare market, by categories

 

Turkey OTC healthcare market, by categories

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What are the leading distribution channels in the Turkey OTC healthcare market?

The leading distribution channels used in the Turkey OTC healthcare market are drug stores and pharmacies, hypermarkets and supermarkets, convenience stores, and food and drinks specialists. Drug stores and pharmacies was the leading distribution channel.

Turkey OTC healthcare market, by distribution channels

Turkey OTC healthcare market, by distribution channels

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What are the leading companies in the Turkey OTC healthcare market?

Some of the leading companies in the Turkey OTC healthcare market are Novartis, Nobel Ilac San ve Tic A.S., Abdi Ibrahim Ilac Sanayi ve Ticaret, GlaxoSmithKline, BERKO ILAÇ, and Bilim Pharmaceuticals. Novartis was the leading company in value terms.

Turkey OTC healthcare market, by leading companies

Turkey OTC healthcare market, by leading companies

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Market report scope

Market size (Year – 2021) $417.2 million
Growth rate CAGR of >3%
Forecast period 2021-2026
Leading categories Analgesics, Cough and Cold Preparations, First Aid Kits, Indigestion Preparations, Medicated Skin Products, Plasters and Bandages, Topical OTC Medicines, Traditional Medicines, Vitamins and Minerals, and Other OTC Healthcare Products
Leading distribution channels Drug Stores and Pharmacies, Hypermarkets and Supermarkets, Convenience Stores, and Food and Drinks Specialists
Leading companies Novartis, Nobel Ilac San ve Tic A.S., Abdi Ibrahim Ilac Sanayi ve Ticaret, GlaxoSmithKline, BERKO ILAÇ, and Bilim Pharmaceuticals

This report provides:

  • Overall sector value data with growth analysis for 2016-2026.
  • Value and growth analysis for analgesics, cough and cold preparations, first aid kits, indigestion preparations, medicated skin products, plasters and bandage, topical OTC medicines, traditional medicines, vitamins and minerals, and other OTC healthcare products with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026.
  • Market share of companies and private labels in 2021.
  • Percentage of sales within each category through distribution channels such as cash and carries and warehouse clubs, convenience stores, drug stores and pharmacies, food and drinks specialists, hypermarkets and supermarkets, and other general retailers.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people, and unemployment rate). It also includes an economic summary of the country along with the labor market and demographic trends.

Key Players

Novartis

Nobel Ilac San ve Tic A.S.

Abdi Ibrahim Ilac Sanayi ve Ticaret

GlaxoSmithKline

BERKO ILAÇ

Bilim Pharmaceuticals

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value Share of Turkey in the Global and Middle East & Africa Markets

Growth Analysis of Turkey Compared to Other Leading Countries in the Middle East & Africa Market

PCE of Turkey Compared to the Global and Middle East & Africa Markets

Part 2: Sector Deep Dive

Turkey OTC healthcare Sector Snapshot

Market Size Analysis

Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Market Size Analysis – Category: Analgesics

Segment-Level Analysis (in Value Terms) – Analgesics

Market Size Analysis – Category: Cough and Cold Preparations

Segment-Level Analysis (in Value Terms) – Cough and Cold Preparations

Market Size Analysis – Category: First Aid Kits

Market Size Analysis – Indigestion Preparations

Segment-Level Analysis (in Value Terms) – Indigestion Preparations

Market Size Analysis – Medicated Skin Products

Segment-Level Analysis (in Value Terms) – Medicated Skin Products

Market Size Analysis – Plasters & Bandages

Segment-Level Analysis (in Value Terms) – Plasters & Bandages

Market Size Analysis – Topical OTC Medicines

Segment-Level Analysis (in Value Terms) – Topical OTC Medicines

Market Size Analysis – Traditional medicines

Segment-Level Analysis (in Value Terms) – Traditional Medicines

Market Size Analysis – Vitamins and Minerals

Segment-Level Analysis (in Value Terms) – Vitamins and Minerals

Market Size Analysis – Other OTC Healthcare Products

Segment-Level Analysis (in Value Terms) – Other OTC Healthcare Products

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies – Value Shares

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Degree of Consolidation/Fragmentation by Category

Part 6: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Turkey Risk Index (GCRI) 2021

Turkey Risk Analysis – Compared to Global and Middle East & Africa Markets

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading Value Categories

Fastest Growing segments (Value), 2021

Cross-Category Comparison – By Value (2016-2026)

Analgesics – Value Analysis by Segment, 2016-2026

Cough and Cold Preparations – Value Analysis by Segment, 2016-2026

Indigestion Preparations – Value Analysis by Segment, 2016-2026

Medicated Skin Products – Value Analysis by Segment, 2016-2026

Plasters & Bandages – Value Analysis by Segment, 2016-2026

Topical OTC Medicines – Value Analysis by Segment, 2016-2026

Vitamins and Minerals – Value Analysis by Segment, 2016-2026

Other OTC Healthcare Products – Value Analysis by Segment, 2016-2026

Change in Distribution Share, 2016-2021

Top Five Companies Share By Brand (in Value Terms) in the OTC healthcare Sector, 2021

Brand Shares of Top Five Companies (in Value Terms) by Category, 2021

Performance Overview (Score: 1-100)

Category Data, By Segment

Per Capita Expenditure ($), 2016-2026

OTC healthcare Sales Distribution in Turkey – By Category (AED Million), 2021

Brand Share (in Value Terms) in the OTC healthcare Sector, 2021

Brand Share (in Value Terms) in the OTC healthcare Sector, By Category, 2021

Real GDP and Annual Growth (%), 2018-2026

Nominal GDP and Annual Growth (%), 2018-2026

Consumer Price Inflation (%), 2018-2026

Employed People and Unemployment Rate (%), 2018-2026

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2018-2026

Population and Annual Growth (%), 2018-2026

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Exchange Rates, 2016-2027

List of Figures

List of Figures

Value Shares of Turkey in the Global and Middle East & Africa OTC healthcare Sector, 2021-2026

Turkey Compared to the Other Top Countries in Terms of Market Share, Growth, and the Competitive Landscape

PCE Comparison – Turkey , Middle East & Africa, and Global, 2016-2026

Market Size and Growth Analysis by Value, OTC healthcare Sector, 2016-2026

Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value, Analgesics Category, 2016-2026

Market Size and Growth Analysis by Value, Cough and Cold Preparations Category, 2016-2026

Market Size and Growth Analysis by Value, First Aid Kits Category, 2016-2026

Market Size and Growth Analysis by Value, Indigestion Preparations Category, 2016-2026

Market Size and Growth Analysis by Value, Medicated Skin Products Category, 2016-2026

Market Size and Growth Analysis by Value, Plasters & Bandages Category, 2016-2026

Market Size and Growth Analysis by Value, Topical OTC Medicines Category, 2016-2026

Market Size and Growth Analysis by Value, Traditional Medicines Category, 2016-2026

Market Size and Growth Analysis by Value, Vitamins and Minerals Category, 2016-2026

Market Size and Growth Analysis by Value, Other OTC Healthcare Products Category, 2016-2026

Share of Key Distribution Channels (in Value Terms) – OTC healthcare, 2021

Key Distribution Channel Share by Category (in Value Terms), 2021

Leading Companies (in Value Terms) in the OTC healthcare Sector, 2021

Category-Wise Consolidation/Fragmentation (in Value Terms) – OTC healthcare , 2021

Real GDP (AED Billion) and Annual Growth (%)

Nominal GDP (AED Billion) and Annual Growth (%)

Consumer Price Inflation (%)

Nominal Household Final Consumption Expenditure Growth (%) in AED Terms

Population (Million) and Annual Growth (%)

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Employed People (Million) and Unemployment Rate (%)

Economic Summary, Labor Market Trends, and Demographic Trends

Five Lowest-Risk Nations in GCRI Q4 2021

Five Highest-Risk Nations in GCRI Q4 2021

Turkey ‘s Performance in Country Risk Analysis in Comparison to Middle East & Africa and the World

List of 49 Countries Analyzed to Identify the High-Potential Countries in Different Regions

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