Turkey Source Tourism Insight Report including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2022 Update
Turkish domestic tourism accounted for most of the total trips amid travel restrictions due to the COVID-19 pandemic. Land travel was overwhelmingly the most popular mode of transport for domestic trips in 2021. Turkey’s road infrastructure has seen significant investment from the government. Moreover, the Turkish government is also promoting domestic tourism as part of their 2023 Turkey vision plan, which saw collaborations with travel companies selling bus tours at affordable prices.
The Turkey source tourism market research report provides a thorough insight into the Turkish domestic and outbound tourism market. It looks at the profiles of Turkish tourists and summarizes the key reasons for their traveling. Moreover, it offers an in-depth analysis of traveler flows, spending patterns, main destination markets, and current and future opportunities for tourism businesses seeking to tap into Turkey’s outbound travel market.
Turkey Source Tourism Market Dynamics
Recommendations from friends and family are a key factor driving Turkish travelers when deciding for a holiday. Travel brands and DMOs are striving to harness the power of personal recommendations to help build a repeat customer base and create a community of powerful advocates around their product, service, or destination. Furthermore, DMOs can launch promotional messages to travelers and residents, educate them about local tourism and encourage them to pass on the information, and invite their friends and/or relatives to participate.
Turkey Source Tourism Market Segments
The key segments in the Turkey source tourism market are domestic tourism and outbound tourism.
Domestic Tourism: Domestic road trips are expected to rise in the coming years as the nation focuses on new projects like smart cities and museums. In Turkey, there may be a long-term trend towards more demand for road trips. This may be caused by several factors, such as the perceived risk of COVID-19 infection in urban areas, the emergence of more environmentally friendly niche trends like slow travel and small travel, the anxiety associated with flying, and the uncertainty surrounding the reopening of international borders.
Outbound Tourism: Air travel dominates the mode of transport for outbound tourists. In the days to come, increasing air travel from Turkey will be facilitated by the New Istanbul Airport. By 2025, the airport will reportedly be able to handle around 200 million passengers annually and serve more than 350 destinations, becoming the biggest airport worldwide in terms of passenger traffic. Moreover, international air travel will become a more affordable and accessible option for Turkish travelers.
Turkey Source Tourism Market Analysis by Segments
For more segment insights into the Turkey source tourism market, download a free report sample
Turkey Source Tourism Market Segmentation by Holiday Types
The key types of holidays in the Turkey source tourism market are sun & beach holidays, eco holidays, cultural holidays, visiting friends or family, city break holidays, gastronomical holidays, adventure/sports holidays, wedding-related holidays, cruise holidays, multi-stop trip holidays, wellness/medical holidays, religious holidays, and LGBTQIA+ holidays.
VFR is one of the primary drivers of outbound tourism. Furthermore, the coastal regions and islands located in Turkey make it a favorable destination for those seeking this type of holiday.
Turkey Source Tourism Market Analysis by Holiday Types
For more holiday-type insights into the Turkey source tourism market, download a free report sample
Turkey Source Tourism Market Report Overview
| Key Segments | Domestic Tourism and Outbound Tourism |
| Key Holiday Types | Sun & Beach Holidays, Eco Holidays, Cultural Holidays, Visiting Friends or Family, City Break Holidays, Gastronomical Holidays, Adventure/Sports Holidays, Wedding-Related Holidays, Cruise Holidays, Multi-Stop Trip Holidays, Wellness/Medical Holidays, Religious Holidays, and LGBTQIA+ Holidays |
Scope
This report is part of GlobalData’s Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Turkish source market.
Reasons to Buy
- This report provides a clear insight into developments in Turkey’s domestic and outbound tourism markets.
- The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
- The report explores the demands of Turkish travelers and the reasons that they travel, providing insight into the trends that are emerging in this key source market.
- The reader gains a strong understanding of the opportunities in this market, as well as the risks, to support better business decisions. This report examines the impact of COVID-19 and inflation on Turkish outbound and domestic tourism.
Key Players
Table of Contents
Frequently Asked Questions
The key segments in the Turkey source tourism market are domestic tourism and outbound tourism.
The key types of holidays in the Turkey source tourism market are sun & beach holidays, eco holidays, cultural holidays, visiting friends or family, city break holidays, gastronomical holidays, adventure/sports holidays, wedding-related holidays, cruise holidays, multi-stop trip holidays, wellness/medical holidays, religious holidays, and LGBTQIA+ holidays.
Domestic road trips are expected to increase in Turkey as the nation will focus on new projects like smart cities and museums.
Recommendations from friends and family are a key factor driving where Turkish travelers decide to go on holiday.
Get in touch to find out about our multi-purchase discounts
reportstore@globaldata.com
Tel +44 (0) 20 7947 2960
Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.
Still undecided about purchasing this report?
Testimonial
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.