Turkey Source Tourism Insight Report including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2022 Update

Pages: 31 Published: December 15, 2022 Report Code: GDTT0455MI

Turkish domestic tourism accounted for most of the total trips amid travel restrictions due to the COVID-19 pandemic. Land travel was overwhelmingly the most popular mode of transport for domestic trips in 2021. Turkey’s road infrastructure has seen significant investment from the government. Moreover, the Turkish government is also promoting domestic tourism as part of their 2023 Turkey vision plan, which saw collaborations with travel companies selling bus tours at affordable prices.

The Turkey source tourism market research report provides a thorough insight into the Turkish domestic and outbound tourism market. It looks at the profiles of Turkish tourists and summarizes the key reasons for their traveling. Moreover, it offers an in-depth analysis of traveler flows, spending patterns, main destination markets, and current and future opportunities for tourism businesses seeking to tap into Turkey’s outbound travel market.

Turkey Source Tourism Market Dynamics

Recommendations from friends and family are a key factor driving Turkish travelers when deciding for a holiday. Travel brands and DMOs are striving to harness the power of personal recommendations to help build a repeat customer base and create a community of powerful advocates around their product, service, or destination. Furthermore, DMOs can launch promotional messages to travelers and residents, educate them about local tourism and encourage them to pass on the information, and invite their friends and/or relatives to participate.

Turkey Source Tourism Market Segments

The key segments in the Turkey source tourism market are domestic tourism and outbound tourism.

Domestic Tourism: Domestic road trips are expected to rise in the coming years as the nation focuses on new projects like smart cities and museums. In Turkey, there may be a long-term trend towards more demand for road trips. This may be caused by several factors, such as the perceived risk of COVID-19 infection in urban areas, the emergence of more environmentally friendly niche trends like slow travel and small travel, the anxiety associated with flying, and the uncertainty surrounding the reopening of international borders.

Outbound Tourism: Air travel dominates the mode of transport for outbound tourists. In the days to come, increasing air travel from Turkey will be facilitated by the New Istanbul Airport. By 2025, the airport will reportedly be able to handle around 200 million passengers annually and serve more than 350 destinations, becoming the biggest airport worldwide in terms of passenger traffic. Moreover, international air travel will become a more affordable and accessible option for Turkish travelers.

Turkey Source Tourism Market Analysis by Segments

Turkey Source Tourism Market Analysis by Segments

For more segment insights into the Turkey source tourism market, download a free report sample

Turkey Source Tourism Market Segmentation by Holiday Types

The key types of holidays in the Turkey source tourism market are sun & beach holidays, eco holidays, cultural holidays, visiting friends or family, city break holidays, gastronomical holidays, adventure/sports holidays, wedding-related holidays, cruise holidays, multi-stop trip holidays, wellness/medical holidays, religious holidays, and LGBTQIA+ holidays.

VFR is one of the primary drivers of outbound tourism. Furthermore, the coastal regions and islands located in Turkey make it a favorable destination for those seeking this type of holiday.

Turkey Source Tourism Market Analysis by Holiday Types

Turkey Source Tourism Market Analysis by Holiday TypesFor more holiday-type insights into the Turkey source tourism market, download a free report sample

Turkey Source Tourism Market Report Overview

Key Segments   Domestic Tourism and Outbound Tourism
Key Holiday Types Sun & Beach Holidays, Eco Holidays, Cultural Holidays, Visiting Friends or Family, City Break Holidays, Gastronomical Holidays, Adventure/Sports Holidays, Wedding-Related Holidays, Cruise Holidays, Multi-Stop Trip Holidays, Wellness/Medical Holidays, Religious Holidays, and LGBTQIA+ Holidays

Scope

This report is part of GlobalData’s Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Turkish source market.

Reasons to Buy

  • This report provides a clear insight into developments in Turkey’s domestic and outbound tourism markets.
  • The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
  • The report explores the demands of Turkish travelers and the reasons that they travel, providing insight into the trends that are emerging in this key source market.
  • The reader gains a strong understanding of the opportunities in this market, as well as the risks, to support better business decisions. This report examines the impact of COVID-19 and inflation on Turkish outbound and domestic tourism.

Key Players

Turkish Airlines
Airbnb
Booking.com

Table of Contents

Table of Contents

Overview

Turkish Tourist Profile

Domestic Tourism

Outbound Tourism

Main and Developing Destination Markets

Outlook

Appendix

Frequently Asked Questions

The key segments in the Turkey source tourism market are domestic tourism and outbound tourism.

The key types of holidays in the Turkey source tourism market are sun & beach holidays, eco holidays, cultural holidays, visiting friends or family, city break holidays, gastronomical holidays, adventure/sports holidays, wedding-related holidays, cruise holidays, multi-stop trip holidays, wellness/medical holidays, religious holidays, and LGBTQIA+ holidays.

Domestic road trips are expected to increase in Turkey as the nation will focus on new projects like smart cities and museums.

Recommendations from friends and family are a key factor driving where Turkish travelers decide to go on holiday.

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