United Arab Emirates (UAE) Bakery and Cereals Market Assessment by Categories, Distribution, Packaging, Demographics and Forecasts to 2028

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Published: May 22, 2024 Report Code: GDCG240083CS-ST

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UAE Bakery and Cereals Market Report Overview

The UAE bakery and cereals market was valued at AED5.4 billion ($1.5 billion) in 2023 and will grow at a CAGR of more than 6% from 2023 to 2028.

UAE Bakery and Cereals Market Outlook, 2023-2028 (AED Billion)

UAE Bakery and Cereals Market Outlook, 2023-2028 (AED Billion)

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The UAE bakery and cereals market report provides an overview of the overall sector value and volume data with a growth analysis for 2018-2028. The report also offers value and growth analysis of individual segment share within each category and the change in their market share forecast for 2023-28.

Market size 2023 AED5.4 billion ($1.5 billion)
CAGR (%) >6%
Historical Period 2018-2022
Forecast period 2023-2028
Key Categories ·       Bread & Rolls

·       Cookies (sweet biscuits)

·       Breakfast Cereals
Key Distribution Channel ·       Hypermarkets & supermarkets

·       Food & drinks specialists

·       Convenience stores

·       E-retailers
Leading Companies ·       Modern Bakery L.L.C.

·       Kellogg’s Company

·       Mondelēz International, Inc

·       Britannia Industries Ltd.

·       General Mills Inc.
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UAE Bakery and Cereals Market Segmentation by Categories

The key categories in the UAE bakery and cereals market are bread & rolls, cookies (sweet biscuits), and breakfast cereals. The bread & rolls category was the largest in 2023, while the breakfast cereals category is forecast to register the fastest value growth during the forecast period.

UAE Bakery and Cereals Market Analysis by Categories, 2023 (%)

UAE Bakery and Cereals Market Analysis by Categories, 2023 (%)

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UAE Bakery and Cereals Market Segmentation by Distribution Channels

The key distribution channels in the UAE bakery and cereals market are hypermarkets & supermarkets, food & drinks specialists, convenience stores, and e-retailers. The hypermarkets & supermarkets channel was the leading distribution channel in the UAE bakery and cereals sector in 2023.

UAE Bakery and Cereals Market Analysis by Distribution Channel, 2023 (%)

UAE Bakery and Cereals Market Analysis by Distribution Channel, 2023 (%)

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UAE Bakery and Cereals Market - Competitive Landscape

A few of the key companies in the UAE bakery and cereals market are Modern Bakery L.L.C., Kellogg’s Company, Mondelez International, Inc., Britannia Industries Ltd., and General Mills Inc. Modern Bakery L.L.C. held the highest value share in 2023.

UAE Bakery and Cereals Market Analysis by Companies, 2023 (%)

UAE Bakery and Cereals Market Analysis by Companies, 2023 (%)

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UAE Bakery and Cereals Market Segmentation by Pack Material

Flexible packaging, rigid plastics, paper & board, rigid metal, and glass are a few of the packaging materials used in the UAE bakery and cereals market. Flexible packaging was the most used pack material in the UAE bakery & cereals sector in 2023, followed by rigid plastics.

UAE Bakery and Cereals Market Analysis by Pack Material, 2023 (%)

UAE Bakery and Cereals Market Analysis by Pack Material, 2023 (%)

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Segments Covered in the Report

UAE Bakery and Cereals Market Outlook, Segmentation by Categories (Value, 2018-2028, AED Billion)

  • Bread & Rolls
  • Cookies (sweet biscuits)
  • Breakfast cereals

UAE Bakery and Cereals Market Outlook, Segmentation by Distribution Channels (Value, 2018-2028, AED Billion)

  • Hypermarkets & supermarkets
  • Food & drinks specialists
  • Convenience stores
  • E-retailers

UAE Bakery and Cereals Market Outlook, Segmentation by Pack Material (Value, 2018-2028, SAR Billion)

  • Flexible Packaging
  • Rigid Plastics
  • Paper & Board
  • Rigid Metal
  • Glass

Scope

  • Per capita consumption of bakery & cereals in the UAE was higher than regional and global levels in 2023.

  • The per capita consumption of bread & rolls was higher in the UAE than other bakery & cereals categories in 2023

  • Hypermarkets & supermarkets was the leading distribution channel in the UAE’s bakery & cereals sector, with a value share of 46.8% in 2023

  • Modern Bakery accounted for a value share of 5.2% in 2023

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning

  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

  • Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.

Modern Bakery L.L.C.
Kellogg's Company
Mondelēz International
Inc
Britannia Industries Ltd.
General Mills Inc.
Foster Clark Products Limited
Americana Group Inc
Almarai

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of the UAE in the Global and Middle East and Africa Markets

Growth Analysis of the UAE Compared to Other Leading Countries in the Middle East and Africa Market

PCC and PCE of the UAE Compared to the Global and Middle East and Africa Markets

Part 2: Sector Deep Dive

UAE Bakery & Cereals Sector Snapshot

Market Size Analysis

Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-Category Comparison – Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Baking Ingredients

Segment-Level Analysis (in Value Terms) – Baking Ingredients

Segment-Level Analysis (in Volume Terms) – Baking Ingredients

Market Size Analysis – Category: Baking Mixes

Segment-Level Analysis (in Value Terms) – Baking Mixes

Segment-Level Analysis (in Volume Terms) – Baking Mixes

Market Size Analysis – Category: Bread & Rolls

Segment-Level Analysis (in Value Terms) – Bread & Rolls

Segment-Level Analysis (in Volume Terms) – Bread & Rolls

Market Size Analysis – Breakfast Cereals

Segment-Level Analysis (in Value Terms) – Breakfast Cereals

Segment-Level Analysis (in Volume Terms) – Breakfast Cereals

Market Size Analysis – Cakes, Pastries & Sweet Pies

Segment-Level Analysis (in Value Terms) – Cakes, Pastries & Sweet Pies

Segment-Level Analysis (in Volume Terms) – Cakes, Pastries & Sweet Pies

Market Size Analysis – Cereal Bars

Segment-Level Analysis (in Value Terms) – Cereal Bars

Segment-Level Analysis (in Volume Terms) – Cereal Bars

Market Size Analysis – Cookies (Sweet Biscuits)

Segment-Level Analysis (in Value Terms) – Cookies (Sweet Biscuits)

Segment-Level Analysis (in Volume Terms) – Cookies (Sweet Biscuits)

Market Size Analysis – Dough Products

Segment Analysis (in Value and Volume Terms): Dough products

Market Size Analysis – Energy Bars

Segment Analysis (in Value and Volume Terms): Energy Bars

Market Size Analysis – Morning Goods

Segment-Level Analysis (in Value Terms) – Morning Goods

Segment-Level Analysis (in Volume Terms) – Morning Goods

Market Size Analysis – Savory Biscuits

Segment-Level Analysis (in Value Terms) – Savory Biscuits

Segment-Level Analysis (in Volume Terms) – Savory Biscuits

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies – Value and Volume Shares

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Part 6: Health & Wellness Analysis

Health & Wellness Analysis by Category

Health & Wellness Analysis by Product Attributes

Health & Wellness Analysis by Consumer Benefits

Cross Category Comparison – Products with H&W Claims Vs. Non-H&W Claims

Part 7: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 8: City Deep Dive

Market Size Analysis of Top Five Cities

Market Size Analysis of Top Five Cities by Category

Part 9: Consumergraphics

Demographic Analysis

Part 10: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

The UAE Risk Index (GCRI) 2024

The UAE Risk Analysis – Compared to Global and Middle East and Africa Markets

Methodology

Definitions

Appendix

Table

Leading value categories

Leading categories (volume), 2023

Cross-category comparison – by value (2018–2028)

Cross-category comparison – by volume (2018–2028)

Per capita consumption (by category), UAE compared to Middle East and Africa and global levels (in kg), 2023

Baking ingredients – value analysis by segment, 2018–2028Baking ingredients – volume analysis by segment, 2018–2028Baking mixes – value analysis by segment, 2018–2028Baking mixes – volume analysis by segment, 2018–2028Bread & rolls – value analysis by segment, 2018–2028Bread & rolls – volume analysis by segment, 2018–2028

Breakfast cereals – value analysis by segment, 2018–2028Breakfast cereals – volume analysis by segment, 2018–2028

Cakes, pastries & sweet pies – value analysis by segment, 2018–2028Cakes, pastries & sweet pies – volume analysis by segment, 2018–2028Cereal bars – value analysis by segment, 2018–2028Cereal bars – volume analysis by segment, 2018–2028

Cookies (sweet biscuits) – value analysis by segment, 2018–2028Cookies (sweet biscuits) – volume analysis by segment, 2018–2028

Dough products – value analysis by segment, 2018–2028Dough products – volume analysis by segment, 2018–2028

Morning goods – value analysis by segment, 2018–2028Morning goods – volume analysis by segment, 2018–2028

Savory biscuits – value analysis by segment, 2018–2028Savory biscuits – volume analysis by segment, 2018–2028

Change in distribution share, 2018–2023

Top five companies share by brand (in value and volume terms) in the bakery & cereals sector, 2023

Brand shares of top five companies (in value and volume terms) by category, 2023

Category comparison – with H&W claims and non-h&w claims, 2018–2028

Performance overview (score: 1–100)

Category data, by segment

Per capita consumption (in kg), 2018–2028

Per capita expenditure ($), 2018–2028

Bakery & cereals sales distribution in the UAE – by category (AED million), 2023

Brand share (in value and volume terms) in the bakery & cereals sector, 2023

Brand share (in value and volume terms) in the bakery & cereals sector, by category, 2023

Key health & wellness product attributes driving sales in UAE, 2018–2028

Key health & wellness consumer benefits driving sales in UAE, 2018–2028

Pack material (in million pack units), 2018–2028

Pack materials by category (in million pack units), 2023

Pack type (in million pack units), 2018–2028

Pack types by category (in million pack units), 2023

Closure type (in million pack units), 2018–2028

Closure types by category (in million pack units), 2023

Primary outer type (in million pack units), 2018–2028

Primary outer types by category (in million pack units), 2023

Real GDP and annual growth (%), 2020–2028

Nominal GDP and annual growth (%), 2020–2028

Consumer price inflation (%), 2020–2028

Employed people and unemployment rate (%), 2020–2028

Nominal household final consumption expenditure and annual growth (%), 2020–2028

Population and annual growth (%), 2020–2028

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Figures

Value and volume shares of the UAE in the global and Middle East and Africa bakery & cereals sector, 2023–2026

UAE compared to the other top countries in terms of market share, growth, and the competitive landscape

PCC comparison – UAE, Middle East and Africa, and global, 2018–2028

PCE comparison – UAE, Middle East and Africa, and global, 2018–2028

Market size and growth analysis by value and volume, bakery & cereals sector, 2018–2028

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, baking ingredients category, 2018–2028

Market size and growth analysis by value and volume, baking mixes category, 2018–2028

Market size and growth analysis by value and volume, bread & rolls category, 2018–2028Market size and growth analysis by value and volume, breakfast cereals category, 2018–2028

Market size and growth analysis by value and volume, cakes, pastries & sweet pies category, 2018–2028

Market size and growth analysis by value and volume, cereal bars category, 2018–2028

Market size and growth analysis by value and volume, cookies (sweet biscuits) category, 2018–2028Market size and growth analysis by value and volume, dough products category, 2018–2028

Market size and growth analysis by value and volume, energy bars category, 2018–2028

Market size and growth analysis by value and volume, morning goods category, 2018–2028

Market size and growth analysis by value and volume, savory biscuits category, 2018–2028Share of key distribution channels (in value terms) – bakery & cereals, 2023

Key distribution channel share by category (in value terms), 2023

Leading companies (in value and volume terms) in the bakery & cereals sector, 2023

Private label penetration by category (in value terms), 2023

Growth analysis, private label and brands, 2018–2023

Category-wise consolidation/fragmentation (in value terms) – bakery & cereals , 2023

Prominence of health & wellness claims by category, $ million, 2018–2023

Contribution of health & wellness by product attributes, $ million, 2018–2023

Contribution of health & wellness by consumer benefits, $ million, 2018–2023

Key pack materials in the UAE bakery & cereals sector by percentage share of pack units, 2023

Annual growth rate by key pack material, 2018–2028

Use of pack material by category (in pack units), 2023

Key pack types in the UAE bakery & cereals sector by percentage share of pack units, 2023

Annual growth rate by key pack type, 2018–2028

Use of pack type by category (in pack units), 2023

Key closure types in the UAE bakery & cereals sector by percentage share of pack units, 2023

Annual growth rate by key closure type, 2018–2028

Use of closure type by category (in pack units), 2023

Key primary outer types in the UAE bakery & cereals sector by percentage share of pack units, 2023

Annual growth rate by key primary outer type, 2018–2028

Use of primary outer type by category (in pack units), 2023

Demographic analysis

Real GDP (AED billion) and annual growth (%)

Nominal GDP (AED billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in AED terms

Population (million) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (million) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest-risk nations in GCRI Q1 2024

Five highest-risk nations in GCRI Q1 2024

UAE’s performance in country risk analysis in comparison to Middle East and Africa and the world

List of 108 countries analyzed to identify the high-potential countries in different regions

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