United Kingdom (UK) Apparel Consumer Insights – Who Shops, What do they Shop, How do they Shop and Why do they Shop

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

UK Apparel Consumer Insights Report Overview

Womenswear was the most popular category, bought by more than 61% of the UK consumers that purchased clothing overall in 2023. The growth of the womenswear category is attributed to women’s stronger desire to buy into trends and refresh their wardrobes, whereas men generally prefer more classic styles that need replacing less often.

Many UK consumers have purchased apparel secondhand over the past 12 months, due to women shoppers as there are more products available for them via resale. The younger generations also have a stronger propensity to shop in the segment, with many of the 16-34s buying apparel secondhand in the past year, with the fast growth of online platforms like Vinted and Depop aiding this.

The ‘UK Apparel Consumer Insights Report’ provides detailed insights into consumer sentiment among apparel shoppers in the UK. This report offers a detailed analysis of the market with the impact of recent events on customer shopping behavior, key apparel retailers, and channel usage.

Leading Brands ·        Primark

·        Marks & Spencer

·        H&M

·        Next

·        ASDA

Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

Buy the Full Report for More Insights on UK Apparel Consumers

Download a Free Report Sample

UK Apparel Consumer Insights - Who Shops & What They Purchase

Young females are driving the accessories market in the UK. However, more men purchased footwear than women, owing to their greater interest in streetwear and the latest trainer styles in 2023. Holidaywear is almost as important as casualwear for shoppers, as foreign holidays resume after the pandemic. Furthermore, jeans were one of the most purchased items driven by the need for new sizes after the pandemic and a shift away from skinny jeans to baggier styles. Bags, jewellery, and watches are the most purchased accessories items.

Buy the Full Report For More Insights on UK Apparel Consumers
Download a Free Report Sample

UK Apparel Consumer Insights - How People Shop

While the proportion of UK apparel shoppers purchasing apparel in-store increased in 2023, online saw the opposite trend. Marginally fewer online apparel shoppers opted for home delivery in 2023 as consumers now spend less time at home during the day. Instead, third-party pickup options such as Amazon or InPost lockers became more popular in 2023, as consumers prefer to have items delivered to a convenient location that can be collected at a time that suits them.

As inflationary challenges persist, value retailer Primark has been cited as the most popular retailer for both clothing and accessories. Other clothing brands include Marks & Spencer, H&M, Next, and ASDA among others. In addition, within footwear, off-price retailer Sports Direct is most favored, surpassing the likes of Nike and Adidas. This is because consumers seek better deals to help their money go further.

Clothing Brands Preferred by UK Consumers, 2023 (%)

Clothing Brands Preferred by UK Consumers, 2023 (%)

Buy the Full Report For More Insights on UK Apparel Consumers Shoppers
Download a Free Report Sample

UK Apparel Consumer Insights - Drivers

Value for money was the prime factor influencing UK consumers’ apparel purchases. It was followed by quality, fit, and price among others. Consumers are favoring value for money over price during the cost-of-living crisis. This will benefit premium and luxury brands, as consumers increasingly weigh up the benefits of paying more for apparel to reduce cost-per-wear. On the other hand, value and mass market brands must strike a balance and ensure their lower price points do not compromise on quality, as many respondents cited this as being an important factor to them.

Buy the Full Report For More Insights in the UK Apparel Market Drivers
Download a Free Report Sample

Scope

  • The UK Apparel Consumer Insights Report provides consumer data and analysis from GlobalData’s How Britain Shops Survey conducted in 2023. The report also includes some comparisons to consumer data from 2022.

Key Highlights

  • Many UK shoppers have purchased secondhand apparel in the last 12 months, citing that saving money drives them to purchase secondhand apparel.
  • Value and premium players remain more resilient amid inflationary pressures, as many consumers cited that value for money is an important factor when purchasing apparel. Therefore, they are prepared to pay extra for better quality, longer-lasting products.
  • 16-44s are the biggest purchasers of apparel due to being particularly fixated with the latest trends. Many shoppers in the age group cited this as an important factor influencing their apparel purchases.

Reasons to Buy

  • Identify how rising inflation is influencing how and where UK consumers shop for apparel.
  • Understand where the demand lies within the UK apparel market across various price positionings, categories, and retailers, to allow you to maximize customer acquisition.
  • Understand consumer sentiment surrounding the UK apparel market and what this means for apparel brands’ next steps.

Amazon
Primark
TK Maxx
Marks & Spencer
H&M
Next
Shein
eBay
New Look
ASDA
Tesco
Sainsbury's
John Lewis
Zara
ASOS
Matalan
Sports Direct
Clarks
Adidas
Nike
JD Sports
Shoe Zone
Sketchers
Vinted
Depop
Etsy
Facebook
Gumtree
Preloved.co.uk
My Wardrobe HQ
Girl Meets Dress
Frontrow
Endless Wardrobe
By Rotation
Bag Butler
Hirestreet
For the Creators
HURR
Cocoon
Rotaro
Baujken
Onloan
DCEY

Table of Contents

EXECUTIVE SUMMARY

WHO SHOPS AND WHAT THEY PURCHASE

Who Shops for Apparel

Categories Purchased

Styles Purchased

Womenswear and Menswear Items Purchased

Girlswear and Boyswear Items Purchased

Womens’s and Men’s Footwear Items Purchased

ChiIdren’s Footwear Items Purchased

Accessories Items Purchased

HOW PEOPLE SHOP

Purchase Frequency

Channel Preferences

Location Preferences

Online Fulfilment Preferences

Top Clothing Retailers

Top Footwear Retailers

Top Accessories Retailers

WHY PEOPLE SHOP

Purchase drivers

Purchase Inspirations

Style Preferences

Social Media Influences

Fashion Preferences

Experiences When Shopping for Apparel

Brand and Retailer Preferences

Impacts of Cost-of-Living Crisis on Fashion Preferences

SECONDHAND APPAREL PURCHASES

Secondhand Apparel Purchases

Future Secondhand Apparel Purchases

Secondhand Categories Purchased

Secondhand Styles Purchased

Secondhand Purchase Drivers

Secondhand Purchase Inhibiters

Types of Brands Purchased Secondhand

Secondhand Channel Preferences

Physical Secondhand Stores Used

Online Secondhand Platforms Used

Secondhand Brands Purchased

Secondhand Purchase Statements

APPAREL RENTAL

Apparel Rental Penetration

Apparel Categories Rented

Womenswear and Menswear Items Rented

Childrenswear Items Rented

Footwear and Accessories Items Rented

Rental Apparel Preferences

Rental Channels Used

Online Rental Platforms Used

Rental Drivers

Rental Inhibters

METHODOLOGY, DEFINITIONS AND CONTACTS

Table

Consumers who shopped for clothing, footwear and accessories, by demographic

Fulfilment methods used when purchasing apparel online, by demographic

What is important to shoppers when purchasing apparel, by demographic

What inspires consumers’ apparel purchases

Which social media sites most inspire apparel purchases, by demographic

Consumers who purchased secondhand apparel in the last 12 months, by demographic

Consumers who would consider purchasing secondhand apparel in the future, by demographic

Channels used to purchase secondhand apparel, by demographic

Consumers who rented total apparel, clothing, footwear and accessories in the last 12 months, by demographic

Figures

Consumers who shopped for apparel in the last 12 months, totally and by gender, age, social grade, and region

Demographic profile of apparel shoppers, by gender, age, social grade and region

Consumers who shopped for clothing, footwear and accessories

Categories purchased by clothing and footwear shoppers

Styles purchased by apparel shoppers

Womenswear and menswear items purchased

Girlswear and boyswear items purchased

Women’s and men’s footwear items purchased

Children’s footwear items purchased

Accessories categories purchased

How frequently shoppers purchase apparel

Channels used to purchase apparel

Instore locations shopped at for apparel

Fulfilment methods used when purchasing apparel online

Top clothing retailers visited and purchased from

Top footwear retailers visited and purchased from

Top accessories retailers visited and purchased from

What is important to shoppers when purchasing apparel

What inspires shoppers’ apparel purchases

How apparel shoppers describe their personal style

Which social media sites most inspire apparel purchases

Agreement and disagreement with statements about fashion preferences

Agreement and disagreement with statements about experiences when shopping for apparel

Agreement and disagreement with statements about brand and retailer preferences

Agreement and disagreement with statements about brand and retailer preferences

Consumers who purchased secondhand apparel in the last 12 months

Consumers who would consider purchasing secondhand apparel in the future

Categories purchased by secondhand apparel shoppers

Styles purchased by secondhand apparel shoppers

What is important to shoppers when purchasing secondhand apparel

Why consumers did not purchase secondhand apparel

Types of brands purchased by secondhand apparel shoppers

Top physical stores secondhand apparel shoppers have purchased from, by clothing, footwear and accessories

Top online platforms secondhand apparel shoppers have purchased from, by clothing, footwear and accessories

Top brands apparel shoppers have purchased secondhand, by clothing, footwear and accessories

Agreement and disagreement with statements about purchasing items secondhand

Consumers who rented apparel in the last 12 months, by total

Consumers who rented apparel in the last 12 months, by clothing, footwear and accessories

Categories rented

Womenswear and menswear items rented

Childrenswear items rented

Footwear and accessories items rented

Styles rented

Channels used for renting apparel

Online platforms rented from

Reasons for renting apparel

Reasons for not renting apparel

Frequently asked questions

United Kingdom (UK) Apparel Consumer Insights – Who Shops, What do they Shop, How do they Shop and Why do they Shop standard reports
Currency USD
$2,500

Can be used by individual purchaser only

$7,500

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

United Kingdom (UK) Apparel Consumer Insights – Who Shops, What do they Shop, How do they Shop and Why do they Shop was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at United Kingdom (UK) Apparel Consumer Insights – Who Shops, What do they Shop, How do they Shop and Why do they Shop in real time.

  • Access a live United Kingdom (UK) Apparel Consumer Insights – Who Shops, What do they Shop, How do they Shop and Why do they Shop dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.