United Kingdom (UK) Black Friday Intentions: Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection, 2026
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The GlobalData Black Friday Intentions 2026 report forms part of the Retail Occasions series, and offers a comprehensive overview consumer intentions for Black Friday 2026, analysing the market, the major players, the main trends and consumer attitudes.
The proportion of UK consumers who stated that they intend to buy something during the Black Friday promotional event remained unchanged in 2026, which suggests that interest in Black Friday will be consistent with 2025.
Scope
25-34-year-olds are most focused on using Black Friday to invest in their homes, focusing their spend on electricals & technology, homewares, and furniture & DIY.
More consumers intend to shop instore rather than online for Black Friday purchases this year compared to last year.
Electricals remains the most popular category to shop for at Black Friday, with clothing & footwear edging closer.
Key Highlights
Electrical & technology purchases are front of mind for consumers ahead of Black Friday
Younger shoppers are the most likely to buy a larger quantity of items during the Black Friday promotional period
Grocers are set to lose out to non-food specialists during Black Friday in 2026.
Reasons to Buy
Use our in-depth consumer insight to understand which retail categories consumers are planning to purchase during the Black Friday period
Identify the key retailers that consumers state are their first port of call when shopping for Black Friday this year
Understand the intended shopping habits for Black Friday among different demographic groups
Argos
ASDA
Boots
Currys
JD Sports
John Lewis & Partners
Next
Sainsbury's
Tesco
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