United Kingdom (UK) Black Friday Intentions – Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection
Powered by ![]()
All the vital news, analysis, and commentary curated by our industry experts.
The GlobalData Black Friday Intentions 2025 report forms part of the Retail Occasions series, and offers a comprehensive overview consumer intentions for Black Friday 2025, analysing the market, the major players, the main trends and consumer attitudes.
The proportion of UK consumers who stated that they intend to buy something during the Black Friday promotional event rose again in 2025, which could result in an even more impressive Black Friday event in the UK this year. Much of this uplift in purchase intention is expected to come from affluent shoppers (AB and C1 consumers) and younger age groups.
Scope
25-34-year-olds are most focused on using Black Friday to invest in their homes, focusing their spend on electricals & technology, homewares, and furniture & DIY.
More consumers intend to shop instore rather than online for Black Friday purchases this year compared to last year.
Electricals remains the most popular category to shop for at Black Friday, with clothing & footwear edging closer.
Key Highlights
Electrical & technology purchases are front of mind for consumers ahead of Black Friday
Health & beauty and entertainment & leisure are expected to experience the biggest uplift in 2025 compared to 2024.
Tesco could be a notable winner; its Black Friday deals, coupled with Clubcard prices, make it a destination for shoppers and translating these deals across its marketplace platform will be crucial.
Reasons to Buy
Use our in-depth consumer insight to understand which retail categories consumers are planning to purchase during the Black Friday period
Identify the key retailers that consumers state are their first port of call when shopping for Black Friday this year
Identify the channels consumers intend to use for their Black Friday shopping, and what drives this choice
Argos
ASDA
Asket
Boots
Currys
JD Sports
John Lewis & Partners
Lucy & Yak
Me+Em
Next
Sainsbury's
Tesco
Table of Contents
Figures
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745