United Kingdom (UK) Fine Jewellery and Watches Market: Consumer Insights and Attitudes, Categories and Drivers 2026

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

The GlobalData UK Sector Consumer Insights: Fine Jewellery & Watches 2026 report offers a comprehensive insight into the consumer attitudes, behaviours and drivers in the UK Fine Jewellery & Watches market in 2026.

The proportion of UK consumers buying fine jewellery & watches rose in 2026, driven by an increase in the proportion of male consumers purchasing.

Key Highlights

Quality was the primary driver of purchasing behaviour across all fine jewellery & watches categories

Earrings, necklaces and rings were the most purchased categories within the fine jewellery & watches market in 2026

Highstreets were the most purchased from offline location in 2026

Reasons to Buy

Understand which fine jewellery & watch categories were the most purchased in 2026

Understand which retailers are the most purchased from for fine jewellery & watches in 2026

Identify the locations where consumers purchased fine jewellery & watches in 2026

Amazon
Argos
ASOS
Burberry
Cartier
Debenhams
Ernest Jones
F. Hinds
Goldsmiths
H.Samuel
Hugo Boss
Independent shop/jewellers
John Lewis & Partners
Marc Jacobs
Michael Kors
Next
Pandora
Selfridges
Swarovski
The Diamond Store
The Jewellery Channel
Tiffany & Co.
TK Maxx
Tommy Hilfiger
Very
Warren James

Table of Contents

Key Consumer Trends

UK Fine Jewellery & Watches Penetration & Profile, 2026

UK Fine Jewellery & Watches Category Penetration, 2026

Top 20 Purchased from Retailers for Fine Jewellery & Watches Overall, 2026

Top 20 Purchased from Retailers for Fine Jewellery & Watches Instore and Online, 2026

UK Fine Jewellery & Watches Competitor Overlap Overall, 2026

UK Fine Jewellery & Watches Competitor Overlap Instore, 2026

UK Fine Jewellery & Watches Competitor Overlap Online, 2026

Top 10 Most Purchased from Retailers for Fine Jewellery & Watches overall, Consumer Penetration

UK Fine Jewellery & Watches Channel Usage, 2026

UK Fine Jewellery & Watches Device Usage, 2026

UK Fine Jewellery & Watches Fulfilment Methods, 2026

UK Fine Jewellery & Watches Purchase Locations, 2026

UK Fine Jewellery & Watches Purchase Frequency, 2026

UK Fine Jewellery & Watches Consumer Drivers, 2026

METHODOLOGY

Technical details: Consumer survey work

Definitions

Contact us

Table

Proportion of UK Fine Jewellery & Watches shoppers that bought each Fine Jewellery & Watch category in the last 12 months, by demographic, %, 2026

Retailers’ overlap with their competitors, among the top 10 most purchased retailers for Fine Jewellery & Watches overall %, 2026

Retailers’ overlap with their competitors, among the top 10 most purchased retailers for Fine Jewellery & Watches instore %, 2026

Retailers’ overlap with their competitors, among the top 10 most purchased retailers for Fine Jewellery & Watches online %, 2026

Proportion of UK Fine Jewellery & Watches shoppers that bought Fine Jewellery & Watches across each channel in the last 12 months %, 2026

Proportion of UK Fine Jewellery & Watches shoppers that bought Fine Jewellery & Watches online across each device in the last 12 months by demographic %, 2026

Proportion of UK Fine Jewellery & Watches shoppers that bought Fine Jewellery & Watches online that used each fulfilment method in the last 12 months by demographic %, 2026

Proportion of UK Fine Jewellery & Watches shoppers that bought Fine Jewellery & Watches offline that used each location in the last 12 months by demographic %, 2026

Proportion of UK Fine Jewellery & Watches shoppers that rated to following drivers 7 or above out to 10 in importance by demographic %, 2026

Figures

UK Fine Jewellery & Watches Penetration %, 2026

UK Fine Jewellery & Watches Shopper Profile by Gender %, 2026

UK Fine Jewellery & Watches Male Category Penetration %, 2025 & 2026

Top Three Most Purchased Categories %, 2026

Top Three Most Purchased from Retailers %, 2026

Proportion of UK consumers that bought Fine Jewellery & Watches in the last 12 months by demographic, %, 2026

Profile of the UK Fine Jewellery & Watches shopper by demographic, %, 2026

Proportion of UK Fine Jewellery & Watches shoppers that bought each Fine Jewellery & Watch category in the last 12 months by demographic, %, 2026

Top 20 Purchased from Retailers for Fine Jewellery & Watches Overall, 2026

Top 20 Most Purchased Retailers for Fine Jewellery & Watches Instore %, 2026

Top 20 Most Purchased from Retailers for Fine Jewellery & Watches Online %, 2026

Top 10 Most Purchased from Retailers for Fine Jewellery & Watches overall, Consumer Penetration by demographic, %, 2026

Proportion of UK Fine Jewellery & Watches shoppers that bought Fine Jewellery & Watches across each channel in the last 12 months %, 2026

Proportion of UK Fine Jewellery & Watches shoppers that bought Fine Jewellery & Watches online across each device in the last 12 months %, 2026

Proportion of UK Fine Jewellery & Watches shoppers that bought Fine Jewellery & Watches online, that used each fulfilment method in the last 12 months %, 2026

Proportion of UK Fine Jewellery & Watches shoppers that bought Fine Jewellery & Watches offline, that used each location in the last 12 months %, 2026

Proportion of UK Fine Jewellery & Watches shoppers who shop for the sector at given frequencies %, 2026

Proportion of UK Fine Jewellery & Watches shoppers that rated to following drivers 7 or above out to 10 in importance %, 2026

Proportion of UK Fine Jewellery & Watches shoppers that rated to following drivers 7 or above out to 10 in importance – continued %, 2026

United Kingdom (UK) Fine Jewellery and Watches Market: Consumer Insights and Attitudes, Categories and Drivers 2026 standard reports
Currency USD
$850

Can be used by individual purchaser only

$1,700

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Download FREE Resources

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Sample Report

United Kingdom (UK) Fine Jewellery and Watches Market: Consumer Insights and Attitudes, Categories and Drivers 2026 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at United Kingdom (UK) Fine Jewellery and Watches Market: Consumer Insights and Attitudes, Categories and Drivers 2026 in real time.

  • Access a live United Kingdom (UK) Fine Jewellery and Watches Market: Consumer Insights and Attitudes, Categories and Drivers 2026 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.