United Kingdom (UK) Food and Grocery Retailing Market Size, Trends, Consumer Attitudes and Key Players to 2029

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The UK food & grocery report offers a comprehensive insight into the food & grocery market in the UK, analysing the sector, the major players, the main trends, and consumer attitudes, as well as providing market forecasts out to 2029.

The value of the UK food & grocery sector grew over 2% in 2024, driven by outperforming mid-market players. Volumes declined marginally as consumers adjusted their spending in response to rising prices.

The online food & grocery channel will outpace the total sector growth in 2025, as investment in fulfilment capacity by grocers and consumers' familiarity with ordering groceries through rapid-delivery services drives uptake.

Health-driven food & grocery purchases are changing spending patterns and will compel grocers' to adjust ranges to stay relevant.

Scope

The outlook for the food & grocery sector will be softer over the next five years, with the market forecast to increase at a 2.4% CAGR between 2023 and 2028.

Online food & grocery sales will outpace the offline market in 2024.

The food market, representing a substantial 65.6% of the total food & grocery sales, is projected to continue its growth trajectory, with a CAGR of 2.9% between 2023 and 2028.

Key Highlights

The outlook for the food & grocery sector will be softer over the next five years, with the market forecast to increase between 2024 and 2029.

Food inflation is expected to fall to nominal levels between 2026 to 2029, with a return to volume growth from 2026.

Demand for a wider range of world food options will boost food category and overall sector growth out to 2029.

Reasons to Buy

Using our five year forecasts to 2029, learn which categories in the food & grocery market will be the fastest performing to enable focus and investment in these winning product areas.

Understand how drivers of food & grocery purchases, such as range, price and quality, vary in importance among different demographics to maximise sales potential.

Use our in-depth analysis and forecasts to understand the current and future performances of the different channels, including online and offline.

Aldi
Amazon
ASDA
B&M
Co-op
Costco
Deliveroo
Farmfoods
Gousto
HelloFresh
Heron Foods
Home Bargains
Iceland
Lidl
Marks & Spencer
Morrisons
Ocado
One Stop
Premier
Sainsbury's
Sett
Spar
Tesco
Waitrose & Partners
VPZ
Vape UK
TK Maxx
The Range
Mother Root
British Airways
David Lloyd Gyms
The Ivy
Instacart
The Food Warehouse
Majestic Wine
Whittard of Chelsea
Boost
XOXO Soda
Seep
Better Nature
Pret
Blank Street

Table of Contents

Executive summary

Sector value boosted by ecommerce expansion and inflationary uplift

Premium own‑brand and global flavours propel food value growth

Aldi’s slowed momentum eases pressure on ASDA

Consumers prioritise health when grocery shopping

KEY TRENDS

Market drivers

Market inhibitors

Key Trends: Grocers must appropriately scale retail media to minimise ad fatigue

Key Trends: Health-driven grocery shopping reshapes spending patterns

Key Trends: Grocers double down on British sourcing

Key Trends: Grocers must use targeted strategies to recover inflation-suppressed volumes

Strategies for success

MARKET SIZE AND FORECASTS

Five year growth 2019-2029

Market size, 2019-2029

Market Growth Drivers, 2022-2029

CATEGORY PERFORMANCE AND FORECASTS

Key category trends

Food & grocery categories

Market by category %, 2019-2029

Market by Sub Category, 2024 & 2029

CHANNEL PERFORMANCE AND FORECASTS

Online market, 2019-2029

Channel growth, 2019-2029

Market by channel, 2024 and 2029

Channel value and forecast, 2024 and 2029

REVENUE AND MARKET SHARES OF TOP 10 PLAYERS

Top 10 UK Retailers, 2024

Market shares of the top 10 retailers

Top 20 most visited and purchased from retailers for food & grocery, 2025

Food & grocery competitor overlap, 2025

Top 10 most purchased from retailers for food & grocery, consumer penetration, 2025

COMPETITIVE LANDSCAPE: PROFILES OF LEADING PLAYERS

Tesco

Morrisons

Aldi

Marks & Spencer

Retailers to watch

Brands to watch

CONSUMERS

Key consumer trends

Food & Grocery penetration and profile, 2025

Food & Grocery category penetration, 2025

Food & Grocery channel usage, 2025

Food & Grocery fulfilment methods, 2025

Food & Grocery purchase locations, 2025

Food & Grocery store types, 2025

Food & Grocery device usage, 2025

Food & Grocery purchase frequency, 2025

Food & Grocery consumer drivers, 2025

UK loyalty scheme penetration, 2025

UK food & grocery purchase locations, by retailer, 2025

Awareness of ultra-processed foods, 2025

Consumption of ultra-processed foods, 2025

Avoiding ultra-processed foods, 2025

Statements about ultra-processed foods, 2025

How consumers describe their daily diet, 2025

Grocery subcategories consumers are cutting back on, 2025

Packaging size preferences, 2025

How consumers prioritise quality when purchasing grocery subcategories, 2025

Own brand product perception, 2025

Own brand purchases versus branded product preference, 2025

How consumers describe their alcohol consumption, 2025

Low/no alcohol drink consumption, 2025

Low/no alcohol drinks retailer selection, 2025

Statements about low/no alcohol drinks, 2025

METHODOLOGY, DEFINITIONS AND CONTACTS

Table

UK Food & Grocery Market by Sub-Category, 2024 & 2029

UK Food & Grocery Channel Value & Forecast, 2024 and 2029

Top 10 UK Food & Grocery Retailers, 2024

UK Food & Grocery Competitor Overlap, 2025

UK Food & Grocery Category Penetration by Demographic, 2025

UK Food & Grocery Channel Usage by Demographic, 2025

UK Food & Grocery Fulfilment Methods by Demographic, 2025

UK Food & Grocery Purchase Locations by Demographic, 2025

UK Food & Grocery Store Types by Demographic, 2025

UK Food & Grocery Device Usage by Demographic, 2025

UK Food & Grocery Consumer Drivers by Demographic, 2025

UK Loyalty Scheme Penetration by Demographic, 2025

Figures

UK Food & Grocery Market Value GBP m, 2024-2029

UK Food & Grocery Categories by Value Growth %, CAGR 2024-2029

Agreement and disagreement with statements about ultra processed foods, 2025

Agreement and disagreement with statements about low/no alcohol drinks, 2025

Four month average penetration of UK consumers using weight loss medication %, 2025

Agreement with statements about locally sourced products %, 2025

UK food & grocery annual sector inflation %, 2022-2029

UK Food & Grocery Market GBP m, 2019, 2024, 2029 & CAGR %

UK Food & Grocery Market Value GBP m, 2019-2029

UK Food & Grocery Market Annual Growth %, 2019-2029

UK Food & Grocery Market Growth Drivers, 2022-2029

UK Food & Grocery Categories by Value GBP m, 2024 & 2029

UK Food & Grocery Categories by Value Growth %, CAGR 2024-2029

UK Food & Grocery Market by Category %, 2019, 2024, 2029

UK Food & Grocery Online Market Size GBPm and Online Penetration %, 2019-2029

UK Food & Grocery Channel Growth, 2019-2029

UK Food & Grocery Market by Channel, 2024 and 2029

Market Shares of Top 10 UK Food & Grocery Retailers, 2023, 2024 & 2025e

Top 20 Most Visited Retailers for Food & Grocery %, 2025

Top 20 Most Purchased from Retailers for Food & Grocery %, 2025

Tesco UK Food & Grocery Penetration %, 2025

Sainsbury's UK Food & Grocery Penetration %, 2025

Aldi UK Food & Grocery Penetration %, 2025

ASDA UK Food & Grocery Penetration %, 2025

Lidl UK Food & Grocery Penetration %, 2025

Morrisons UK Food & Grocery Penetration %, 2025

Iceland UK Food & Grocery Penetration %, 2025

Marks & Spencer UK Food & Grocery Penetration %, 2025

Co-op UK Food & Grocery Penetration %, 2025

B&M UK Food & Grocery Penetration %, 2025

Tesco UK Food & Grocery market share %, 2019-2025e

Morrisons UK Food & Grocery market share %, 2019-2025e

Aldi UK Food & Grocery market share %, 2019-2025e

Marks & Spencer UK Food & Grocery market share %, 2019-2025e

UK Food & Grocery Penetration %, 2025

UK Food & Grocery Profile %, 2025

UK Food & Grocery Category Penetration %, 2025

UK Food & Grocery Channel Usage %, 2025

UK Food & Grocery Fulfilment Methods %, 2025

UK Food & Grocery Purchase Locations %, 2025

UK Food & Grocery Store Types %, 2025

UK Food & Grocery Device Usage %, 2025

UK Food & Grocery Purchase Frequency, 2025

UK Food & Grocery Consumer Drivers %, 2025

UK Loyalty Scheme Penetration %, 2025

UK Food & Grocery Purchase Locations, by Retailer %, 2025

UK Consumer Awareness of Ultra-Processed Foods by Age %, 2025

UK Consumer Change in Consumption of Ultra-Processed Foods Over the Past Year by Age %, 2025

UK Consumers' Primary Reasons for Avoiding Ultra-Processed Foods %, 2025

How UK Consumers' Spending on Groceries Overall has Changed in the Last Year %, 2025

How UK Consumers' Spending on Groceries Overall has Changed in the Last Year by Generation %, 2025

Category Impact of Consumers Avoiding Ultra-Processed Foods %, 2025

Agreement and Disagreement With Statements about Ultra-Processed Foods, 2025

How UK Consumers Describe Their Daily Diet %, 2025

How UK Consumers Describe Their Daily Diet by Generation %, 2025

How UK Consumers Stated They Are Spending Less on Grocery Shopping Are Cutting Back by Subcategory %, 2025

Which Packaging Sizes UK Consumers Prefer by Subcategory %, 2025

How UK Consumers Prioritise Quality When Purchasing Grocery Subcategories %, 2025

How UK Consumers Describe Stores’ Own Brand Products by Subcategory %, 2025

Why UK Consumers Purchase Own Brand Products Instead of Branded %, 2025

How UK Consumers Describer Their Alcohol Consumption %, 2025

Penetration of UK Consumers That Have Tried Low/No Alcohol Drinks, by Gender and Generation %, 2025

How UK consumers’ Spend on Low/No Alcohol Drinks Compared to Last Year %, 2025

How UK consumers’ Spend on Low/No Alcohol Drinks Compared to Last Year by social grade %, 2025

Reasons UK Consumers Have Spent More on Low/No Alcohol Drinks this Year %, 2025

Top 10 Retailers Consumers Who Have Purchased Low/No Alcohol Drinks From %, 2025

Agreement and Disagreement With Statements about Low/No Alcohol Drinks, 2025

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