United Kingdom (UK) Health and Beauty Market Analysis by Categories, Revenue, Consumer Trends, Key Players and Forecast to 2030
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The UK Health & Beauty report offers a comprehensive insight into the Health & Beauty market in the UK, analysing the sector, the major players, the main trends, and consumer attitudes, as well as providing market forecasts out to 2030.
The UK health & beauty market grew over 4% in 2025, driven by its essential nature and higher market inflation. The market is set to grow at a CAGR of 3.0% between 2025 and 2030. Volumes are forecast to remain positive over the next five years, as consumers invest in their health & wellbeing, continuing to spend on their established beauty routines.
Scope
Haircare, fragrance, and skincare are among the top subcategory performers between 2025 and 2030
The grocers retain their position in the top five, as shoppers take advantage of the convenience of purchasing health & beauty items as part of their weekly shops.
Holistic health is shifting from a niche interest to a mainstream consumer priority, as people move beyond reactive healthcare towards preventative approaches that support long-term wellbeing.
Key Highlights
- The UK health & beauty market is forecast to maintain momentum as inflation drives growth.
- Boots extends its lead over rivals as it outperforms the market.
- Value for money and quality are the most important purchase drivers, with sustainability also an important consideration for young consumers.
Reasons to Buy
Using our five year forecasts to 2030, learn which categories in the Health & Beauty market will be the fastest performing to enable focus and investment in these winning product areas.
Understand how drivers of health & beauty purchases, such as range, price and quality, vary in importance among different demographics to maximise sales potential.
Use our in-depth analysis and forecasts to understand the current and future performances of the different channels, including online and offline.
Amazon
ASDA
B&M
BodyBio
Boots
Charlotte Tilbury
Co-op
Daye
FaceGym
Fragrance Direct
Holland & Barrett
Home Bargains
Horace
John Lewis & Partners
Lidl
Lookfantastic
MAC
Marks & Spencer
Medik8
Morrisons
Oh my Cream!
Origins
Poundland
Primark
Raye the store
Sainsbury's
Savers
Sephora
Shein
Skin Cupid
Specsavers
Superdrug
Temu
Tesco
The Body Shop
The Fragrance Shop
The Hut Group
The Ordinary
The Perfume Shop
TK Maxx
Well Gummies
Well Pharmacy
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