United Kingdom (UK) Health and Beauty Market Analysis by Categories, Revenue, Consumer Trends, Key Players and Forecast to 2030

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The UK Health & Beauty report offers a comprehensive insight into the Health & Beauty market in the UK, analysing the sector, the major players, the main trends, and consumer attitudes, as well as providing market forecasts out to 2030.

The UK health & beauty market grew over 4% in 2025, driven by its essential nature and higher market inflation. The market is set to grow at a CAGR of 3.0% between 2025 and 2030. Volumes are forecast to remain positive over the next five years, as consumers invest in their health & wellbeing, continuing to spend on their established beauty routines.

Scope

Haircare, fragrance, and skincare are among the top subcategory performers between 2025 and 2030

The grocers retain their position in the top five, as shoppers take advantage of the convenience of purchasing health & beauty items as part of their weekly shops.

Holistic health is shifting from a niche interest to a mainstream consumer priority, as people move beyond reactive healthcare towards preventative approaches that support long-term wellbeing.

Key Highlights

  • The UK health & beauty market is forecast to maintain momentum as inflation drives growth.
  • Boots extends its lead over rivals as it outperforms the market.
  • Value for money and quality are the most important purchase drivers, with sustainability also an important consideration for young consumers.

Reasons to Buy

Using our five year forecasts to 2030, learn which categories in the Health & Beauty market will be the fastest performing to enable focus and investment in these winning product areas.

Understand how drivers of health & beauty purchases, such as range, price and quality, vary in importance among different demographics to maximise sales potential.

Use our in-depth analysis and forecasts to understand the current and future performances of the different channels, including online and offline.

Aldi
Amazon
ASDA
B&M
BodyBio
Boots
Charlotte Tilbury
Co-op
Daye
FaceGym
Fragrance Direct
Holland & Barrett
Home Bargains
Horace
John Lewis & Partners
Lidl
Lookfantastic
MAC
Marks & Spencer
Medik8
Morrisons
Oh my Cream!
Origins
Poundland
Primark
Raye the store
Sainsbury's
Savers
Sephora
Shein
Skin Cupid
Specsavers
Superdrug
Temu
Tesco
The Body Shop
The Fragrance Shop
The Hut Group
The Ordinary
The Perfume Shop
TK Maxx
Well Gummies
Well Pharmacy

Table of Contents

CONTENTS

Executive Summary

UK Health & Beauty Market Size 2025-2030

UK Health & Beauty Market by Category, 2025

UK Health & Beauty Market Shares – Top 5, 2025

UK Health & Beautry Trends – Top 5, 2026

KEY TRENDS

Market drivers

Market inhibitors

Key Trends: Cellular skin health

Key Trends: Holistic health

Key Trends: Innovation in suncare for daily use

Strategies for success

MARKET SIZE AND FORECASTS

Five year growth 2020-2030

Market size, 2020-2030

Market Growth Drivers, 2020-2030

CATEGORY PERFORMANCE AND FORECASTS

Key category trends

Health & beauty categories

Market by category %, 2020-2030

Market by Sub Category, 2025 & 2030

CHANNEL PERFORMANCE AND FORECASTS

Online market, 2020-2030

Channel growth, 2020-2030

Market by channel, 2025 and 2030

Channel value and forecast, 2025 and 2030

RESALE MARKET AND FORECASTS

Resale market size, 2020-2030

Resale market growth, 2020-2030

Resale market, 2020, 2025, 2030

REVENUE AND MARKET SHARES OF TOP 10 PLAYERS

Top 10 retailers, 2025

Market shares of the top 10 retailers

Top 20 purchased from retailers for Health & Beauty, overall, 2026

Top 20 purchased from retailers for Health & Beauty, instore and online, 2026

Health & Beauty competitor overlap, 2026

Health & Beauty competitor overlap instore, 2026

Health & Beauty competitor overlap online, 2026

Top 10 most purchased from retailers, consumer penetration

COMPETITIVE LANDSCAPE: PROFILES OF LEADING PLAYERS

Retailers in Focus: Boots

Retailers in Focus: Superdrug

Retailers in Focus: Specsavers

Retailers in Focus: Sephora

Retailers to watch: Oh my Cream!

Retailers to watch: Raye the store

Retailers to watch: Horace

Retailers to watch: Skin Cupid

CONSUMERS

Key consumer trends

Health & Beauty penetration and profile

Health & Beauty category penetration

Health & Beauty channel usage

Health & Beauty device usage

Health & Beauty fulfilment methods

Health & Beauty location usage

Health & Beauty purchase frequency

Health & Beauty consumer drivers

Health & Beauty secondhand penetration and consideration

Health & Beauty secondhand category penetration

Health & Beauty secondhand consumer drivers

Health & Beauty secondhand channel usage

Health & Beauty secondhand future spend

Qualities that consumers perceive as good value for money

Health & Beauty trend awareness

Attempting trends in health & beauty

Trending health & beauty products

Statements about health & beauty

METHODOLOGY, DEFINITIONS AND CONTACTS

Table

UK Health & Beauty Market by Sub Category 2025 & 2030

UK Health & Beauty Channel Value & Forecast, 2025 & 2030

Top 10 UK Health & Beauty Retailers, 2025

UK Health & Beauty Competitor Overlap Overall, 2026

UK Health & Beauty Competitor Overlap Instore, 2026

UK Health & Beauty Competitor Overlap Online, 2026

UK Health & Beauty Category Penetration by Demographic, 2026

UK Health & Beauty Channel Usage by Demographic, 2026

UK Health & Beauty Fulfilment Methods by Demographic, 2026

UK Health & Beauty Location Usage by Demographic, 2026

UK Health & Beauty Consumer Drivers by Demographic, 2026

UK Health & Beauty Secondhand Consumer Drivers by Demographic, 2026

UK Health & Beauty Secondhand Channel Usage by Demographic, 2026

UK Health & Beauty Secondhand Future Spend by Demographic, 2026

Figures

UK Health & Beauty Market GBP m, 2020, 2025, 2030 & CAGR %

UK Health & Beauty Market Value GBP bn, 2020-2030

UK Health & Beauty Market Annual Growth %, 2020-2030

UK Health & Beauty Categories by Value GBP bn, 2025 & 2030

UK Health & Beauty Categories by Value Growth %, CAGR, 2025-2030

UK Health & Beauty Market by Category %, 2020-2030

UK Health & Beauty Online Market Size GBP bn and Online Penetration %, 2020-2030

UK Health & Beauty Channel Growth, 2020-2030

UK Health & Beauty Market by Channel, 2025 and 2030

Market Shares of Top 10 UK Health & Beauty Retailers, 2024-2026f

Top 20 Purchased from Retailers for Health & Beauty Overall, 2026

Top 20 Purchased from Retailers for Health & Beauty Instore, 2026

Top 20 Purchased from Retailers for Health & Beauty Online, 2026

Boots' UK Health & Beauty Penetration %, 2026

Tesco's UK Health & Beauty Penetration %, 2026

Boots' UK Health & Beauty Penetration %, 2026

Superdrug's UK Health & Beauty Penetration %, 2026

Sainsbury's UK Health & Beauty Penetration %, 2026

Amazon's UK Health & Beauty Penetration %, 2026

ASDA's UK Health & Beauty Penetration %, 2026

Savers' UK Health & Beauty Penetration %, 2026

Home Bargains' UK Health & Beauty Penetration %, 2026

Aldi's UK Health & Beauty Penetration %, 2026

B&M's UK Health & Beauty Penetration %, 2026

Boots' UK Health & Beauty market share % 2020-2026f

Superdrug's UK Health & Beauty market share % 2020-2026f

Specsavers' UK Health & Beauty market share % 2020-2026f

Sephora's UK Health & Beauty market share % 2020-2026f

UK Health & Beauty Penetration %, 2026

UK Health & Beauty Profile %, 2026

UK Health & Beauty Category Penetration %, 2026

UK Health & Beauty Channel Usage %, 2026

UK Health & Beauty Device Usage %, 2026

UK Health & Beauty Fulfilment Methods %, 2026

UK Health & Beauty Purchase Locations, 2026

UK Health & Beauty Purchase Frequency, 2026

UK Health & Beauty Consumer Drivers %, 2026

UK Secondhand Health & Beauty Penetration %, 2026

UK Secondhand Health & Beauty Consideration %, 2026

UK Secondhand Health & Beauty Category Penetration %, 2026

UK Secondhand Health & Beauty Consumer Drivers %, 2026

UK Secondhand Health & Beauty Channel Usage %, 2026

UK Secondhand Health & Beauty Future Spend %, 2026

Qualities that consumers perceive as good value for money %, 2026

Health & Beauty trend awareness %, 2026

Attempting trends in health & beauty %, 2026

Trending health & beauty products %, 2026

Statements about health & beauty %, 2026

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