United Kingdom (UK) Home Audio Visual Market Trends, Analysis, Consumer Dynamics and Spending Habits
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The UK: Home Category Data, The Consumer – Audio visual report offers a comprehensive insight into consumer attitudes in the UK audio visual market. The report focuses on overall audio visual products and its seven sub-categories: Televisions, Visual players, TV set top boxes, Home audio equipment, Portable audio equipment, Optical equipment, and Games and consoles. Consumer data is based on our 2025 UK audio visual survey, using a panel of 2,000 nationally representative consumers.
'50.3% of UK consumers have purchased audio visual products in the last 12 months, with the highest purchasing penetration among 16-24 year-olds. Amazon is the most popular retailer for purchasing audio visual products, followed by Currys and Argos.
Key Highlights
Amazon holds the highest conversion rate in the overall audio visual market followed by Currys
71.7% of respondents cited price as the driver of choice for their audio visual purchases
85.2% of audio visual consumers undertook some research before buying
Reasons to Buy
Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas
Apple
Argos
ASDA
Bush
Currys
GAME
Hisense
John Lewis & Partners
LG
Panasonic
Philips
Samsung
Sony
TCL
Tesco
Toshiba
Table of Contents
Table
Figures
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